Saunders College of Business is proud to host the 2025 McClure Lecture Series featuring Bill Imada, founder and chairman of IW Group, a top multicultural marketing agency based in Los Angeles. This year's topic is AI: Artificial, Augmented, and/or Authentic Intelligence. Embracing it all. The McClure Lecture Series is provided through the McClure Professorship in Marketing. Supporting Saunders’ B.S. in marketing,  the series invites the top experts in marketing to speak on campus or virtually at Saunders College of Business. 

Bill Imada is a renowned leader in multicultural marketing and communications, known for founding IW Group, a top multicultural marketing agency in Los Angeles. With over 30 years of experience, Bill has worked with major brands like McDonald's, Netflix, Toyota, and Walmart, helping them succeed in diverse markets. He is also highly involved in philanthropy, serving on multiple boards and advisory councils, and was a member of President Obama's Advisory Commission on Asian Americans and Pacific Islanders. Bill co-founded the National Millennial and Gen Z Community, which has grown to include over 45 universities and spans 45 states. He was inducted into the PR Week Hall of Fame in 2022 and the American Advertising Federation's Advertising Hall of Fame in 2024.

Join us on March 20, 2025. Admission is free and registration is recommended. 

Event Agenda

• Keynote Speech with Q&A Session
  • 12:30-1:30 p.m.
  • Gueldenpfennig "The G" Auditorium (1050), Max Lowenthal Hall
• Meet & Greet Reception
  • 1:30-2:30 p.m.
  • Susan R. Holliday Center (4050), Max Lowenthal Hall