Marketing Bachelor of Science Degree

Marketing is strategic communication between an organization and its customers. And, it can have multiple goals. Marketing raises awareness of a product or service, helps acquire new customers, generates sales leads, builds brand reputation, boosts brand engagement, establishes an organization as a thought-leader, reaffirms value for consumers, grows a social media presence, and so much more.

To be truly effective a marketing professional must:

• Understand Their Audience: Through in-depth consumer research, marketers can gain deep and profound insight into who is buying their products and services, and why.
• Identify Needs/Goals of Customers: Understanding what consumers need and why can help marketers discern how these opportunities can lead to new or revised product lines and services.
• Build Trust and Communicate Information: Sharing product benefits and value enables consumers to make informed decisions on products and services.
• Boost Brand Awareness: Engagement with your brand tells you that your audience is listening, watching, and interested in what you're doing.

RIT's Marketing Bachelor's Degree

In RIT's marketing degree, you will gain a solid understanding of the business activities that fall under the marketing umbrella. These include identifying and selecting target markets; developing, placing, and promoting goods and services; managing relationships among organizations and their customers; and analyzing the successfulness of marketing campaigns and activities.

Business Marketing Courses

Throughout your marketing courses you'll study business-consumer relationships from multiple angles as you learn about the power and influence of internet marketing, social media, search engine optimization (SEO), search engine marketing (SEM), and data analytics on consumer awareness and behavior. A range of business marketing courses also cover strategic management, marketing analytics, and marketing strategy. You'll also gain practical experience by developing marketing plans. Through a range of projects, you'll work independently and in teams to solve marketing challenges. Studying marketing through course work is only one part of your experience. Through classroom experiences and your work on real and simulated business challenges, you'll develop leadership and communication skills while you gain proficiency in analyzing and understanding buyers, developing and delivering professional sales presentations, and designing and implementing marketing research projects. You'll graduate ready to create and critically evaluate strategic marketing plans.

Marketing Electives

As part of the marketing major, you will select elective courses in a range of topic that enable you to further explore areas of marketing and gain an understanding of additional topics, including global marketing, digital entrepreneurship, marketing research, and more.

Furthering Your Education in Marketing

Today’s careers require advanced degrees grounded in real-world experience. RIT’s Combined Accelerated Bachelor’s/Master’s Degrees enable you to earn both a bachelor’s and a master’s degree in as little as five years of study, all while gaining the valuable hands-on experience that comes from co-ops, internships, research, study abroad, and more.

• +1 MBA Early Acceptance Pathway: Successful RIT applicants who are offered admission into the BS degree in marketing as an incoming first-year student may also be offered conditional early acceptance into the +1 MBA Early Acceptance Pathway. This option enables you to earn both your BS degree and an MBA in as little as five years of study. Learn how the +1 MBA Early Acceptance Pathway can help you add a competitive advantage to your studies.
• +1 MBA: Students who enroll in a qualifying undergraduate degree have the opportunity to add an MBA to their bachelor’s degree after their first year of study, depending on their program. Learn how the +1 MBA can accelerate your learning and position you for success.