A marketing degree that explores the complete business-consumer relationship, from internet marketing, social media, and professional selling to brand awareness, international marketing, and the impact of consumer behavior.
Students gain an understanding of business marketing operations with an emphasis on consumer buying behavior, marketing planning, digital business, and business problem-solving. Students receive core business preparation with courses in the functional areas of business (marketing, operations finance, accounting, information systems), with additional courses in communication, ethics, and interpersonal skills.
Program facilities equipment
The Sklarsky Center for Business Analytics features the latest technology and equipment, including Bloomberg Terminals and the most advanced analytics software. The REDCOM Active Learning Lab provides the business environment that maximizes the utilization of technology for digital interaction and team networking. Computer labs currently have 60 PC’s hooked up to a network server, including wireless connectivity.
Program job titles reported
Executive Assistant; Account Development Representative; Service Sales Representative; Marketing Associate; Marketing Coordinator; ETL Developer
Select program hiring partners
AccuCoat Inc; American Campus Communities; Blue Cross Blue Shield of WNY; Calix; Cintas Corporation; CloudCheckr; Complemar Partners, Inc.; Contento's Demolition and Environmental Contracting; Corsailles de Nantes; Cutting Edge Laser Technologies; Find What's Rare; Heart Health Intelligence; Innovative Solutions; Linden Digital Marketing LLC; Poplar Point Studios; PPC Broadband, Inc.; Savage-Katz Productions, LLC; Surescripts; The Bonadio Group; Two six - Performance Marketing Agency; Wegmans Food Markets
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Saunders College of Business undergraduate and graduate programs are fully accredited by the Association to Advance Collegiate Schools of Business (AACSB) International, the premier accrediting organization for business schools. Less than 5 percent of the institutions granting business degrees have received this accreditation.
What’s different about an RIT education? It’s the career experience you gain by completing cooperative education and internships with top companies in every single industry. You’ll earn more than a degree. You’ll gain real-world career experience that sets you apart. It’s exposure–early and often–to a variety of professional work environments, career paths, and industries.
Students in the marketing degree are required to complete at least one block of cooperative education.
Careers in Marketing
Careers in marketing are vast, dynamic, and multifaceted. And, with marketing needs in nearly every single industry, you can work in an area in which you have a particular passion, such as higher education, consumer goods, retail, entertainment, law, health care, and so much more. You'll find that there are opportunities in all industries to create value for consumers, to better understand your key audiences, and to create opportunities to build or strengthen brand awareness.
Marketing encompasses a range of career opportunities that span from the creative (content creators, copywriters, storytellers) to the analytical (marketing research, SEO, SEM) to the logistics (sales, media buying/media placement), to the strategy (product/brand managers, chief marketing officers).