Co-op Required
Salary and Career Info
Marketing BS
A marketing degree that explores the complete business-consumer relationship, from internet marketing, social media, and professional selling to brand awareness, international marketing, and the impact of consumer behavior.
Program skills
Students gain an understanding of business marketing operations with an emphasis on consumer buying behavior, marketing planning, digital business, and business problem-solving. Students receive core business preparation with courses in the functional areas of business (marketing, operations finance, accounting, information systems), with additional courses in communication, ethics, and interpersonal skills.
Program facilities equipment
The Sklarsky Center for Business Analytics features the latest technology and equipment, including Bloomberg Terminals and the most advanced analytics software. The REDCOM Active Learning Lab provides the business environment that maximizes the utilization of technology for digital interaction and team networking. Computer labs currently have 60 PC’s hooked up to a network server, including wireless connectivity.
Program job titles
Executive Assistant; Account Development Representative; Service Sales Representative; Marketing Associate; Marketing Coordinator; ETL Developer
Select program hiring partners
Zimmerman Advertising; Worldwide Express; WebMD; Walmart; Third Bridge Group Limited; Professional Plastics; JB Hunt; Genesee Regional Bank; First American Equipment Finance; Chubb; Casana; Archetype; Apex Apartments; AccuCoat Inc; American Campus Communities; Blue Cross Blue Shield of WNY; Cintas Corporation; CloudCheckr; Cutting Edge Laser Technologies; Find What's Rare; Heart Health Intelligence; Innovative Solutions; Linden Digital Marketing LLC; Poplar Point Studios; PPC Broadband, Inc.; The Bonadio Group; Two six - Performance Marketing Agency; Wegmans Food Markets
100%
Outcome Rates for Marketing BS
Total percentage of graduates who have entered the workforce, enrolled in full-time graduate study, or are pursuing alternative plans (military service, volunteering, etc.).
77.78%
Knowledge Rate
Total percentage of graduates for whom RIT has verifiable data, compared to national average knowledge rate of 41% per NACE.
| Outcome | % of Students |
|---|---|
| Employed | 92.86% |
| Full-time Graduate Study | 7.14% |
| Alternative Plans | 0% |
Accreditation
Saunders College of Business undergraduate and graduate programs are fully accredited by the Association to Advance Collegiate Schools of Business (AACSB) International, the premier accrediting organization for business schools. Less than 5 percent of the institutions granting business degrees have received this accreditation.
Experiential Learning
Cooperative Education
What’s different about an RIT education? It’s the career experience you gain by completing cooperative education and internships with top companies in every single industry. You’ll earn more than a degree. You’ll gain real-world career experience that sets you apart. It’s exposure–early and often–to a variety of professional work environments, career paths, and industries.
Co-ops take your knowledge and turn it into know-how. Business co-ops provide hands-on experience that enables you to apply your knowledge of business, management, finance, accounting, and related fields in professional settings. You'll make valuable connections between course work and real-world applications as you build a network of professional contacts.
Students in the marketing degree are required to complete at least one block of cooperative education.
Careers in Marketing
Careers in marketing are vast, dynamic, and multifaceted. And, with marketing needs in nearly every single industry, you can work in an area in which you have a particular passion, such as higher education, consumer goods, retail, entertainment, law, health care, and so much more. You'll find that there are opportunities in all industries to create value for consumers, to better understand your key audiences, and to create opportunities to build or strengthen brand awareness.
Marketing encompasses a range of career opportunities that span from the creative (content creators, copywriters, storytellers) to the analytical (marketing research, SEO, SEM) to the logistics (sales, media buying/media placement), to the strategy (product/brand managers, chief marketing officers).