Business Horizons: Digital Fusion in 2026: Where Management & Marketing Meet
Navigating Business in 2026 — Management & Marketing in a Digital World
Dive into the future of business at Saunders College of Business as we explore how management and marketing are being transformed in today’s digital world. This event brings together industry leaders and innovators to share real‑world insights on emerging technologies, shifting consumer behavior, and the evolving skills needed to thrive in a tech‑driven marketplace. Whether you’re interested in leading teams, building brands, or shaping the next generation of production systems, this session will give you a clearer view of where business is headed—and how you can position yourself at the forefront of it.
Event Details:
Thursday, March 5, 2026
10:45 a.m.-4 p.m.
Susan R. Holliday Center (4050), Max Lowenthal Hall
Dress Code: Business Professional/Casual
Schedule:
- 10:45-11 a.m. - Registration & Welcome
- 11 a.m.-12:20 p.m. - Panel Discussion: “The Modern Consumer: Data, AI, and Ethics Through a Management & Marketing Lens.”
- 12:20-1:20 p.m. - Lunch & Keynote Presentation with Jason Rose, Senior Vice President, Digital Sales and Marketing
- 1:20-2:30 p.m. - Panel Discussion: “From Theory to Practice – Careers in Business Development and Marketing.”
- Steve Sauer (MBA ’95) Chief Revenue Officer, Toshiba America Business Solutions
- Bob Erdle (MBA ’96) Worldwide Vice President of Enterprise Software Sales, IBM
- 2:30-4 p.m. - Networking Session
Event Snapshot
When and Where
Who
This is an RIT Only Event
| Cost | FREE |
Interpreter Requested?
No