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Office of University Publications

Graphic Standards

Secret identities are for superheroes, not universities. To solidify its place as a premiere academic institution, RIT needs to present to the public a clear, united, and immediately recognizable “personality” or image.

Toward that end, the university has created a set of graphic standards designed to ensure that RIT communications across the board have a unified look and feel. They include usage of common university seals and logos, as well as matters concerning typography, official RIT colors, and formatting.

NOTE: The graphic standards and identity manual is currently being updated. But to answer our most common question, the official RIT colors are listed below.

RIT Orange
Pantone 165 (on coated), Pantone 021 (on uncoated)
CMYK: C0 M64 Y100 K0
Hex #F36E21

RIT Brown
Pantone 476 (coated or uncoated)
CMYK: C0 M60 Y70 K85 (on coated only)
Hex #513127

Download the RIT graphic standards and identity manual in PDF format (requires Adobe Reader). For more information, contact Colleen McGuinness-Clarke at (585) 475-5065 or caccmp@rit.edu.