About Us

About Us

A Student Agency with Real-World Impact

Technically Speaking is a student Advertising and Public Relations agency housed in RIT’s College of Liberal Arts. We bring together students from a variety of majors who are interested in strategic communication and creative problem-solving.

Our Purpose

We provide students with hands-on industry experience while supporting the communication needs of real clients. Our work reflects the balance of academic learning and professional practice.

How We Operate

We function as a full-service agency.

  • We meet with clients to understand their goals
  • We research audiences and relevant trends
  • We build clear communication strategies
  • We develop creative solutions that drive results

Why Clients Work With Us

Clients value our fresh ideas and a collaborative approach. As well as a commitment to producing meaningful, well-crafted work.

Founding Story

Technically Speaking was founded in the fall of 2022 by a group of bright-minded RIT students with the support of School of Communication professors Julie Napieralski and Kari Cameron. Committed to building a student agency that would outlast them, the founding cohort gave incoming students the opportunity and experience to prepare them for their careers in the advertising and public relations industry.

Vision

We hope to create an environment where students will execute real-world projects, discover and hone their diverse talents and areas of expertise before they graduate. We also envision Technically Speaking as synonymous with quality work and the first choice among clients seeking strategic communication support both within RIT and the surrounding community.

Mission

Our mission is to create content, messaging and materials to distribute information throughout the RIT and greater Rochester community, supporting the communication needs of associated organizations.

Values

Collaboration

We want to use our members’ expertise and share our knowledge to effectively complete projects.

Esteem

We pride ourselves in our work, have confidence in ourselves and each other and the value our agency brings to help clients reach new heights within their industry. 

Growth

We hope to gain experience and develop skills to advance the capabilities of our agency and ourselves as we prepare to move on to careers in marketing, public relations, advertising and beyond.

Inclusion

We aim to be an all embracing ensemble that harbors diversity and nurtures a judgment-free environment.

Transparency

We want you to see it all! We form collaborative relationships with our clients that succeed through teamwork and constant communication. We'll work with you every step of the way to make sure we deliver work that we're both proud to put our name on.

Our services Get in touch with us