Join
Experience Technically Speaking at RIT
A Class That Simulates a Professional Agency
Technically Speaking is RIT’s student advertising and public relations agency, a class that runs like a real agency. Here, you’ll collaborate with teammates, work with real clients and bring creative ideas to life.
We’re looking for curious, creative and motivated students ready to turn classroom learning into professional experience.
What You'll Do
You’ll take on real projects from building brand strategies to producing content that makes an impact. Every semester, you’ll:
- Plan and pitch campaigns for real clients and organizations
- Design visuals, write copy and manage social media
- Work directly with clients and industry mentors
- Experiment with tools like Adobe Creative Suite, Canva, AI platforms and more
Course Options
COMM 430 / 431 – Ad & PR Agency Workshop (3 credits)
- Full agency experience for Advertising & PR majors (or related fields)
- Real client projects, leadership roles and portfolio development
- Weekly all-agency meetings and team collaboration
- Prerequisites: COMM 211 - Principles of Advertising or COMM 212 - Public Relations
ITDL VIP 610 – Vertically Integrated Project (1–3 credits)
- Flexible credit option for students from any college or major
- Choose your level of commitment (1, 2 or 3 credits)
- Work alongside agency teams while fitting the course into your schedule
- No Prerequisites
Hear From Our Alumni
Emma Dooley (2024-25 cohort member)
"Being part of our student-run ad agency gave me the chance to work with real clients on meaningful campaigns. It challenged me to problem-solve fast, adapt to feedback and create work that made an impact. The hands-on experience prepared me more than any textbook ever could."
Dave Sanders (2024-25 cohort)
"When I first started Technically Speaking, I walked into it with good experience in advertising, but I wasn't sure how I could apply this in the real world. Technically Speaking gave me that opportunity to be flexible in multiple roles, including Designer, Copywriter, Project Manager. I had such a great time doing each of these things."