This course covers a variety of forms of writing for public relations, including news releases, newsletters, backgrounders, public service announcements, magazine queries, interviews, coverage memos, media alerts, features, trade press releases, and public presentations. Students will write for a variety of media including print, broadcast, and the web.

An introduction to communication contexts and processes emphasizing both conceptual and practical dimensions. Participants engage in public speaking, small group problem solving and leadership, and writing exercises while acquiring theoretical background appropriate to understanding these skills.

This course introduces students to the managing and planning of advertising and public relations campaigns. It takes a team project approach thereby helping students learn how to work together in class as well as in a competitive agency. Service-learning will be used to expose students to community causes.

Ad and PR Agency I is the first session of a full-year, hands-on experiential learning course. Students work at Technically Speaking, a student advertising and public relations agency, managed by the School of Communication with support from RIT Marketing and Communications. Students will hone their advertising and public relations skills while working with their instructor and mentors in RIT Marketing and Communications, College of Liberal Arts and others on real-world campaigns and projects. Students will execute an array of projects reaching across the marketing communications spectrum, from public relations and advertising to social media and digital design. Upon registration, students must complete an application to determine their role within the student agency. The course will also include instructional time covering advertising and public relations skills and industry case studies.

Ad and PR Agency II is the second session of a full-year, hands-on experiential learning course. Students work at Technically Speaking, a student advertising and public relations agency that is managed by the School of Communication with support from RIT Marketing and Communications. Students will hone their advertising and public relations skills while working with their instructor and mentors in RIT Marketing and Communications, College of Liberal Arts and others on real-world campaigns and projects. Students will execute an array of projects reaching across the marketing communications spectrum, from public relations and advertising to social media and digital design. Upon registration, students must complete an application to determine their role within the student agency. The course will also include instructional time covering advertising and public relations skills and industry case studies.

Vertically Integrated Projects (VIP) engage undergraduate students in long-term, large-scale, multidisciplinary project teams that are led by faculty. VIP courses are project-based, team-based courses directly supporting faculty research and scholarship. VIPs under this course number have a particular focus on interdisciplinary humanities and social sciences expertise, with membership in teams across RIT colleges.