Self-branding

RIT Technically Sepaking...

Work

Self-branding

Challenge

We were our first client. Technically Speaking needed to create a brand of its own while adhering to RIT's brand guidelines. We began our journey by conducting research through surveys and referring to other student agencies. Then, we created our values and worked with the RIT Marketing and Communications department to make sure we followed RIT's overarching guidelines. 

Solution

Our brand needed to represent the student voice while offering something unique to the RIT community. Our competitive edge lies within our diverse, young and RIT-supported students. Additionally, we can offer a full suite of marketing communication services to our clients. We leaned into our identity, focused on digital and social media marketing, and the benefit of guidance from faculty and industry professionals.

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Brand Guide

Self-promotion

brochure folded and un folded on white background. the contents of the brochure are promotional information on Technically Speaking
Two 8.5 by 11 inch print outs of promotional information of Technically Speaking.
Table Sign of the Technically Speaking Logo. It has speech bubbles, lightbulbs, and paper airplanes on it.
assorted sticker designs of the Technically Speaking logo and lockups.

Exhibit/Event

Five students standing around a vertical banner that says "RIT Technically Speaking... RIT's student run advertising and public relations agency
five students sitting behind a table with promotional materials