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Saunders College of Business

Saunders College of Business

MARKETING

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click to expandclick to closeVincent Landers

Vincent Landers

Assistant Professor
Marketing
Saunders College of Business

2016 Submissions

Journal Paper

Gabler, Colin B., V. Myles Landers, and Kristy E. Reynolds. "Purchase Decision Regret: Negative Consequences of the Steadily Decreasing Discount." Journal of Business Research. (2016): 1-10. Web. £

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click to expandclick to closeRajendran Murthy

Rajendran Murthy

Assistant Professor
Marketing
Saunders College of Business

2016 Submissions

Published Conference Proceedings

Murthy, Rajendran S, et al. "Second Screens: The Case of Distraction vs Enhanced Engagement." Proceedings of the Society for Marketing Advances. Ed. Jie G Fowler and Jeri Weiser. San Antonio, Texas: Society for Marketing Advances, 2016. Print. «

Hodis, Monica A, Rajendran S Murthy, and Hemant Sashittal. "Communicating with Your Local Audience on Facebook: A Two-Step Local Engagement Model." Proceedings of the Global Research Symposium on Marketing and Entrepreneurship. Ed. Fabian Eggers and Gerald E Hills. San Diego, CA: Global Research Symposium on Marketing and Entrepreneurship, 2016. Web. «

Hodis, Monica A, Rajendran S Murthy, and Hemant C Sashittal. "It's All About Me! A Two-Step Model to Consumer Brand Engagement on Facebook." Proceedings of the American Marketing Association Summer Educators Conference. Ed. Neil Morgan and Bernard Jaworski. Chicago, IL: American Marketing Association, 2016. Print. «

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