DEPARTMENT OF MIS, MARKETING AND ANALYTICS
To view listing from a different department, select department name from the right.Duygu Akdevelioglu
Assistant Professor
Department of MIS, Marketing and Analytics
Saunders College of Business
2016 Submissions
Published Conference Proceedings
Akdevelioglu, D., & Venkatesh, A. (2016). Consumer Ties in Social Media Networks. INSNA XXXVI Sunbelt Conference of the International Network for Social Network Analysis.
Akdevelioglu, D., & Venkatesh, A. (2016). Social Media, Social Networks and Marketing: A Cultural Approach to Strength of Ties. American Marketing Association Winter Conference.
Invited Keynote/Presentation
Akdevelioglu, D., & Venkatesh, A. (2016). Consumer Ties in Social Media Networks. INSNA XXXVI Sunbelt Conference of the International Network for Social Network Analysis.
Akdevelioglu, D., (2016). Social Media, Social Networks and Marketing: A Cultural Approach to Strength of Ties. American Marketing Association Winter Conference.
Sorim Chung
Associate Professor
Department of MIS, Marketing and Analytics
Saunders College of Business
2016 Submissions
Published Conference Proceedings
Chung, S., Chakravarti, A., & Zwick, R. (2016). It Feels Softer Than It Looked: Contrast-Priming Effects of Touch Screen Users in Multi-Channel Shopping. Association for Consumer Research (ACR).
Invited Keynote/Presentation
Chung, S., (2016). Marketing Communications Strategies. American Marketing Association (AMA).
Chung, S., Chakravarti, A., & Zwick, R. (2016). It Feels Softer Than It Looked: Contrast-Priming Effects of Touch-Screen Users in Multi-Channel Shopping. Association for Consumer Research (ACR).
Invited Article/Publication
Chung, S., Chakravarti, A., & Zwick, R. (2016). It Feels Softer Than It Looked: Contrast-Priming Effects of Touch Screen Users in Multi-Channel Shopping. Advances in Consumer Research. 44. 225–230.
Deborah Colton
Associate Professor
Department of MIS, Marketing and Analytics
Saunders College of Business
2016 Submissions
Published Conference Proceedings
Colton, D., (2016). Understanding Consumer Attitudes toward Business Blogs. Society for Marketing Advances.
Invited Keynote/Presentation
Colton, D., (2016). Understanding Consumer Attitudes toward Business Blogs. Society for Marketing Advances.
Emi Moriuchi
Associate Professor
Department of MIS, Marketing and Analytics
Saunders College of Business
2016 Submissions
Full Length Book
(2016). Social Media Marketing: Strategies in Utilizing Consumer-Generated Content. Moriuchi, E.,
Book Chapter
(2016). . Social Media Marketing: Strategies in Utilizing Consumer-Generated Content. 126. Moriuchi, E.,
Published Conference Proceedings
Moriuchi, E., (2016). The factors that affect donation advertising effectiveness: An experimental research for felt ethnicity and in-group and out-group perspectives for young Americans. Advances in Consumer Research.
Moriuchi, E., & Chung, C. (2016). Do Millennials Care about "made in the U.S.A"?: An Experimental Research on Country-of-Origin Effect and Antecedents on Product Consciousness. Society for Marketing Advances.
Chung, C., & Moriuchi, E. (2016). An Empirical Study on Consumers' Attitude toward Star Ratings. Business and Applied Sciences Academy of North America.
Moriuchi, E., Martin, M., Martin, M., & Goebel, T. (2016). Increasing Students' Engagement, Flow, and Learning in Marketing Classes. Marketing Educator's Association.
Moriuchi, E., Chung, C., & Lee, C. (2016). Are you ready to be digitalized?: Students' Perception towards e-textbook Adoption. Marketing Educator Association.
Moriuchi, E., & Martin, M. (2016). Are you ready for Flipped Classroom. Marketing Educator Association.
Invited Article/Publication
Moriuchi, E., & Takahashi, I. (2016). Satisfaction, Trust and Loyalty of Repeat Online Consumer within the Japanese Online Supermarket Trade. Australian Marketing Journal. 24. 146-156.
Rajendran Murthy
Associate Professor
Department of MIS, Marketing and Analytics
Saunders College of Business
2016 Submissions
Published Conference Proceedings
Sriramachandramurthy, R., Hodis, M., Gentilucci, M., & Long, D. (2016). Second Screens: The Case of Distraction vs Enhanced Engagement. Society for Marketing Advances.
Hodis, M., Sriramachandramurthy, R., & Sashittal, H. (2016). It's All About Me! A Two-Step Model to Consumer Brand Engagement on Facebook. American Marketing Association Summer Conference.
Hodis, M., Sriramachandramurthy, R., & Sashittal, H. (2016). Communicating with Your Local Audience on Facebook: A Two-Step Local Engagement Model. 2016 Global Research Symposium on Marketing and Entrepreneurship.
Victor Perotti
Professor
Department of MIS, Marketing and Analytics
Saunders College of Business
2016 Submissions
Full Length Book
(2016). Diversity in Deaf Dducation. Kelly, R., Quagliata, A., DeMartino, R., & Perotti, V.
Book Chapter
(2016). 21st century deaf workers: Going beyond just employed to career growth and entrepreneurship.. Diversity in Deaf Dducation. 473–505. Kelly, R., Quagliata, A., DeMartino, R., & Perotti, V.
Bryan Reinicke
Associate Professor
Department of MIS, Marketing and Analytics
Saunders College of Business
2016 Submissions
Published Conference Proceedings
Reinicke, B., & Connolly, A. (2016). How to Teach Emotional Intelligence Skills in IT Project Management. EDSIGCON 2016.
Invited Keynote/Presentation
Connolly, A., & Reinicke, B. (2016). How to Teach Emotional Intelligence Skills in IT Project Management. EDSIGCON 2016.
Invited Article/Publication
Grover, M., Reinicke, B., & Cummings, J. (2016). How secure is Education in Information Technology? A method for evaluating security education in IT. Information Systems Education Journal. 14. 29-44.
Jing Tang
Assistant Professor
Department of MIS, Marketing and Analytics
Saunders College of Business
2016 Submissions
Published Conference Proceedings
Tang, J., & Zhao, W. (2016). A visual-rich bibliometric analysis of entrepreneurship research in strategy venue (1991-2015). Academy of Management Annual Meeting.
Ali Tosyali
Assistant Professor
Department of MIS, Marketing and Analytics
Saunders College of Business
2016 Submissions
Invited Article/Publication
Rodriguez, A., Tosyali, A., Kim, B., Choi, J., & Lee, J. (2016). Patent clustering and outlier ranking methodologies for attributed patent citation networks for technology opportunity discovery. IEEE Transactions on Engineering Management. . .
Sevim, C., Ekiyor, A., & Tosyali, A. (2016). As a supply chain financing source, trade credit and bank credit relationship during financial crises from clustering point of view. International Business Research. . .