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Scholarly Works

Rajendran Murthy
Assistant Professor

2013 Submissions

Journal Paper

Sriramachandramurthy, Rajendran and Hemant C. Sashittal. "Building Your Brand Among Millennials: Harnessing the Power of Twitter." MIT Sloan Management Review 1. 33.0 (2013) Web. £

Sriramachandramurthy, Rajendran, Annie Liwen, and Clyde Hull. "The Six Facets Model of Technology Management: A Study in the Digital Business Industry." International Journal of Innovation and Technology Management (B-) 10. 4 (2013): 24. Web. £

Sriramachandramurthy, Rajendran, Hemant C. Sashittal, and Monica A. Hodis. "Case Version: Targeting College Students on Facebook? How to Stop Wasting Your Money." Harvard Business Review (A). (2013) Web. £

Sriramachandramurthy, Rajendran, Hemant C. Sashittal, and Monica A. Hodis. "Targeting College Students on Facebook? How to Stop Wasting Your Money." Business Horizons (B+) 55. July (2013): 495-507. Web. £

2012 Submissions

Journal Paper

Sriramachandramurthy, Rajendran, Monica A. Hodis, and Hemant C. Sashittal. "Targeting college students on Facebook? How to stop wasting your money." Business Horizons 55. 5 (2012): 495-507. Print. « £

Sriramachandramurthy, Rajendran, Hemant C. Sashittal, and Monica A. Hodis. "Case Version: Targeting college students on Facebook? How to stop wasting your money." Harvard Business Review Case BH493. PDF-ENG (2012): 13p. Web. ∆

Murthy, Rajendran S, Annie Liao, and Clyde Hull. "The Six Facets Model of Technology Management: A Study in the Digital Business Industry." International Journal of Innovation and Technology Management (B-). (2012). Print. £

Sashittal, Hemant C, Rajendran S Murthy, and Monica Hodis. "Targeting College Students on Facebook? How to Stop Wasting Your Money." Business Horizons (B+). (2012). Print. £

Published Conference Proceedings

Sriramachandramurthy, Rajendran and John N. Angelis. "Are Innovative Companies also More Interactive? Evidence from Company Websites." Proceedings of the INFORMS. Ed. Sinan Erzurumlu. Phoeniz, AZ: INFORMS, 2012. Web. « £