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Scholarly Works

Rajendran Murthy
Assistant Professor

2012 Submissions

Journal Paper

Sriramachandramurthy, Rajendran, Monica A. Hodis, and Hemant C. Sashittal. "Targeting college students on Facebook? How to stop wasting your money." Business Horizons 55. 5 (2012): 495-507. Print. « £

Sriramachandramurthy, Rajendran, Hemant C. Sashittal, and Monica A. Hodis. "Case Version: Targeting college students on Facebook? How to stop wasting your money." Harvard Business Review Case BH493. PDF-ENG (2012): 13p. Web. ∆

Murthy, Rajendran S, Annie Liao, and Clyde Hull. "The Six Facets Model of Technology Management: A Study in the Digital Business Industry." International Journal of Innovation and Technology Management (B-). (2012). Print. £

Sashittal, Hemant C, Rajendran S Murthy, and Monica Hodis. "Targeting College Students on Facebook? How to Stop Wasting Your Money." Business Horizons (B+). (2012). Print. £

Published Conference Proceedings

Sriramachandramurthy, Rajendran and John N. Angelis. "Are Innovative Companies also More Interactive? Evidence from Company Websites." Proceedings of the INFORMS. Ed. Sinan Erzurumlu. Phoeniz, AZ: INFORMS, 2012. Web. « £