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Faculty & Staff

Kelly Norris Martin

Assistant Professor
B.A. in English, John Carroll University, M.S. in Communication, North Carolina State University, Ph.D. in Communication, Rhetoric and Digital Media, North Carolina State University

Professor Martin recently joined the Department of Communication in the fall of 2011. Her research focuses on visual communication, visual research methods, design and digital media. In her latest research project, she is developing a schema that textually and graphically maps the hierarchical relationships of numerous visual research methods. Strengths and limitations are compared and contrasted in order to demonstrate the breadth of the methods and how they inform one another. In addition to her work in visual research methods, she has collaborated to develop a theory of visual wellbeing as an alternative to visual pleasure as well as a theory of digital credibility with a focus on public relations blogs. Professor Martin has also conducted communication across the curriculum research examining the communication practices of design critiques.


Assistant professor, 2011-

Current projects

Website evaluation and usability study for Rex Hospital, part of the UNC Health System in Raleigh, NC, as well as other health websites in the area. Study is being conducted with Dr. Melissa Johnson.

Martin, K.N. & Oswald, K. (2011). Visually representing threats within a material urban environment: Consequences of and Presentation in the New York State Communications Association (NYSCA) as part of the Urban Communication Foundation sponsored panel.

Martin, K.N. (2011). Visual Research: Introducing a Schema for Methodologies and Contexts. Paper to be presented at the National Communication Association Conference.

Martin, K.N. & Murdoch-Kitt, K. (2012). Advocating for a visual communication initiative across the curriculum. Workshop and paper planned for the International Conference on Design Principles and Practices.

Selected Publications

Gallagher, V. J., Martin, K. N., Ma, M. (2011). Visual Wellbeing: Intersections of Rhetorical Theory and Design, Design Issues. 27(2), 25-39.

Martin, K. N. & Johnson, M. (2010). Digital Credibility and Digital Dynamism in Public Relations Blogs. Visual Communication Quarterly, 17(3), 162-174.

Dannels, D.P. & Martin, K. N. (2008). Critiquing Critiques: A Genre Analysis of Feedback Across Novice to Expert Design Studios. Journal of Business and Technical Communication, 22, 135-159.