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Faculty & Staff

Xiao Wang

Assistant Professor
BA, Bejing University; MA, Marquette University; Ph.D. Florida State University

Dr. Wang primarily teaches public relations in the Department of Communication. His research focuses on campaign/message design and intercultural communication. Dr. Wang has examined the role of cognitions and emotions in guiding one’s intentions to perform social and health behaviors (e.g., expressing support for a social cause, donation). Dr. Wang is also interested in how cultural differences influence one’s communication behaviors or acceptance of persuasive messages. Dr. Wang’s research has been published in several top-tier journals in the field of communication, including Communication Research, Health Communication, Journal of Broadcasting and Electronic Media, and New Media and Society.


Assistant Professor of Communication, Rochester Institute of Technology, 2010-present

(2010 ISI impact factor: Thomas Reuters)

Wang, X. (forthcoming). The role of attitude functions and self-monitoring in predicting intentions to register as organ donors and to discuss organ donation with family. Communication Research. ISI indexed: 1.82

Wang, X. (2011). The role of anticipated guilt in intentions to register as organ donors and to discuss organ donation with family. Health Communication. DOI:10.1080/10410236.2011.563350. ISI indexed: 1.31

Wang, X., & McClung, S. R. (2011). Toward a detailed understanding of illegal digital downloading intentions: An extended theory of planned behavior approach. New Media & Society, 13(4), 663-677. ISI indexed: 1.09

Wang, X. (2011). The role of anticipated negative emotions and past behavior in individuals’ physical activity intentions and behaviors. Psychology of Sport & Exercise, 12(3), 300-305. ISI indexed: 2.22

Wang, X. (2010). Entertainment, education, or propaganda? A longitudinal analysis of China Central Television’s Spring Festival Galas. Journal of Broadcasting & Electronic Media, 54(3). 391-406. ISI indexed: 0.67

Bresnahan, M. J., Guan, X., Smith, S. W., Wang, X., & Edmundson, J. Z. (2010). Cultures of the soul: The spiritual beliefs about organ donation in China and the United States. Chinese Journal of Communication, 3(2), 133-146.

Wang, X. (2010). More than just anorexia and steroid abuse: Effects of media exposure on attitudes toward body image and self-efficacy. Atlantic Journal of Communication, 18(1), 50-62.

Wang, X. (2009). Integrating the theory of planned behavior and attitude functions: Implications for health campaign design. Health Communication, 24(5), 426-434. ISI indexed: 1.31

Bresnahan, M. J., Guan, X., Wang, X., & Mou, Y. (2008). The culture of the body: Attitudes toward organ donation in China and the US. Chinese Journal of Communication, 1(2), 181-195.

Wang, X., & Arpan, L. M. (2008). Effects of race and ethnic identity on audience’s evaluation of HIV public service announcements. Howard Journal of Communications, 19(1), 44-63.

Wang, X. (2007). For the good of public health or for political propaganda? People’s Daily’s coverage of the Severe Acute Respiratory Syndrome Epidemic. China Media Research, 3(3), 25-32.