Advertising Brand Book: Gulfstream Aerospace Project

This project explores how a high-performance aerospace brand can be translated into a cohesive advertising system. Working as an independent agency team, students examined Gulfstream Aerospace’s market positioning, audience expectations, and brand values to inform creative and strategic decision-making across all deliverables.

The resulting Brand Book brings together strategic research, a clearly defined creative direction, and original advertising executions across print and digital platforms. A planned brand activation further extends the campaign beyond traditional media, reinforcing Gulfstream’s emphasis on innovation, performance, and exclusivity.

3-Piece Print Advertising Campaign — Gulfstream Aerospace

As part of the Brand Book, the team developed a three-piece print advertising campaign for Uber, focusing on clarity, consistency, and brand relevance within the urban mobility landscape. The campaign visually and conceptually reinforces Uber’s core values—accessibility, reliability, and seamless movement—while maintaining strong alignment with the brand’s established tone and visual language. Each execution functions independently while contributing to a unified campaign narrative designed to resonate with a broad, modern audience.