Advertising Brand Book: Smeg

This project explores how a globally recognized design brand can be translated into a focused digital advertising execution. Working as a collaborative agency team, students developed a Brand Book for Smeg Technology, examining how the brand’s retro-modern aesthetic, premium positioning, and product-led storytelling can be effectively expressed through online advertising.

The Brand Book brings together brand research, creative strategy, and copywriting to inform a clear digital direction. Alongside broader campaign thinking and a proposed brand activation, the project centers on a targeted banner ad designed to communicate Smeg’s identity quickly and impactfully within digital environments.

Online Banner Advertisement — Smeg Technology

The banner ad distills Smeg’s visual language into a single, concise digital execution. Through bold typography, controlled color use, and product-focused composition, the ad delivers immediate brand recognition while remaining consistent with Smeg’s established design system. The result is a compact yet expressive digital asset tailored for modern online platforms.