Rob is the founder and principal designer of ram industrial design, a consultancy specializing in consumer products, user interactions and experiences. ram is focused on solving complex problems through critical thinking, design and technology. Rob designs products that make a difference in people's lives including aircraft seating, flashlights, consumer electronics, medical devices, housewares, environments, tools, packaging, and user interfaces. His clients include Alcoa, Bose, Carrier, Energizer, Honeywell, KitchenAid, Kodak, Procter & Gamble, RIDGID, Safety 1st, Swiss Army and Welch Allyn.