LawNY
Work
LawNY
Challenge
In December 2024, Technically Speaking presented the creative strategy for a PSA campaign targeting Millennials and Gen Z in Monroe County to help them avoid online scams. We're hoping to collaborate with RIT cybersecurity students to create engaging video content, where they share practical tips on identifying and steering clear of online scams. As well as collecting real life testimonials from people who have been the victim of a scam to bring a relatable tone to the campaign.
Solution
In 2025, we will be focusing on executing the campaign by rolling out a series of targeted social media posts. We’ll also be tabling and distributing print materials at colleges and universities around Monroe county. A social media calendar will be set up for LawNY to track KPIs and their progress during the duration of the campaign.
