LawNY
Work
LawNY
Challenge
Fraud tactics are becoming increasingly sophisticated and young adults are prime targets for scammers. LawNY desired to raise awareness and provide resources for Gen Z and Millennials to recognize and prevent online scams. In December 2024, Technically Speaking presented a campaign strategy for a PSA initiative.
Solution
In 2025, we focused on executing the campaign by rolling out a series of targeted social media posts. We also be tabled and distributed print materials at colleges and universities around Monroe county. A social media calendar was set up for LawNY to track KPIs and their progress during the duration of the campaign. In recent months, we've collaborated with RIT cybersecurity students to create engaging video content, where they shared practical tips on identifying and steering clear of online scams. Additionally, we collected real life testimonials from people who have been the victim of a scam to bring a relatable tone to the campaign.
