Ki-Young Lee
Ki-Young Lee
Associate Professor
College of Liberal Arts
School of Communication
2012 Submissions
Journal Paper
Lee, Ki-Young. "Consumer Processing of Virtual Experience: A Test of an Integrated Framework." Computers in Human Behavior 28. 6 (2012): 2134-2142. Print. «
Lee, Ki-Young. "The Effect of 3-D Product Visualisation on the Strength of Brand Attitude." International Journal of Advertising 31. 2 (2012): 377-396. Print. «