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Scholarly Works

Neil Hair
Associate Professor

2012 Submissions

Journal Paper

Hair, Neil Frederick, et al. "Online Customer Experience in e-Retailing: An empirical model of Antecedents and Outcomes." Journal of Retailing 88. 2 (2012): 308-322. Print. «

Journal Editor

Hair, Neil Frederick, ed. International Journal of Internet Marketing and Advertising. Tai Pai: n.p., 2012. Print. «

2011 Submissions

Journal Paper

Hair, Neil Frederick, Susan B. Barbes, and Zeljka Hadija. "Why We Ignore Advertising in Online Social Networks." Qualitative Market Research - an International Journal 15. 1 (2012): 19 - 32. Print. «

Hair, Neil Frederick, Evgeny Kagner, and Sandra Sieber. "Social Technologies in the Enterprise: Rising to the Challenge." European Business Review. (2011): 0. Web. £

Published Conference Proceedings

Hair, Neil Frederick and Adriana M. Boveda-Lambie. "Invertising vs. Advertising: The Influence of B2C Communication in Social Media on Customer-Brand Relationships." Proceedings of the International Colloquium in Relationship Marketing. Ed. Neil Frederick Hair. Rochester. NY: n.p., 2011. Web. «

Hair, Neil Frederick and Victor Perotti. "Users Perception of Value in Online Social Networks." Proceedings of the International Colloquium in Relationship Marketing. Ed. Neil Frederick Hair. Rochester, NY: n.p., 2011. Web. «

Hair, Neil Frederick and Victor Perotti. "User Experience in Online Social Networks: A Qualitative Analysis of Key Activities and Associated Features." Proceedings of the Hawaii International Conference on System Sciences. Ed. HICSS. Hawaii: n.p., 2011. Print. «

2010 Submissions

Published Article

Rose, S., N. Hair, and M. Clark. “Online Customer Experience: A Review of the Business-to-Consumer Online Purchase Context.” International Journal of Management Reviews, (2010): n.p. Web. «

Hair, N., M. Clark, and M. Shapiro. “Towards a Classification System of Relational Activity in Consumer Electronic Communities: The Moderators’ Tale.” Journal of Relationship Marketing, 9.1 (2010): 54-65. Print. «

Formal Presentation

Hair, N., and C. Adams. “Marketing Professionals’ Perceptions of Personally Branded Websites.” AMA Summer Marketing Educators’ Conference, Boston Marriott Copley. Boston, MA. Aug. 2010. Presentation.†

Hair, N., B. Yenicioglu, and M. Clark. “Relationship Marketing in Social Media: A Study of Antecedents, Features and Consequences.” International Colloquium in Relationship Marketing. England. September 2010. Presentation.