Excellence in New Product Development

Success in today's competitive global economy depends substantially on a firm's ability to define, develop, and introduce outstanding new products more efficiently and effectively than its competitors. This course introduces students to best practices and attributes of world-class product development leaders and organizations. Critical success factors and inhibitors to the commercialization of complex products and systems are discussed, along with state-of-the-art methodologies, processes, and tools. Emphasis is placed on the role of the product development manager in leading product strategy, high performing product development teams, and transformational initiatives essential to competitiveness. (3 credits)

Decision and Risk Benefit Analysis

This course addresses decision making in the face of risk and uncertainty. Various methodologies will be introduced that are useful in describing and making decisions about risks, with particular emphasis on those associated with the design of products. Students will be exposed to issues related to balancing risks and benefits in situations involving human safety, product liability, environmental impact, and financial uncertainty. Presentations will be made of risk assessment studies, public decision processes, and methods for describing and making decisions about the societal risks associated with engineering projects. Topics include probabilistic risk assessment, cost-benefit analysis, reliability and hazard analysis, decision analysis, portfolio analysis, and project risk management. (3 credits)

Engineering of Systems I and II

The engineering of a system is an essential aspect of its development that focuses on the overall concept, performance requirements and behavioral aspects of the system. The first course covers the principles of product, manufacturing process and supply chain development in an integrated fashion. It will examine the methodologies and tools to systematically define, develop and produce world-class products. Students will work on a project to put these methodologies and tools into practice. Major topics include: product planning and definition, characterization of user value, lean product development, product requirements and benchmarking, concept generation, design for "X" (manufacturing/assembly/service/environment, etc.), sustainable design, design for lean six sigma. The second course treats the creation of products, product platforms and product families as systems that create value for both the customer and the enterprise. Topics include value creation and strategy, product development processes, translating market requirements to system requirements, functional analysis, development of the system's architecture, development of platforms and modules, and concept selection. Students will learn several systems analysis techniques and apply them in a team-based project. (6 credits)


Systems and Project Management

Systems and Project Management ensures progress toward objectives, proper deployment and conservation of human and financial resources, and achievement of cost and schedule targets. The focus of the course is on the utilization of a diverse set of project management methods and tools. Topics include strategic project management, project and organization learning, cost, schedule planning and control, structuring of performance measures and metrics, technical teams and project management, information technology support of teams, risk management, and process control. Course delivery consists of lectures, speakers, case studies, and experience sharing, and reinforces collaborative project-based learning and continuous improvement. (3 credits)

Accounting for Decision Makers

A graduate-level introduction to the use of accounting information by decision makers. The focus of the course is on two subject areas: (1) financial reporting concepts/issues and the use of general-purpose financial statements by internal and external decision makers and (2) the development and use of special-purpose financial information intended to assist managers in planning and controlling an organization's activities. Generally accepted accounting principles and issues related to International Financial Reporting Standards are considered while studying the first subject area and ethical issues impacting accounting are considered throughout. (3 credits)

Operations and Supply Chain Management

Study of the management of operations and supply chain management. Encompasses both manufacturing and services. Topics include operations and supply chain strategy, ethical behavior, forecasting; work systems, inventory management, capacity and materials planning, lean operation, supply chain design and closed-loop supply chains, global operations, quality management, quality control, and quality improvement, project management; and current issues. (3 credits)

Marketing Concepts and Commercialization

An introduction to contemporary principles and practices of marketing. The course is structured around the process of marketing planning leading to the development of successful marketing strategies, including the commercialization of products and services in domestic and international environments. Focus is on environmental scanning techniques, setting and evaluating measurable objectives, innovating and controlling the interrelated components of product/service offering, planning and executing the marketing mix (channels of distribution, price, and promotion), and enhancing customer relationships through the delivery of customer value. (3 credits)

MPD Capstone I and II

Students in the program must demonstrate intellectual leadership in the field of new product development. The general intent of the Capstone is to demonstrate the students' knowledge of the integrative aspects of new product development in the context of a corporate-oriented problem solving research project. The project should address issues of significance to multiple functions or disciplines and should draw upon skills and knowledge acquired from various courses and experiences in the program. Students begin work on the project in the first course and complet in the second term. Team-based projects are strongly recommended. (6 credits)

Elective Courses

A few examples of electives are provided below. Students may select from a much broader list of other courses approved by the program. Descriptions are available upon request.

Managing Research & Innovation

This course deals with the responsibilities and operating problems of managers responsible for research and innovation within firms. Topics will include: internal technology assessments, the acquisition of technology, domestic and international technology transfer, and the selection and management of research and development projects. Managerial techniques for stimulating and managing innovation are discussed, based on descriptive and prescriptive readings and cases. Particular attention will be given to managing creative individuals, the nature of disruptive technical innovations, and techniques for overcoming barriers to innovation. (3 credits)

Advanced Topics in New Product Development

This modular course is designed to complement previous coursework in the MPD program, with an emphasis on leadership/engineering concepts and tools needed by technical leaders of product development projects and organizations. The course is intended to fill gaps in the MPD program by covering important topics for product development leaders that were not covered or topics for which students have expressed interest in additional coverage. (3 credits)

Product Decelopment in the Extended Enterprise

Today’s complex products and shorter product development life cycles have dramatically increased dependence on external resources. This course will examine a broad range of collaborative arrangements from traditional contracting and functional outsourcing to cross-enterprise partnerships, in the context of the product delivery process and the challenges faced by product development managers. (3 credits)

Entrepreneurship and New Venture Creation

This course studies the process of creating new ventures with an emphasis on understanding the role of the entrepreneur in identifying opportunities, seeking capital and other resources, and managing the formation and growth of a new venture. (3 credits)