Coffee For Dummies

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Do you swear by your morning jolt of caffeine but are hard-pressed to tell a siphon from a slow dripper? No problem: just order a fresh copy of Coffee For Dummies for a smooth blend of fun facts and practical advice to give an extra shot of flavor to your appreciation of the second-most valuable commodity on planet Earth—and filter out all that excess grind in your knowledge.

This warm and welcoming serving from passionate coffee guru Major Cohen—a Specialty Coffee Association certified instructor, and now retired highly respected former Starbucks coffee educator and program manager—takes you on a rocket-fueled journey from the origins of the liquid bean’s popularity to best ways to prepare and enjoy coffee in your own home. You'll learn how to evaluate the advantages of different coffee styles and makers, and how even the smallest detail—varietal, roast type, texture—can influence how good that cupped lightning tastes on your tongue.

  • Evaluate different roasts or brews
  • Navigate menus for the best deals
  • Learn how to speak “coffee” and order your half-cap-low-fat-no-sugar-add-whip with confidence
  • Save money with the best store apps
  • Meet some of the unknown pioneers of coffee that have made our coffee world of today
  • See how you might think bigger about your coffee spend changing the world

The average American spends over $1000 on their daily brain juice every year: why not hire Coffee For Dummies as your personal barista and get more for your money—and from each invigorating sip.

Product Details
  • Special + limited availability - Inscribed and signed by author

  • Paperback - 188 pages

  • ISBN: 978-1-119-67901-1

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About the Artist
Rochester Institute of Technology
Photo Illustration, BFA 1973

Major Cohen is a coffee lover who has enjoyed a dream realized. A teacher of photography and film for 20 years, he grew up during a time when coffee went from a poor quality, inexpensive commodity to a ubiquitous and often delicious inexpensive luxury. His second career as a coffee educator for one of the most influential global coffee brands, Starbucks, brought his passion for teaching and for coffee into alignment. He began a barista and moved quickly through Starbucks opportunities to a role on a special team of global coffee educators growing consumer markets and coffee origins throughout the world. Certified as an Authorized Specialty Coffee Association Trainer (AST), Major has been lead instructor, co-instructor, and station instructor in courses offered as part of the SCA’s Coffee Skills Program. Retired from corporate life but not from teaching as an AST, Major and his wife Anne and their Golden Retriever Kinta live in Seattle. Coffee for Dummies is his first book.