Poster 'My 10 Adopted Rules of Thumb'


Wendell Castle published "My 10 adopted rules of thumb” in 1996. Initially designed as a guide to creativity, it quickly became popular among problem solvers in all fields. From creative art and design professionals, to educators, counselors, and scientists, his list resonates and inspires.

  1. If you are in love with an idea you are no judge of its beauty or value.
  2. It is difficult to see the whole picture when you are inside the frame.
  3. After learning the tricks of the trade, don't think you know the trade.
  4. We hear and apprehend what we already know.
  5. The dog that stays on the porch will find no bones.
  6. Never state a problem to yourself in the same terms it was brought to you.
  7. If it's offbeat or surprising it's probably useful.
  8. If you do not expect the unexpected, you will not find it.
  9. Don't get too serious.
  10. If you hit the bullseye every time the target is too near.
  • 22" x 26" print on heavy stock
  • Rolled and shipped in a tube
  • Artist information card