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Undergraduate Programs


B.S. in Advertising & Public Relations

Interested in a career that draws on your creativity and rewards you for your skills? Consider the persuasive communication professions. The Bachelor of Science in Advertising & Public Relations (APR) prepares you to create persuasive messages for a variety of media. You'll learn to analyze audiences, write copy, select media, and manage campaigns. After graduation you can work in commerce, education, entertainment, government, or non-profit organizations. The prospects have never been better as the number of professional positions in public relations and advertising is expected to have increased by 9 percent from 2014 to 2024, faster than the average for all occupations (Bureau of Labor Statistics). Read More »

B.S. in Communication

The B.S. degree in Communication combines advanced education in the theory and practice of spoken, written and technology-mediated communication with focused study in one of three communication sub-disciplines—Technical Communication; Health Communication; Media, Rhetoric & Culture—and instruction in an RIT professional or technical program related to the selected communication sub-discipline. Read More »

B.S. in Journalism

The profession of journalism is in the midst of a technological transformation. Twenty-first century journalists must not only gather, analyze, and synthesize information; they must prepare that information for delivery across various media platforms:  audio, video, internet. These changes require a multifaceted educational experience. Read More »