School of Communication

Overview

The School of Communication’s degree programs, minors, and immersions emphasize applied theory and practical knowledge that build the communication skills necessary to succeed in a variety of industries. Coursework leverages strengths from across the university to develop proficiency in technical or professional areas such as design, photography, marketing, healthcare, or technology and creates interdisciplinary opportunities to practice these skill sets inside and out of the classroom. Our faculty are dedicated to exceptional teaching and providing individual attention to students. The school maintains a small feel, with a strong sense of community and a commitment to student mentorship.

69

Communication courses offered

4

Minors offered

Advertising and public relations, communication, journalism, and health communication

3

Immersions offered

Advertising and public relations, communication, and journalism

Latest News

  • October 21, 2019

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    Parenting app for mothers being developed at RIT

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  • October 3, 2019

    Graphic of main in gray suit with words: Connections with Evan Dawson

    Connections: Analyzing 2019's best ads

    WXXI’s “Connections” program features Barry Strauber, professor of advertising in the School of Communication, and students Caleb Kulathum, Kiana Simons and Kevin Booker.

Undergraduate Programs

Students develop relevant skills through a core of courses focused on the theories of advertising and public relations, communication, or journalism and their application in the real world. A professional core from a different college such as Saunders College of Business or the College of Art and Design develops complementary skill sets in areas such as marketing, photography, or design. Electives and liberal arts courses complete the curriculum.

Analyze audiences and craft persuasive messages for a variety of traditional and emerging media platforms, including websites, social media, news sites, blogs, video and photography sites, and more.

Learn More about Advertising and Public Relations BS 

Combine the theory and practice of communication with focused study in one of three subdisciplines: technical communication; health communication; or media, rhetoric, and culture.

Learn More about Communication BS 

Gather, critically analyze, and synthesize verbal and visual information to communicate accurate and clear news stories across traditional and digital media platforms.

Learn More about Journalism BS 

Graduate Programs

The master’s program combines focused study in communication with coursework in an applied or professional area such as marketing, health systems administration, information technology, or digital publishing. You’ll be able to analyze of communication problems, develop solutions, and creatively craft messages to target audiences.

A focus on the humanities and social sciences combined with marketing, information technology, digital publishing, or a discipline of your choosing, provides a solid framework to help you understand the evolving communication landscape.

Learn More about Communication and Media Technologies MS 

Minors and Immersions

The advertising and public relations immersion provides opportunities for the advanced study of selected areas central to the persuasive arts as they apply to advertising and public relations, as well as education and practice in the writing, speaking, and design skills required of these professions.

Learn More about Advertising and Public Relations Immersion 

The advertising and public relations minor prepares students to analyze audiences, write advertising copy, prepare press releases, select media, and manage broad-scaled persuasive campaigns. Students are grounded in the basic theories of persuasive communication enabling them to create persuasive messages with a strong emphasis on ethical decision-making.

Learn More about Advertising and Public Relations Minor 

The communication immersion provides opportunities for the advanced study of selected areas of communication. Topics include an overview of the fields of persuasion, mass communications, public speaking, and small group communication. Students will understand and apply several modes of communication in academic, professional, and personal situations.

Learn More about Communication Immersion 

The communication minor offers students a foundation in human communication theories, research, and skills. Students select courses in mass media analysis, communication in professional and organizational contexts, communication skills, and critical reflection of and on communication in society.

Learn More about Communication Minor 

The health communication minor provides students with theoretical and applied knowledge about communication’s role in health care delivery, doctor-patient communication, health campaigns and public health, and other areas related to the dissemination of health information. This collaborative minor is designed for students interested in health care fields or health and risk communication.

Learn More about Health Communication Minor 

The journalism immersion provides opportunities for the advanced study of selected areas of journalism, including its history and relevant legal and ethical issues, and for education and practice in writing and editing skills required of journalists.

Learn More about Journalism Immersion 

The journalism minor provides students with a foundation in the professional study and practice of journalism. Courses offer a broad perspective that includes historical, legal, and ethical issues of specific concern to journalism, as well as learning and practice writing in a journalistic style for delivery across multiple media platforms.

Learn More about Journalism Minor 

Student Resources

Here you will find additional resources for the School of Communications, such as co-op opportunities and student organizations.

See Resourcesfor the School of Communication