The School of Communication’s degree programs, minors, and immersions emphasize applied theory and practical knowledge that build the communication skills necessary to succeed in a variety of industries. Coursework leverages strengths from across the university to develop proficiency in technical or professional areas such as design, photography, marketing, healthcare, or technology and creates interdisciplinary opportunities to practice these skill sets inside and out of the classroom. Our faculty are dedicated to exceptional teaching and providing individual attention to students. The school maintains a small feel, with a strong sense of community and a commitment to student mentorship.
Advertising and public relations (BS), communication (BS), journalism (BS), and communication (MS)
Advertising and public relations, communication, journalism, and health communication
Advertising and public relations, communication, and journalism
Donathan Brown, assistant provost and assistant vice president for faculty diversity and recruitment, is one of 13 scholars nationwide selected to serve in the latest cohort of the Fulbright Scholar Alumni Ambassadors program. Brown will serve a two-year stint in the program designed to increase the Fulbright U.S. Scholar Program’s visibility nationwide and expand the diversity of future participants.
LaVerne McQuiller Williams, senior associate dean of RIT’s College of Liberal Arts, has been named interim COLA dean effective June 1. McQuiller Williams succeeds Dean James Winebrake, who is leaving RIT on June 30 to become provost and vice chancellor of Academic Affairs at the University of North Carolina Wilmington.
RIT’s College of Liberal Arts honored student achievement in writing with more than a dozen writing awards for essays varying from wasteful energy, maternal mortality, eyewitness testimony policies and seeking worth in a liberal arts degree. Each department within the college selected student awardees whose work embodies the ideals and standards of excellence, creative endeavor and scholarship.
Students develop relevant skills through a core of courses focused on the theories of advertising and public relations, communication, or journalism and their application in the real world. A professional core from a different college such as Saunders College of Business or the College of Art and Design develops complementary skill sets in areas such as marketing, photography, or design. Electives and liberal arts courses complete the curriculum.
The master’s program combines focused study in communication with coursework in an applied or professional area such as marketing, health systems administration, information technology, or digital publishing. You’ll be able to analyze of communication problems, develop solutions, and creatively craft messages to target audiences.
The advertising and public relations immersion provides opportunities for the advanced study of selected areas central to the persuasive arts as they apply to advertising and public relations, as well as education and practice in the writing, speaking, and design skills required of these professions.
The advertising and public relations minor prepares students to analyze audiences, write advertising copy, prepare press releases, select media, and manage broad-scaled persuasive campaigns. Students are grounded in the basic theories of persuasive communication enabling them to create persuasive messages with a strong emphasis on ethical decision-making.
The communication immersion provides opportunities for the advanced study of selected areas of communication. Topics include an overview of the fields of persuasion, mass communications, public speaking, and small group communication. Students will understand and apply several modes of communication in academic, professional, and personal situations.
The communication minor offers students a foundation in human communication theories, research, and skills. Students select courses in mass media analysis, communication in professional and organizational contexts, communication skills, and critical reflection of and on communication in society.
The health communication minor provides students with theoretical and applied knowledge about communication’s role in health care delivery, doctor-patient communication, health campaigns and public health, and other areas related to the dissemination of health information. This collaborative minor is designed for students interested in health care fields or health and risk communication.
The journalism immersion provides opportunities for the advanced study of selected areas of journalism, including its history and relevant legal and ethical issues, and for education and practice in writing and editing skills required of journalists.
The journalism minor provides students with a foundation in the professional study and practice of journalism. Courses offer a broad perspective that includes historical, legal, and ethical issues of specific concern to journalism, as well as learning and practice writing in a journalistic style for delivery across multiple media platforms.