School of Communication

Overview

The School of Communication’s degree programs, minors, and immersions emphasize applied theory and practical knowledge that build the communication skills necessary to succeed in a variety of industries. Coursework leverages strengths from across the university to develop proficiency in technical or professional areas such as design, photography, marketing, healthcare, or technology and creates interdisciplinary opportunities to practice these skill sets inside and out of the classroom. Our faculty are dedicated to exceptional teaching and providing individual attention to students. The school maintains a small feel, with a strong sense of community and a commitment to student mentorship.

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Degree programs

Advertising and public relations (BS), communication (BS), journalism (BS), and communication (MS)

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Minors offered

Advertising and public relations, communication, journalism, and health communication

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Immersions offered

Advertising and public relations, communication, and journalism

Latest News

  • June 25, 2020

    man speaking at podium.

    Donathan Brown selected to serve as Fulbright Scholar Alumni Ambassador

    Donathan Brown, assistant provost and assistant vice president for faculty diversity and recruitment, is one of 13 scholars nationwide selected to serve in the latest cohort of the Fulbright Scholar Alumni Ambassadors program. Brown will serve a two-year stint in the program designed to increase the Fulbright U.S. Scholar Program’s visibility nationwide and expand the diversity of future participants.

  • May 18, 2020

    LaVerne McQuiller Williams, interim dean, College of Liberal Arts.

    LaVerne McQuiller Williams named COLA interim dean

    LaVerne McQuiller Williams, senior associate dean of RIT’s College of Liberal Arts, has been named interim COLA dean effective June 1. McQuiller Williams succeeds Dean James Winebrake, who is leaving RIT on June 30 to become provost and vice chancellor of Academic Affairs at the University of North Carolina Wilmington. 

  • April 22, 2020

    person writing in spiral-bound notebook.

    College of Liberal Arts honors students for writing excellence

    RIT’s College of Liberal Arts honored student achievement in writing with more than a dozen writing awards for essays varying from wasteful energy, maternal mortality, eyewitness testimony policies and seeking worth in a liberal arts degree. Each department within the college selected student awardees whose work embodies the ideals and standards of excellence, creative endeavor and scholarship.

Undergraduate Programs

Students develop relevant skills through a core of courses focused on the theories of advertising and public relations, communication, or journalism and their application in the real world. A professional core from a different college such as Saunders College of Business or the College of Art and Design develops complementary skill sets in areas such as marketing, photography, or design. Electives and liberal arts courses complete the curriculum.

Analyze audiences and craft persuasive messages for a variety of traditional and emerging media platforms, including websites, social media, news sites, blogs, video and photography sites, and more.

Learn More about Advertising and Public Relations BS 

In our communication degree you will develop the key skills you need to become a success communication professional. 

Learn More about Communication BS 

Gather, critically analyze, and synthesize verbal and visual information to communicate accurate and clear news stories across traditional and digital media platforms.

Learn More about Journalism BS 

Graduate Programs

The master’s program combines focused study in communication with coursework in an applied or professional area such as marketing, health systems administration, information technology, or digital publishing. You’ll be able to analyze of communication problems, develop solutions, and creatively craft messages to target audiences.

A communication master's degree that combines humanities and social sciences with marketing, information technology, and digital publishing to help you excel the evolving communication landscape.

Learn More about Communication MS 

Minors and Immersions

The advertising and public relations immersion provides opportunities for the advanced study of selected areas central to the persuasive arts as they apply to advertising and public relations, as well as education and practice in the writing, speaking, and design skills required of these professions.

Learn More about Advertising and Public Relations Immersion 

The advertising and public relations minor prepares students to analyze audiences, write advertising copy, prepare press releases, select media, and manage broad-scaled persuasive campaigns. Students are grounded in the basic theories of persuasive communication enabling them to create persuasive messages with a strong emphasis on ethical decision-making.

Learn More about Advertising and Public Relations Minor 

The communication immersion provides opportunities for the advanced study of selected areas of communication. Topics include an overview of the fields of persuasion, mass communications, public speaking, and small group communication. Students will understand and apply several modes of communication in academic, professional, and personal situations.

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The communication minor offers students a foundation in human communication theories, research, and skills. Students select courses in mass media analysis, communication in professional and organizational contexts, communication skills, and critical reflection of and on communication in society.

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The health communication minor provides students with theoretical and applied knowledge about communication’s role in health care delivery, doctor-patient communication, health campaigns and public health, and other areas related to the dissemination of health information. This collaborative minor is designed for students interested in health care fields or health and risk communication.

Learn More about Health Communication Minor 

The journalism immersion provides opportunities for the advanced study of selected areas of journalism, including its history and relevant legal and ethical issues, and for education and practice in writing and editing skills required of journalists.

Learn More about Journalism Immersion 

The journalism minor provides students with a foundation in the professional study and practice of journalism. Courses offer a broad perspective that includes historical, legal, and ethical issues of specific concern to journalism, as well as learning and practice writing in a journalistic style for delivery across multiple media platforms.

Learn More about Journalism Minor 

Student Resources

Here you will find additional resources for the School of Communications, such as co-op opportunities and student organizations.

See Resourcesfor the School of Communication