The School of Communication’s degree programs, minors, and immersions emphasize applied theory and practical knowledge that build the communication skills necessary to succeed in a variety of industries. Coursework leverages strengths from across the university to develop proficiency in technical or professional areas such as design, photography, marketing, healthcare, or technology and creates interdisciplinary opportunities to practice these skill sets inside and out of the classroom. Our faculty are dedicated to exceptional teaching and providing individual attention to students. The school maintains a small feel, with a strong sense of community and a commitment to student mentorship.
Advertising and public relations (BS), communication (BS), journalism (BS), and communication (MS)
Advertising and public relations, American arts, communication, film studies, journalism, health communication, and visual culture
Advertising and public relations, American arts, communication, film studies, journalism, and visual culture
RIT faculty are a resource not just for students, but for their colleagues as well. Now, a fellowship program will share their expertise through peer mentorship, training, and program development. The Center for Teaching and Learning Faculty Fellows Program launched this fall with eight fellowships.
The New York Almanack features A Symbiotic Partnership: Marrying Commerce to Education at Gustav Stickley’s 1903 Arts & Crafts Exhibitions by Bruce Austin, professor in the School of Communication and director of RIT Press.
Students develop relevant skills through a core of courses focused on the theories of advertising and public relations, communication, or journalism and their application in the real world. A professional core from a different college such as Saunders College of Business or the College of Art and Design develops complementary skill sets in areas such as marketing, photography, or design. Electives and liberal arts courses complete the curriculum.
Advertising and public relations will teach you to analyze audiences and craft persuasive messages for a variety of traditional and emerging media platforms, including websites, social media, news sites, blogs, video and photography sites, and more.
The master’s program combines focused study in communication with coursework in an applied or professional area such as marketing, health systems administration, information technology, or digital publishing. You’ll be able to analyze of communication problems, develop solutions, and creatively craft messages to target audiences.
An innovative communication MS degree that combines the latest research technology with essential communication expertise to prepare you for careers in the communication industry and for pursuing graduate work at the doctoral level.
The advertising and public relations immersion provides opportunities for the advanced study of selected areas central to the persuasive arts as they apply to advertising and public relations, as well as education and practice in the writing, speaking, and design skills required of these professions.
The advertising and public relations minor prepares students to analyze audiences, write advertising copy, prepare press releases, select media, and manage broad-scaled persuasive campaigns. Students are grounded in the basic theories of persuasive communication enabling them to create persuasive messages with a strong emphasis on ethical decision-making.
This immersion provides students with the opportunity to study the American arts through a variety of disciplines, including painting, architecture, film, photography, music, theatre, and mass media. Each course presents American art within the context of the broader current of American life, including its history, philosophy, social, and cultural traditions.
This minor provides students with an opportunity to study the American arts in a variety of disciplines, including painting, architecture, film, photography, music, theatre, and the mass media. Courses present American art within the context of the broader current of American life, including its history, philosophy, social, and cultural traditions.
Advanced study of selected areas of communication, including an overview of the fields of persuasion, mass communications, public speaking, and small group communication. Students will understand and apply several modes of communication in academic, professional, and personal situations.
Students gain a foundation in human communication theories, research, and skills. Students select courses in mass media analysis, communication in professional and organizational contexts, communication skills, and critical reflection of and on communication in society.
The film studies immersion allows students to engage in the study of global cinema using a variety of interdisciplinary methodologies and perspectives. Coming from the disciplines of English, anthropology, philosophy, fine arts/visual culture, political science, history, and modern languages, the immersion investigates cinema’s mass appeal as a form of entertainment, but also the power it wields as a disseminator of ideas, history, values, aesthetics, behavior, and cultural norms.
Film studies explores the role of cinema in our contemporary global culture. Using methodologies and perspectives from a variety of disciplines, such as English, anthropology, philosophy, fine arts/visual culture, political science, history, and modern languages, the film studies minor investigates cinema’s mass appeal as a form of entertainment, but also the power it wields as a disseminator of ideas, history, values, aesthetics, behavior, and cultural norms.
The health communication minor provides students with theoretical and applied knowledge about communication’s role in health care delivery, doctor-patient communication, health campaigns and public health, and other areas related to the dissemination of health information. This collaborative minor is designed for students interested in health care fields or health and risk communication.
The journalism immersion provides opportunities for the advanced study of selected areas of journalism, including its history and relevant legal and ethical issues, and for education and practice in writing and editing skills required of journalists.
The journalism minor provides students with a foundation in the professional study and practice of journalism. Courses offer a broad perspective that includes historical, legal, and ethical issues of specific concern to journalism, as well as learning and practice writing in a journalistic style for delivery across multiple media platforms.
Visual culture explores the role of visual media in everyday life and its critical function in the dissemination of ideas in the public sphere. Emphasizing comparative critical approaches to the convergence of art, popular media, science, and technology, the immersion engages globalized visual media ranging from photography, television, film, new media (the web, digital imaging, and social networks), architecture, design, and art (painting, sculpture, and multimedia forms) in the context of such social arenas as art, news, science, advertising, and popular culture. The goal is to help students develop media literacy.
Visual culture explores the role of visual media in everyday life and its critical function in the dissemination of ideas in the public sphere. Emphasizing comparative critical approaches to the convergence of art, popular media, science, and technology, the minor engages globalized visual media ranging from photography, television and film, to new media (the web, digital imaging, and social networks), architecture, design, and art (painting, sculpture, and multimedia forms) in the context of such social arenas, as art, news, science, advertising, and popular culture.
Brick City Weekend is right around the corner, so don't forget to register for events! From hockey games to magic shows, it will all be taking place next weekend, Oct. 14th - 16th. See you there! t.co/MsqGmbOrRi
Oct 05RIT School of Communication @rit_soc
A blessed Yom Kippur to those who celebrate! From the SoC to you! t.co/vtzT4nD6Jm
Oct 04RIT School of Communication @rit_soc
Join the SoC and Q Center on Oct. 19th & Nov. 16th to make "Bracelets of Self Expression"! This event is hosted by the SoC's very own Visual Culture student & Journalism major Colin Farmer! We hope to see you there! ️ t.co/23F9KSrMBX
Oct 03RIT School of Communication @rit_soc
Calling all students! Check out this new course, Ethnic Press in the U.S., being offered THIS spring! The course examines the role of the ethnic press in the U.S. and the communities they serve, both historically and contemporarily. For questions, contact Dr. Hinda Mandell! t.co/do6CXgPQVB
Sep 29RIT School of Communication @rit_soc
Looking for a mid-term pick-me-up? Join the SoC in celebrating National Coffee Day with a free cup of Java's coffee (or hot chocolate ) and support local Rochester businesses as well!☕ #coffee#NationalCoffeeDay️ t.co/wa8yoUlShi
Sep 27RIT School of Communication @rit_soc
Congratulations to Dr. Nickesia Gordon for being awarded this year’s Marsha Houston Award for teaching, research, and service by the National Communication Association! Dr. Gordon will be recognized at the 108th Annual Convention, Saturday, Nov. 19 in New Orleans. t.co/yIjko9oQvI
Sep 22RIT School of Communication @rit_soc
Mark your calendars! Join @RITDiversity for their 41st Expressions of King's Legacy on Tuesday, January 31 from 12 to 2pm. The keynote speaker will be Nikole Hannah-Jones, the Pulitzer Prize-winning creator of the 1619 Project and a staff writer at The New York Times Magazine! t.co/2E6pEjwRyL
Sep 22RIT School of Communication @rit_soc
Today is the autumnal equinox, which means Fall is here!! What is your favorite thing about Fall? t.co/ntft1nD8TS