The School of Communication’s degree programs, minors, and immersions emphasize applied theory and practical knowledge that build the communication skills necessary to succeed in a variety of industries. Coursework leverages strengths from across the university to develop proficiency in technical or professional areas such as design, photography, marketing, healthcare, or technology and creates interdisciplinary opportunities to practice these skill sets inside and out of the classroom. Our faculty are dedicated to exceptional teaching and providing individual attention to students. The school maintains a small feel, with a strong sense of community and a commitment to student mentorship.
Advertising and public relations (BS), communication (BS), journalism (BS), and communication (MS)
Advertising and public relations, communication, journalism, and health communication
Advertising and public relations, communication, and journalism
Each year, as RIT students prepare for the university-wide Career Fair, there are often questions surrounding appropriate attire for interviews. Student Nick Renzoni, whose brand of style and sophistication is known around campus, offers tips for dressing for success.
Editors and reporters from Rochester news outlets will discuss how they are fulfilling their duties of a free press during the COVID-19 pandemic during a panel discussion organized by RIT’s School of Communication. “The Future of News in ROC” will be held via Zoom on Sept. 8 and is free and open to the public.
RIT has partnered with Syracuse University College of Law to establish a “3+3” program for students interested in earning a law degree. A memorandum of understanding between the two universities was recently signed to allow students to complete three years of liberal arts and other studies at RIT, then transfer to the College of Law for three years to complete their doctorate in law.
Students develop relevant skills through a core of courses focused on the theories of advertising and public relations, communication, or journalism and their application in the real world. A professional core from a different college such as Saunders College of Business or the College of Art and Design develops complementary skill sets in areas such as marketing, photography, or design. Electives and liberal arts courses complete the curriculum.
In our advertising degree you'll analyze audiences and craft persuasive messages for a variety of traditional and emerging media platforms, including websites, social media, news sites, blogs, video and photography sites, and more.
The master’s program combines focused study in communication with coursework in an applied or professional area such as marketing, health systems administration, information technology, or digital publishing. You’ll be able to analyze of communication problems, develop solutions, and creatively craft messages to target audiences.
The advertising and public relations immersion provides opportunities for the advanced study of selected areas central to the persuasive arts as they apply to advertising and public relations, as well as education and practice in the writing, speaking, and design skills required of these professions.
The advertising and public relations minor prepares students to analyze audiences, write advertising copy, prepare press releases, select media, and manage broad-scaled persuasive campaigns. Students are grounded in the basic theories of persuasive communication enabling them to create persuasive messages with a strong emphasis on ethical decision-making.
Advanced study of selected areas of communication, including an overview of the fields of persuasion, mass communications, public speaking, and small group communication. Students will understand and apply several modes of communication in academic, professional, and personal situations.
Students gain a foundation in human communication theories, research, and skills. Students select courses in mass media analysis, communication in professional and organizational contexts, communication skills, and critical reflection of and on communication in society.
The health communication minor provides students with theoretical and applied knowledge about communication’s role in health care delivery, doctor-patient communication, health campaigns and public health, and other areas related to the dissemination of health information. This collaborative minor is designed for students interested in health care fields or health and risk communication.
The journalism immersion provides opportunities for the advanced study of selected areas of journalism, including its history and relevant legal and ethical issues, and for education and practice in writing and editing skills required of journalists.
The journalism minor provides students with a foundation in the professional study and practice of journalism. Courses offer a broad perspective that includes historical, legal, and ethical issues of specific concern to journalism, as well as learning and practice writing in a journalistic style for delivery across multiple media platforms.
Visual culture explores the role of visual media in everyday life and its critical function in the dissemination of ideas in the public sphere. Emphasizing comparative critical approaches to the convergence of art, popular media, science, and technology, the immersion engages globalized visual media ranging from photography, television, film, new media (the web, digital imaging, and social networks), architecture, design, and art (painting, sculpture, and multimedia forms) in the context of such social arenas as art, news, science, advertising, and popular culture. The goal is to help students develop media literacy.
Visual culture explores the role of visual media in everyday life and its critical function in the dissemination of ideas in the public sphere. Emphasizing comparative critical approaches to the convergence of art, popular media, science, and technology, the minor engages globalized visual media ranging from photography, television and film, to new media (the web, digital imaging, and social networks), architecture, design, and art (painting, sculpture, and multimedia forms) in the context of such social arenas, as art, news, science, advertising, and popular culture.