The School of Communication’s degree programs, minors, and immersions emphasize applied theory and practical knowledge that build the communication skills necessary to succeed in a variety of industries. Coursework leverages strengths from across the university to develop proficiency in technical or professional areas such as design, photography, marketing, healthcare, or technology and creates interdisciplinary opportunities to practice these skill sets inside and out of the classroom. Our faculty are dedicated to exceptional teaching and providing individual attention to students. The school maintains a small feel, with a strong sense of community and a commitment to student mentorship.
Communication courses offered
Advertising and public relations, communication, journalism, and health communication
Advertising and public relations, communication, and journalism
How does a syndicated cartoonist come up with creative ideas each day? Leigh Rubin, who has drawn Rubes cartoons for more than 30 years, will help explain his creative process during this year’s Imagine RIT: Creativity and Innovation Festival on April 27.
RIT’s College of Liberal Arts honored student achievement in writing on Friday with the presentation of more than a dozen writing awards for essays varying from sanctuary cities, how democracies can withstand outside meddling, and the excavation, preservation and reconstruction of a London theater where Shakespearian plays debuted.
Jackie Bergin ’16 (advertising and public relations) is parlaying a passion for storytelling into a career as an associate product marketing manager at Squarespace, a website builder and hosting company in New York City.
Students develop relevant skills through a core of courses focused on the theories of advertising and public relations, communication, or journalism and their application in the real world. A professional core from a different college such as Saunders College of Business or the College of Art and Design develops complementary skill sets in areas such as marketing, photography, or design. Electives and liberal arts courses complete the curriculum.
The master’s program combines focused study in communication with coursework in an applied or professional area such as marketing, health systems administration, information technology, or digital publishing. You’ll be able to analyze of communication problems, develop solutions, and creatively craft messages to target audiences.
The advanced certificate in communication and digital media assists students and professional practitioners in better understanding the research and theory of digital media in message creation and in the analysis of dynamic new media channels. Collectively, the certificate focuses on critical thinking, global interconnectedness, ethical reasoning, integrative literacies (digital, technical, communication, and aesthetic), and creative and innovative thinking.
Communication and the technologies for message creation and dissemination are at the center of dramatic economic, social, and cultural changes occurring as a result of technological development and global connectedness. The master of science degree in communication and media technologies is an advanced interdisciplinary program combining liberal arts courses in communication with course work in an applied or professional program. Students will become adept at the analysis of communication problems, the development of solutions, and the creation of messages as a result of their combined training in the social sciences, humanities, and applied technologies.
The advertising and public relations immersion provides opportunities for the advanced study of selected areas central to the persuasive arts as they apply to advertising and public relations, as well as education and practice in the writing, speaking, and design skills required of these professions.
The advertising and public relations minor prepares students to analyze audiences, write advertising copy, prepare press releases, select media, and manage broad-scaled persuasive campaigns. Students are grounded in the basic theories of persuasive communication enabling them to create persuasive messages with a strong emphasis on ethical decision-making.
The communication minor offers students a foundation in human communication theories, research, and skills. Students select courses in mass media analysis, communication in professional and organizational contexts, communication skills, and critical reflection of and on communication in society.
The communication immersion provides opportunities for the advanced study of selected areas of communication. Topics include an overview of the fields of persuasion, mass communications, public speaking, and small group communication. Students will understand and apply several modes of communication in academic, professional, and personal situations.
The health communication minor provides students with theoretical and applied knowledge about communication’s role in health care delivery, doctor-patient communication, health campaigns and public health, and other areas related to the dissemination of health information. This collaborative minor is designed for students interested in health care fields or health and risk communication.
The journalism immersion provides opportunities for the advanced study of selected areas of journalism, including its history and relevant legal and ethical issues, and for education and practice in writing and editing skills required of journalists.
The journalism minor provides students with a foundation in the professional study and practice of journalism. Courses offer a broad perspective that includes historical, legal, and ethical issues of specific concern to journalism, as well as learning and practice writing in a journalistic style for delivery across multiple media platforms.