Thomas Dooley Headshot

Thomas Dooley

Lecturer

School of Communication
College of Liberal Arts

585-475-4034
Office Location

Thomas Dooley

Lecturer

School of Communication
College of Liberal Arts

Bio

Thomas Dooley is a lecturer in the School of Communication at the Rochester Institute of Technology. He is a two-time Emmy award-winning multiplatform producer with expertise in digital content strategy, video production, photojournalism and long-form documentary.  He is currently exploring immersive storytelling in journalism.


His career has taken him across five continents always in pursuit of compelling stories. During his career he has been involved with nearly every level of production - behind the camera as a videographer, behind the computer as an editor, and supervising colleagues as a producer. 


As a Producer for PBS, he produced over 150 short-form segments for TV and social media. He has also produced, filmed and edited long-form documentaries for national television distribution such as Dialogue In Metal and the Emmy award-winning Music for Life: The Story of New Horizons. 

585-475-4034

Areas of Expertise

Currently Teaching

COMM-321
3 Credits
An opportunity for undergraduates to learn the verbal and visual skills utilized in the creation of advertising messages. To create an effective strategy for an advertising campaign, the advertising copywriter/art director team needs to combine linguistic and visual metaphors into a persuasive message. Students will develop creative advertising messages by researching and writing a creative brief and then implementing the plan by transforming concepts into actual advertising messages and campaigns.
COMM-461
3 Credits
The internet is an important source of news information, rivaling print, radio, and television news. This course introduces students to the principles and practices of online news reporting, including writing for mainstream news sites, journalistic blogs (web logs), share and discussion sites, and other evolving online news outlets. The course familiarizes students with the tools of the online reporter: for example, vetting sources on the web, conducting e-mail interviews, and writing for web pages. Also, students explore the cultural and ethical terrain unique to the wired environment.
COMM-489
1 - 4 Credits
An in-depth examination of a selected aspect of the communication discipline (e.g. strategic communication, technical communication, visual communication, computer mediated communication, advertising, public relations, journalism). Topics in Communication can be taken multiple times provided the topic being studied has changed.
COMM-356
3 Credits
With the advent of virtual communities, smart mobs, and online social networks, questions about the meaning of human communication and how we construct our online and offline personal and professional identities need to be reevaluated. This course explores the relationship between social media and the construction of both individual and social identities as well as best practices for constructing the desired community or identity. Although the course is grounded in theory, it is equally committed to practice, and much of the class discussion and activity takes place in various online spaces. As a practicum, those who complete this course will know how to engage productively in practices such as tweeting, blogging, tagging, etc. and will develop an understanding of how these practices affect their construction of identity and community both personally and on behalf of an organization.
COMM-202
3 Credits
The history and development of U.S. media, theoretical aspects of mass communications, the composition of media audiences, law and regulation of mass communications and how the media affect and are affected by society are presented.
COMM-271
3 Credits
The course covers the impact/effect of journalism on American society, with an introduction to the history, freedom, technologies, ethics, and functions of the news media. Students will learn how to assess news value, develop news judgment, and analyze news stories.