An innovative communication master's degree that combines the latest research technology with essential communication expertise to prepare graduates for careers in the communication industry.
Outcome Rate of RIT Graduates
Use of Artificial Intelligence in Journalism, Social Media, Visual Communication, Health Communication, Civic Engagement
Engage in timely research in key areas–Use of Artificial Intelligence in Journalism, Social Media, Visual Communication, Health Communication, Civic Engagement–that are significantly impacting the communication industry right now.
Develop an expertise in social media analytics, storytelling with data, and data visualization.
Acquire advanced visual, written, and verbal communication skills.
Scholarships of up to 30 percent of tuition are awarded to qualified applicants. Research assistantships also available.
Communication in all its forms is at the center of our personal lives and professional careers. Whether it’s interpersonal or mediated communication, professional communicators need to know how to develop creative and impactful messaging to successfully engage their audiences.
Technology has changed everything about the field of communication. Social media platforms like Twitter, Instagram, and Facebook are the first places people go to get breaking news. Retargeting ads, geofencing, and native advertising are influencing how to reach and connect with audiences. Add in the proliferation of big data and marketing coordinators, brand managers, and marketing executives now have access to information that impacts real-time decision-making around creative messaging, audience tracking, and the impact of an organization’s marketing investment.
The best communication master's programs know how to prepare you to leverage the latest in tech in the dynamic and ever-changing field of communication.
RIT's communication master's degree hosts innovative curriculum that is grounded in today’s social sciences and humanities concepts and applications. You’ll engage with our diverse and dynamic faculty of accomplished communication researchers and practitioners, who will teach you how to research a communication challenge, create compelling messages, and analyze media content and audience engagement.
RIT’s Communication Master’s Program
With communication courses spanning artificial intelligence, digital storytelling, digital advertising, social media analytics, and strategic communication, RIT’s communication master’s degree prepares you to excel in the ever-changing fields of communication, public relations, marketing, and branding. You’ll learn how to leverage technology to reach and engage audiences, craft compelling messages that stand out, analyze media content, and understand how analytics and big data drive smart decision-making. You’ll become an effective content, brand, or marketing manager; social media strategist; or PR/communication officer who can deliver the results an organization is looking for. If pursuing a doctoral degree is a future career aspiration, RIT’s program will help you grow into an accomplished researcher as you develop an in depth understanding of the communication field.
Why Get Your Communication Master’s Degree from RIT?
RIT is known for creativity and innovation. In fact, U.S. News & World Report ranked RIT 50th on the list of “Most Innovative Schools” for 2021. What does this mean for you as a communication professional?
It means unprecedented access to vast resources in technology and innovation that can only be found at RIT. Diverse and dynamic faculty, comprised of accomplished communication researchers and practitioners, adds depth and real-world insight to your courses. Access to classes from across the university allow you to differentiate yourself by pairing your communication master’s degree with elective courses in marketing, analytics, information technology, new media, management, design thinking, data analytics, and more. Smart classrooms, makerspaces, and an entrepreneurial ecosystem are designed for you to connect, share, and develop your ideas. All of this is designed for you to have an outstanding academic experience through hands-on learning and real-world application of knowledge. You’ll graduate with a degree and the experience needed to stand out in a competitive job market.
Jobs in Communication
According to the U.S. Bureau of Labor Statistics, jobs in communication fields are expected to grow by seven percent over the next ten years. Communications professionals with graduate degrees earn an average salary of $86,433.
Types of jobs in communication vary depending on what kind of work interests you most. Graduates of RIT’s communication master’s degree hold positions as:
Digital Marketing and Communication Analyst
Social Media Manager
Digital Marketing Specialist
Customer Sales Director
Relevant, Future-Focused Research
The communication master’s degree offers research opportunities in timely, urgent areas affecting today’s communication and marketing professionals, including the use of artificial intelligence in journalism, social media, visual communication, health communication, and civic engagement.
Scholarships and Research Assistantships
Scholarships of up to 30 percent of tuition are awarded to qualified applicants. The program also offers several research assistantships each year.
Advertising, PR, and Marketing
Internet and Software
Journalism, Media, and Publishing
Typical Job Titles
Digital Marketing Specialist
Customer Sales Director
Digital Marketing and Communications Analyst
Jess Francis '12
Postdoctoral Research Fellow, University of Michigan- Institute for Social Research
Over the course of this term we will cover mass communication theory from its inception as a field of study, to major trends, followed by current applications of previous paradigms, and finally into the development of new theoretical frameworks. While the main focus of this course is the integration of current mass communication theory with an individual and organizational online presence, we will also focus on how digital platforms can inform the future of theoretical research and vice versa. From a practical perspective, students will be able to apply these theories to their integrative approaches in creative digital communication and design. (This class is restricted to degree-seeking graduate students or those with permission from instructor.) Seminar 3 (Fall).
Research Methods in Communication
This course is designed to introduce students to qualitative and quantitative research methods in communication and guide them in choosing the appropriate method for their thesis research project. Topics may include research perspectives, ethics and IRB, variables, sampling methods, reliability and validity, survey, experiments, content analysis, in-depth interview, focus group, observations/ethnography, and mixed methods. (Prerequisites: COMM-702 or equivalent course.) Seminar 3 (Spring).
This course will introduce students to the theory and practice of strategic communication in advertising, public relations, health communication, crisis/risk communication, and/or political communication. This course will cover problem identification, audience research, message creation, and execution of strategic communication activities. It will also cover ethics and strategic communication through digital media. By the end of the course, students should be able to analyze and execute various components to help solve problems or achieve an organization’s goals and objectives. Seminar 3 (Fall).
Thesis Preparation Seminar
An introduction to graduate study and research in communication including the theoretical, conceptual, and methodological parameters of communication and its sub-disciplines. Participants will interact with the faculty teaching required and elective communication courses. Attention will be drawn to scholarly writing and research design. When possible, the course is organized in conjunction with the department’s colloquium series. (This course is restricted to COMMTCH-MS Major students.) Seminar 1 (Spring).
Choose one of the following:
A guided research project that focuses on designing, conducting, and completing a research project. The project culminates in a public presentation and defense. Thesis (Fall, Spring, Summer).
Comprehensive Exam, plus two additional courses*
Total Semester Credit Hours
* Courses may be professional core courses, communication electives, or a combination of both.
Social Media Analytics and Research
This course focuses on social media research and ethics of applying various methodological approaches to study public data, users and messages. Students will be introduced to a variety of techniques and concepts used to obtain, monitor and evaluate social media content with a focus on how the analytics could inform communication strategies. During the course, students will also learn how to design and evaluate social media-based research studies. Lec/Lab 3 (Spring).
This course provides students with a comprehensive understanding of digital storytelling through an analysis of current trends as well as by utilizing hands-on workshop experiences. Students will develop skills such as content strategy, digital storytelling best practices, content production, and audience analysis. Students in the course will develop critical skills to conceptualize, develop and execute an effective digital storytelling project. Lec/Lab 3 (Fall).
This course aims to help students understand the strategic use of digital media from both scholarly and professional perspectives, considering both brand and audience viewpoints. This course will cover the types and practices of digital advertising, including search engine optimization, paid search advertising, display advertising, email marketing, social media marketing, and reputation management. Seminar 3 (Spring).
This course explores visual communication, the process through which individuals -- in relationships, organizations, and societies -- create and interpret visual messages. A variety of theories from the disciplines of art history, psychology, communication theory, and graphic design will be discussed to develop methods for analyzing mediated messages. Students analyze visual messages from the following media: print photography, video, film, and the internet. (This course is restricted to COMMTCH-MS Major students.) Seminar (Fall).
Communication Design Principles
An introduction to design theory, history, and design for communication. In a practical, project-oriented setting, students will learn design theory and practice image analysis. Students will apply research, theory, and methodology to create visual communication artifacts using graphic design software. Lec/Lab 3 (Spring).
Communication and Identity
This course engages students in an analytical and applied exploration of the connection between self, identity, communication, media, and society. Drawing from classical and contemporary readings, as well as current events, the course will address topics such as identity and discourse, performance, intersectionality, and representation. Communication has been central to the development of ideas about collective and individual identities. Therefore, the course encourages students to critically examine the political implications of identity construction in our social world. Finally, the course examines how popular notions of identity function in media texts, corporate settings, and digital environments. Lecture 3 (Spring).
Artificial Intelligence and Communication
Communication has been impacted by automation and advances in information technology, and now artificial intelligence is changing how we interact with socio-technical systems. In this course, we will explore historical, ethical, computational, and cultural perspectives to understand the implications of algorithmic processes on communication and society. During the course, students will learn how to analyze various digital products and identify the potential consequences of algorithmic systems on various demographics. Lecture 3 (Spring).
To be considered for admission to the MS program in communication, candidates must fulfill the following requirements:
Hold a baccalaureate degree (or equivalent) from an accredited college or university.
Submit official transcripts (in English) of all previously completed undergraduate and graduate course work.
Have a minimum cumulative undergraduate GPA of 3.0.
Submit a personal statement describing the applicant’s goals for the program, focusing on their professional interests.
Submit at least two letters of reference from academic advisers, major professors, and/or supervisors or managers.
Submit a writing portfolio consisting of at least three writing samples, such as academic papers written for class, work-related brochures and pamphlets, or newspaper or magazine articles.
International applicants whose native language is not English must submit scores from either the Test of English as a Foreign Language (TOEFL) or the International English Language Testing System (IELTS). Minimum scores of 570 (paper-based) or 88-89 (Internet-based) are required on the TOEFL. A minimum score of 6.5 is required on the IELTS. This requirement may be waived for students who submit undergraduate transcripts from American colleges and universities.
Students are encouraged to submit scores from the GRE.
Scholarships of up to 30 percent of tuition are awarded to qualified applicants. The program also offers several research assistantships each year as well.
Ammina Kothari, an associate professor and program director in RIT’s School of Communication in the College of Liberal Arts, is receiving an Eisenhart Award for Outstanding Teaching this year, RIT’s highest honor for tenured faculty.