Emi Moriuchi

Emi Moriuchi

Assistant Professor
Saunders College of Business
Department of MIS, Marketing and Digital Business

2019 Submissions

Full Length Book

(2019). Social Media Marketing: Strategies in Utilizing Consumer-Generated Content, 2nd Ed.. Moriuchi, E.,

Moriuchi, Emi. Social Media Marketing: Strategies in Utilizing Consumer-Generated Content. 2nd ed. NA, NA: Business Expert Press, 2019. Print. £

Journal Paper

Moriuchi, E., & Basil, M. (2019). The Sustainability of Ohanami Cherry Blossom Festivals as a Cultural Icon. Sustainability. 11. 1820.

Moriuchi, E., & Takahashi, I. (2019). Integrated Consumer Shopping Decision Model: A Japanese Online Supermarket Context. Journal of Marketing Channels. 25. .

Moriuchi, E., (2019). Okay, Google!: An Empirical Study On Voice Assistants On Consumer Engagement And Loyalty. Psychology and Marketing. . 1-13.

Moriuchi, Emi. "Okay, Google!: An Empirical Study On Voice Assistants On Consumer Engagement And Loyalty." Psychology and Marketing. (2019): 1-13. Print. £

Moriuchi, Emi and Michael Basil. "The Sustainability of Ohanami Cherry Blossom Festivals as a Cultural Icon." Sustainability 11. 6 (2019): 1820. Web. £

Moriuchi, Emi and Ikuo Takahashi. "Integrated Consumer Shopping Decision Model: A Japanese Online Supermarket Context." Journal of Marketing Channels 25. 2-3 (2019): NA. Print. £

Book Chapter

(2019). . Social Media Marketing: Strategies in Utilizing Consumer-Generated Content, 2nd Ed.. Moriuchi, E.,

Published Conference Proceedings

Moriuchi, E., & Gonzalez-Fuentes, M. (2019). Does Reviewer's Perceived Ethnicity make an Online Review more "Helpful"?: An Empirical Study on Online Reviews. Society for Marketing Advances.

Moriuchi, E., & Takahashi, I. (2019). Perceived value, Trust and engagement of Japanese online consumers in an e-commerce secondary marketplace. Royal Bank International Research Seminar.

Ackerman, D., & Moriuchi, E. (2019). Louis Vuitton at Yale: College Choice and the Extended Self.. Marketing Educator's Association.

Moriuchi, E., (2019). Myth or Reality : A Mixed Method Approach toward Americans' and Swedes' Belief and Attitude toward Racial Diversity in Ads. Workshop in Racial and Ethnic Diversity in Ads.

Moriuchi, Emi. "Myth or Reality : A Mixed Method Approach toward Americans' and Swedes' Belief and Attitude toward Racial Diversity in Ads." Proceedings of the Workshop in Racial and Ethnic Diversity in Ads. Ed. NA. NA, NA: n.p., 2019. Print. £

Ackerman, David and Emi Moriuchi. "Louis Vuitton at Yale: College Choice and the Extended Self." Proceedings of the Marketing Educator's Association. Ed. NA. NA, NA: n.p., 2019. Print. £

Moriuchi, Emi and Ikuo Takahashi. "Perceived value, Trust and engagement of Japanese online consumers in an e-commerce secondary marketplace." Proceedings of the Royal Bank International Research Seminar. Ed. NA. NA, NA: n.p., 2019. Print. £

Moriuchi, Emi and Mario Gonzalez-Fuentes. "Does Reviewer's Perceived Ethnicity make an Online Review more." Proceedings of the Society for Marketing Advances. Ed. NA. NA, NA: n.p., 2019. Print. £

Invited Article/Publication

Moriuchi, E., & Basil, M. (2019). The Sustainability of Ohanami Cherry Blossom Festivals as a Cultural Icon. Sustainability. 11. 1820.

Moriuchi, E., & Takahashi, I. (2019). Integrated Consumer Shopping Decision Model: A Japanese Online Supermarket Context. Journal of Marketing Channels. 25. .

Moriuchi, E., (2019). Okay, Google!: An Empirical Study On Voice Assistants On Consumer Engagement And Loyalty. Psychology and Marketing. . 1-13.

2018 Submissions

Journal Paper

Moriuchi, E., (2018). Is That Really An Honest Online Review? The Effectiveness of Disclaimers in Online Reviews. Journal of Marketing Theory and Practice. 26. .

Chung, C., Moriuchi, E., Limbu, Y., & Ganesan, P. (2018). Attitudes toward Star Ratings: Generational Differences among Indian Consumers. Journal of Global Marketing. . 1-14.

Moriuchi, E., & Chung, C. (2018). Young Americans' ethnic identity toward disaster advertising: The effects of disaster location and message types. International Journal of Nonprofit and Voluntary Sector Marketing. 23. .

Moriuchi, E., & Takahashi, I. (2018). An Empirical Investigation of the Factors Motivating Japanese Repeat Consumers to Review Their Shopping Experiences. Journal of Business Research. 82. 381-390.

Published Conference Proceedings

Chung, C., Zeno, K., & Moriuchi, E. (2018). Factors that Affect Student E-book Adoption: An Experimental Study based on the Technology Acceptance Model (TAM) and Diffusion of Innovation Theory.. Marketing Educator's Association.

Moriuchi, E., & Gonzales-Fuentes, M. (2018). The Association between Ethnic Congruency in the Consumer-Reviewer dyad in Online Reviews. Society for Marketing Advances.

Moriuchi, E., & Takahashi, I. (2018). The interactional effect of atmospherics, emotional and loyalty factors on online shopping intentions. Global Marketing Conferece.

Moriuchi, E., & Ackerman, D. (2018). Diversity in Marketing Pedagogy. Marketing Educator's Association.

Invited Article/Publication

Moriuchi, E., (2018). Is That Really An Honest Online Review? The Effectiveness of Disclaimers in Online Reviews. Journal of Marketing Theory and Practice. 26. .

Chung, C., Moriuchi, E., Limbu, Y., & Ganesan, P. (2018). Attitudes toward Star Ratings: Generational Differences among Indian Consumers. Journal of Global Marketing. . 1-14.

Moriuchi, E., & Chung, C. (2018). Young Americans' ethnic identity toward disaster advertising: The effects of disaster location and message types. International Journal of Nonprofit and Voluntary Sector Marketing. 23. .

Moriuchi, E., & Takahashi, I. (2018). An Empirical Investigation of the Factors Motivating Japanese Repeat Consumers to Review Their Shopping Experiences. Journal of Business Research. 82. 381-390.

2017 Submissions

Full Length Book

(2017). Handbook of Japanese Management. Moriuchi, E.,

(2017). Handbook of Japanese Management. Moriuchi, E.,

Journal Paper

Moriuchi, E., & Jackson, P. (2017). Role of brand names and product types on bicultural consumers' purchase intentions. Journal of Consumer Marketing. 34. 53-65.

Moriuchi, Emi and Ikuo Takahashi. "Integrated Consumer Shopping Decision Model: A Japanese Online Supermarket Context." Journal of Marketing Channels. (2017): 146-156. Web. £

Moriuchi, Emi and Paul R Jackson. "Role of Brand names and Product Types on Bicultural Consumers' Purchase Intentions." Journal of Consumer Marketing 34. 1 (2017): 53-65. Web. £

Moriuchi, Emi and Christina Chung. "Young Americans' Ethnic Identity Toward Disaster Advertising: The Effects of Disaster Location and Message Types." International Journal of Nonprofit and Voluntary Sector Marketing. (2017): 1-12. Web. £

Book Chapter

(2017). Marketing Research. Handbook of Japanese Management. Moriuchi, E.,

(2017). Japanese Consumer Behavior. Handbook of Japanese Management. Moriuchi, E.,

Moriuchi, Emi. "Japanese Consumer Behavior." Handbook of Japanese Management. New York, NY: Routledge, 2017. 239-250. Print. £

Moriuchi, Emi. "Marketing Research." Handbook of Japanese Management. New York, NY: Routledge, 2017. 260-268. Print. £

Published Conference Proceedings

Martin, M., Moriuchi, E., Martin, M., & Goebel, T. (2017). Empathy in Marketing Students: Are We Missing the Boat in Marketing Education. Marketing Management Association.

Martin, M., Moriuchi, E., Martin, M., & Goebel, T. (2017). Empathy in Marketing Students. Marketing Educator Association.

Moriuchi, E., (2017). Flipped Classroom and the Millennial Students. Society for Marketing Advances.

Chung, C., Moriuchi, E., Limbu, Y., & Ganesan, P. (2017). Attitudes toward Star Ratings: Generational Differences among Indian Consumers. Society of Marketing Advances. Society for Marketing Advances.

Moriuchi, E., & Carlson, G. (2017). Say What?: The Role of Accent in Online Ads and its Impact on Consumers' Reactions toward Advertisements and Purchasing Intentions. Society for Marketing Advances.

Chung, Christina, et al. "Attitudes toward Star Ratings: Generational Differences among Indian Consumers. Society of Marketing Advances." Proceedings of the Society for Marketing Advances. Louisville, KY: n.p., Web. £

Martin, Mary C, et al. "Empathy in Marketing Students." Proceedings of the Marketing Educator Association. San Diego, CA: n.p., Web. £

Moriuchi, Emi and Gordon Carlson. "Say What?: The Role of Accent in Online Ads and its Impact on Consumers' Reactions Toward Advertisements and Purchasing Intentions." Proceedings of the Society for Marketing Advances. Louisville, KY: n.p., Web. £

Moriuchi, Emi. "Flipped Classroom and the Millennial Students." Proceedings of the Society for Marketing Advances. Louisville, KY: n.p., Web. £

Martin, Mary C, et al. "Empathy in Marketing Students: Are We Missing the Boat in Marketing Education." Proceedings of the Marketing Management Association. Pittsburgh, PA: n.p., Web. £

Invited Article/Publication

Moriuchi, E., & Jackson, P. (2017). Role of brand names and product types on bicultural consumers' purchase intentions. Journal of Consumer Marketing. 34. 53-65.

2016 Submissions

Full Length Book

(2016). Social Media Marketing: Strategies in Utilizing Consumer-Generated Content. Moriuchi, E.,

Journal Paper

Moriuchi, E., & Takahashi, I. (2016). Satisfaction, Trust and Loyalty of Repeat Online Consumer within the Japanese Online Supermarket Trade. Australian Marketing Journal. 24. 146-156.

Book Chapter

(2016). . Social Media Marketing: Strategies in Utilizing Consumer-Generated Content. 126. Moriuchi, E.,

Published Conference Proceedings

Moriuchi, E., & Chung, C. (2016). Do Millennials Care about "made in the U.S.A"?: An Experimental Research on Country-of-Origin Effect and Antecedents on Product Consciousness. Society for Marketing Advances.

Chung, C., & Moriuchi, E. (2016). An Empirical Study on Consumers' Attitude toward Star Ratings. Business and Applied Sciences Academy of North America.

Moriuchi, E., Martin, M., Martin, M., & Goebel, T. (2016). Increasing Students' Engagement, Flow, and Learning in Marketing Classes. Marketing Educator's Association.

Moriuchi, E., Chung, C., & Lee, C. (2016). Are you ready to be digitalized?: Students' Perception towards e-textbook Adoption. Marketing Educator Association.

Moriuchi, E., & Martin, M. (2016). Are you ready for Flipped Classroom. Marketing Educator Association.

Invited Article/Publication

Moriuchi, E., & Takahashi, I. (2016). Satisfaction, Trust and Loyalty of Repeat Online Consumer within the Japanese Online Supermarket Trade. Australian Marketing Journal. 24. 146-156.

2015 Submissions

Journal Paper

Moriuchi, E., (2015). The factors that affect donation advertising effectiveness: An experimental research for felt ethnicity and in-group and out-group perspectives for young Americans. Advances in Consumer Research. 206. .

Martin, M., & Moriuchi, E. (2015). The importance of university traditions and rituals in building alumni brand communities and loyalty.. Academy of Marketing Studies. . .

Published Conference Proceedings

Chung, C., & Moriuchi, E. (2015). Do people respond differently to donation ads when disaster location and message type are different?: An experimental research from an American and Japanese perspectives. Society for Marketing Advances.

Moriuchi, E., Martin, M., & Smith, R. (2015). "The Importance of University Traditions and Rituals in Building Alumni Brand communities and Loyalty. Allied Academies Spring International Conference.

Moriuchi, E., & Takahashi, I. (2015). An Empirical Investigation the Factors Motivating Japanese Repeat Online Consumers to Review Their Shopping Experience Online. Royal Bank International Research Seminar.

Moriuchi, E., & Chung, C. (2015). Understanding Young American's Donation Behavior towards Domestic and International disasters. Business and Applied Sciences Academy of North America.

Moriuchi, E., & Chung, C. (2015). The factors that affect donation advertising effectiveness: An experimental research for felt ethnicity and in-group and out-group perspectives for young American. 2009 Association for Consumer Research Asis-Pacific Conference.

Chung, C., Moriuchi, E., & Ackerman, D. (2015). Incorporating Google Online Challenge in E-Marketing Classes. Marketing Educator Association.

Moriuchi, E., Martin, M., & Smith, R. (2015). Increasing Students' Engagement, Flow, and Learning in Marketing Classes: Conceptual Foundations and Research Issues. Marketing Educator Association.

Moriuchi, E., (2015). Which do I Prefer? A Theoretical Framework for Japanese Biculturals' Advertising Response Towards Hedonic and Utilitarian Products in Japan. Academy of Marketing Science World Marketing Congress.

Chung, C., & Moriuchi, E. (2015). The Effectiveness of Donation Advertising: An Experimental Study For Felt Ethnicity and Messages On In-Groups And Out-Groups. Academy of Marketing Science - Annual Conference.

Invited Article/Publication

Moriuchi, E., (2015). The factors that affect donation advertising effectiveness: An experimental research for felt ethnicity and in-group and out-group perspectives for young Americans. Advances in Consumer Research. 206. .

Martin, M., & Moriuchi, E. (2015). The importance of university traditions and rituals in building alumni brand communities and loyalty.. Academy of Marketing Studies. . .

2012 Submissions

Published Conference Proceedings

Moriuchi, E., Diamantopolous, A., & Jackson, P. (2012). Bicultural Consumption Behavior: An Experimental Study on Shin Japanese-Americans' Perceptions and Buying Intentions towards Hedonic and Utilitarian Products. AMA.

2011 Submissions

Published Conference Proceedings

Moriuchi, E., & Cui, C. (2011). The Lived Experiences of Bicultural Consumers in Hawaii. Academy of Marketing Science World Marketing Congress.

2010 Submissions

Published Conference Proceedings

Moriuchi, E., (2010). Biculturalism Among Japanese Immigrants and Japanese-Americans in Hawaii: A Cross-Cultural Analysis on Cultural Frame Switching and Decision Making of Biculturals. EMAC Doctoral Colloquium.

Moriuchi, E., & Cui, C. (2010). Biculturalism Among Japanese Immigrants and Japanese-Americans in Hawaii. Academy of Marketing Conference, Aston, United Kingdom.

Moriuchi, E., (2010). Biculturalism Among Japanese Immigrants and Japanese-Americans in Hawaii: A Cross-Cultural Approach. Academy of Marketing- Doctoral Colloquim.