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Scholarly Works

Eun Sook Kwon
Assistant Professor

2018 Submissions

Journal Paper

Kim, Jooyoung, Eun Sook Kwon, and Bong-chul Kim. "Personality Structure of Brands on Social Networking Sites and Its Effects on Brand Affect and Trust: Evidence of Brand Anthropomorphization." Asian Journal of Communication 28. 1 (2018): 93-113. (SSCI Journal 2017 impact factor: 0.574). Print. «

Kwon, Eun Sook, et al. "Impact of Media Context on Advertising Memory: A Meta-Analysis." Journal of Advertising Research 59. 1 (2019): 99-128. (SSCI Journal 2017 impact factor: 2.328). Print. «

2017 Submissions

Journal Paper

Kwon, Eun Sook, et al. "Inter-study and intra-study replications in leading marketing journals: a longitudinal analysis." European Journal of Marketing 51. 1 (2017): 257-278. (SSCI Journal 2017 impact factor: 1.497). Print. «

Kim, Jooyoung, et al. "TV Advertising Engagement as a State of Immersion and Presence." Journal of Business Research 76. (2017): 67-76. (SSCI Journal 2017 impact factor: 2.509). Print. «

Published Conference Proceedings

Kwon, Eun Sook, et al. "A Meta-Analysis of the Impact of Media Context on Ad Attitudes." Proceedings of the 2017 Global Conference of the American Academy of Advertising. Ed. Jisu Huh. Minneapolis, MN: n.p., Web. *

2015 Submissions

Journal Paper

Um, Nam-Hyun, et al. "Symbols or Icons in Gay-Themed Ads: How to Target Gay Audience." Journal of Marketing Communication 21. 6 (2015): 393–407. Web. «

Kim, Dong Hoo, et al. "Connecting to the Elusive Sports Fan: NFL and MLB Teams’ Fan Relationship Management on Facebook." Journal of Advertising and Promotion Research 4. 1 (2015): 77–108. Web. «

Published Conference Proceedings

Kim, Jooyoung, Hyejin Bang, and Eun Sook Kwon. "Brand Awe: A Key for Luxury and Premium Brand Marketing." Proceedings of the the 2015 Conference of the American Academy of Advertising, March 26-29, Chicago, IL. Ed. Michelle Renee Nelson. Champaign, IL: n.p., 2015. Web. «

2014 Submissions

Journal Paper

Kwon, Eun Sook, et al. "Brand Followers: Consumer Motivation and Attitude toward Brand Communications on Twitter." International Journal of Advertising 33. 4 (2014): 657–680. (SSCI Journal 2017 impact factor: 2.494; Cited by 42 articles). Print. «

Published Conference Proceedings

Kim, Jooyoung, Sun Joo Ahn, and Eun Sook Kwon. "Dimensions of Advertising Engagement." Proceedings of the the 2014 Conference of the American Academy of Advertising, March 27-30, Atlanta, GA. Ed. Jisu Huh. Minneapolis, MN: n.p., 2014. Web. «

2013 Submissions

Published Conference Proceedings

Kwon, Eun Sook, Jooyoung Kim, and Bong-chul Kim. "Personality Dimensions of Brands on Social Networking Sites: A Study of Brand Personality Structures." Proceedings of the the 2013 Global Conference of the American Academy of Advertising, May 31-June 2, Honolulu, HI. Ed. Shu-Chuan Chu. Chicago, IL: n.p., 2013. Web. «

Invited Keynote/Presentation

Kim, Eunice, et al. "Brand Word-of-mouth on Twitter." Advertising and Consumer Psychology Conference. Society for Consumer Psychology. San Diego, CA. 13-15 Dec. 2013. Conference Presentation. «

2012 Submissions

Published Conference Proceedings

Um, Nam-Hyun, Kyung-Ok Kim, and Eun Sook Kwon. "Symbols or Icons in Gay-themed Ads: How to Target Gay Audience." Proceedings of the the 2012 Conference of the American Academy of Advertising, March 15-18 in Myrtle Beach, SC. Ed. Margaret Morrison. Knoxville, TN: n.p., 2012. Web. «

Kwon, Eun Sook, et al. "Motivations for Following Brands and Attitudes toward Brand Communications on Twitter." Proceedings of the the 2012 Conference of the American Academy of Advertising. Ed. Margaret Morrison. Knoxville, TN: n.p., 2012. Web. «

Invited Keynote/Presentation

Kwon, Eun Sook. "An Examination of Social Network Theory." Association for Education in Journalism and Mass Communication Annual Conference. AEJMC. Chicago, IL. 9-12 Dec. 2012. Conference Presentation. «

2011 Submissions

Journal Paper

Kwon, Eun Sook and Yongjun Sung. "Follow Me! Global Marketer’s Twitter Use." Journal of Interactive Advertising 12. 1 (2011): 4–16. (Cited by 181 articles). Web. «

Published Conference Proceedings

Um, Nam-Hyun, et al. "Creative Characteristics of Celebrity Endorsement in Korean and U.S. Prime Time TV Commercials." Proceedings of the the 2011 Asia-Pacific Conference of the American Academy of Advertising, June 8-10, Brisbane, Australia. Ed. Carrie La Ferle and Gayle Kerr. Dallas, TX: n.p., 2011. Web. «

Kwon, Eun Sook and Yongjun Sung. "Follow Me, We Will Be Your Best Friends! A Content Analysis of Global Brands’ Twitter Use in South Korea." Proceedings of the the 2011 Asia-Pacific Conference of the American Academy of Advertising, June 8-10, Brisbane, Australia. Ed. Carrie La Ferle and Gayle Kerr. Dallas, TX: n.p., 2011. Web. «

Invited Keynote/Presentation

Um, Nam-Hyun, Kyung-Ok Kim, and Eun Sook Kwon. "Use of Culturally Meaningful Symbols or Iconographies in Gay-Themed Ads." Association for Education in Journalism and Mass Communication Annual Conference. AEJMC. St. Louis, MO. 10-13 Dec. 2011. Conference Presentation. «