Neil Hair
Neil Hair
2022 Submissions
Invited Article/Publication
Akdevelioglu, D., Hair, N., & Clark, M. (2022). The Philosophical and Methodological Choices of Ethnographic Researchers in Online Communities. International Journal of Market Research. . .
2021 Submissions
Invited Article/Publication
Chung, S., & Hair, N. (2021). The Adverse Effects of Mobile Devices on Willingness to Donate and Online Fundraising Outcomes. International Journal of Advertising. 50. 1343–1365.
2020 Submissions
Published Conference Proceedings
Chung, S., & Hair, N. (2020). Negative Effects of Using Mobile Devices on Non-Profit Fundraising Outcomes. ICAMA.
Invited Article/Publication
Moriuchi, E., Landers, V., Colton, D., & Hair, N. (2020). Engagement with chatbots versus augmented reality interactive technology in e-commerce. Journal of Strategic Marketing. . .
2018 Submissions
Published Conference Proceedings
Hair, N., (2018). Exploring Online Students' Perceptions of Website Customer Experience. Online Learning Consortium Accelerate.
Hair, N., (2018). Exploring Prospective Students' Ideal Website Experience When Selecting Technical Universities. Educause 2018.
Hair, N., (2018). Understanding the Value of a Commercial Web Presence. An Exploration of the Factors Determining Ideal Online Business-to-Business Customer Experience. ICRM 2018.
2013 Submissions
Published Conference Proceedings
Hair, N., (2013). Service Dominant Logic – an Example of Competitive Advantage. Academy of Marketing Science.
2012 Submissions
Full Length Book
(2012). Online Consumer Behavior: Theory And Research İn Social Media, Advertising, And E-Tail. Boveda Lambie, A., & Hair, N.
Book Chapter
(2012). Advertising versus Invertising: The influence of social media B2C efforts on consumer attitudes and brand relationships. Online Consumer Behavior: Theory And Research İn Social Media, Advertising, And E-Tail. Boveda Lambie, A., & Hair, N.
Invited Article/Publication
Hair, N., Barnes, S., & Hadija, Z. (2012). Why we ignore advertising in online social networks. Qualitative Market Research - An International Journal. 15. .
Hair, N., Rose, S., Clark, M., & Samoeul, P. (2012). Online Customer Experience in e-Retailing: An empirical model of Antecedents and Outcomes. Journal of Retailing. . .
Hair, N., Wetsch, L., Hull, C., Hung, Y., & Perotti, V. (2012). Market Orientation in Digital Entrepreneurship: Advantages and Challenges in a Web 2.0 Networked World. International Journal of Innovation and Technology Management. . .
Hair, N., (2012). Special Edition: Social Media for Marketing and Advertising. International Journal of Internet Marketing and Advertising. . .
2011 Submissions
Published Conference Proceedings
Hair, N., & Boveda-Lambie, A. (2011). Invertising vs. Advertising: The Influence of B2C Communication in Social Media on Customer-Brand Relationships. International Colloquium in Relationship Marketing 2011.
Hair, N., & Perotti, V. (2011). User Experience in Online Social Networks: A Qualitative Analysis of Key Activities and Associated Features. Hawaii International Conference on System Sciences.
Invited Article/Publication
Hair, N., (2011). Online Customer Experience: A Review of the Business-to-Consumer Online Purchase Context.. International Journal of Management Reviews. . .
Hair, N., Kagner, E., & Sieber, S. (2011). Social Technologies in the Enterprise &No.65533; Rising to the Challenge. European Business Review. . .
2010 Submissions
Published Conference Proceedings
Hair, N., & Adams, C. (2010). Marketing Professionals’&#8364™ Perceptions of Personally Branded Websites. AMA Summer Marketing Educators’ Conference.
Hair, N., Clark, M., & Yenicioglu, B. (2010). Relationship Marketing in Social Media: A Study of Antecedents, Features and Consequences. ICRM 2010.
Formal Presentation
Hair, N., and C. Adams. “Marketing Professionals’ Perceptions of Personally Branded Websites.” AMA Summer Marketing Educators’ Conference, Boston Marriott Copley. Boston, MA. Aug. 2010. Presentation."
Hair, N., B. Yenicioglu, and M. Clark. “Relationship Marketing in Social Media: A Study of Antecedents, Features and Consequences.” International Colloquium in Relationship Marketing. England. September 2010. Presentation.
Published Article
Rose, S., N. Hair, and M. Clark. “Online Customer Experience: A Review of the Business-to-Consumer Online Purchase Context.” International Journal of Management Reviews, (2010): n.p. Web. «
Hair, N., M. Clark, and M. Shapiro. “Towards a Classification System of Relational Activity in Consumer Electronic Communities: The Moderators’ Tale.” Journal of Relationship Marketing, 9.1 (2010): 54-65. Print. «
Invited Keynote/Presentation
Hair, N., & Barnes, S. (2010). What Works and Does Not Work in Online Teaching. Faculty Institute on Teaching and Learning, 2010 Annual RIT Conference.
Invited Article/Publication
Hair, N., Clark, M., & Shapiro, M. (2010). Towards a classification system of relational activity in consumer electronic communities: The moderators' tale. Journal of Relationship Marketing. . .
2009 Submissions
Full Length Book
(2009). Cisco 2009 CIO Summit. Hair, N., & Kaganer, E.
Book Chapter
(2009). Social Networking as a Business Tool. Cisco 2009 CIO Summit. Hair, N., & Kaganer, E.
Published Conference Proceedings
Hair, N., Rose, S., & Clark, M. (2009). Identification of indicators of online customer experience.. ICRM 2009.
Invited Article/Publication
Hair, N., Rose, S., & Clark, M. (2009). Using qualitative repertory grid techniques to explore perceptions of business-to-business online customer experience.. Journal of Customer Behavior. . .
Hair, N., & Barnes, S. (2009). From Banners to YouTube: Using the rear-view mirror to look at the future of internet advertising.. International Journal of Internet Marketing and Advertising. . .
2008 Submissions
Published Conference Proceedings
Hair, N., Rose, S., & Clark, M. (2008). Using qualitative repertory grid techniques to explore perceptions of online customer experience.. Individual Constructs in Management and Organizational Research.
Hair, N., Ciufo, M., Perotti, V., & Clark, M. (2008). Exploring Brand Equity Through Virtual Brand Communities: A Proposed Research Agenda. International Colloquium in Relationship Marketing.
Hair, N., Rose, S., & Clark, M. (2008). Exploring notions of ideal customer experience in online B2B environments.. International Colloquium in Relationship Marketing.
Hair, N., & Kearns, R. (2008). Why you were no help: Exploring Consumers’ Notions of Effectiveness of Online Customer Reviews - A Means-End Approach. International Colloquium in Relationship Marketing.
Hair, N., Hull, C., Hung, Y., Perotti, V., & Wetsch, L. (2008). Market Orientation in Digital Entrepreneurship: The Role of Electronic Community.. McGill International Entrepreneurship Conference.
Hair, N., & Clark, M. (2008). Towards a Classification System of Relational Activity in Electronic Communities: The Moderators Tale.. European Marketing Academy Conference.
Hair, N., & Barnes, S. (2008). Second Life: A Course in Online Advertising.. Australian and New Zealand Marketing Academy Conference.
Hair, N., Wetsch, L., & Barnes, S. (2008). Self and Virtual Worlds.. Australian and New Zealand Marketing Academy Conference.
Hair, N., & Colton, D. (2008). Exploring Perceptions of Consumer Experience online. Winter Educators’ Academy of Marketing Conference.
Invited Keynote/Presentation
Hair, N., (2008). Exploring Virtual Worlds: Commercial Implications from the New Frontier. 3rd Henley Conference on Customer Management.
Invited Article/Publication
Hair, N., & Kearns, R. (2008). Consumer perceptions of business-to-consumer relationships in electronic retail environments: a means-end chain approach.. Journal of Relationship Marketing. . .
2007 Submissions
Published Conference Proceedings
Hair, N., & Barnes, S. (2007). From Banners to YouTube: Using the rear-view mirror to look at the future of internet advertising. Eighth Annual Convention of the Media Ecology Association..
Invited Keynote/Presentation
Hair, N., Ray, A., Bitterman, A., & Bernius, M. (2007). Counterpublics, New Media and Democracy: Four Disciplinary Perspectives. Kern Communication Symposium, RIT.
Invited Article/Publication
Hair, N., & Clark, M. (2007). The Ethical Dilemmas and Challenges of Ethnographic Research in Electronic Communities. International Journal of Market Research. . .
Hull, C., Hung, Y., Hair, N., Perotti, V., & DeMartino, R. (2007). Taking Advantage of Digital Opportunities: A Typology of Digital Entrepreneurship. International Journal of Networking and Virtual Organisations. . .
Hair, N., & Tyler, P. (2007). Teaching Professional Selling: A Relationship Building Approach. Journal for Advancement of Marketing Education. 11. .
2006 Submissions
Published Conference Proceedings
Hair, N., Hull, C., Perotti, V., DeMartino, R., & Hung, Y. (2006). Digital Entrepreneurship. EDGE 2006, Singapore.
Hair, N., & Kearns, R. (2006). Consumer perceptions of business-to-consumer relationships in electronic retail environments: a means-end chain approach.. 14th International Colloquium in Relationship Marketing.
2005 Submissions
Published Conference Proceedings
Hair, N., & Tyler, P. (2005). Understanding the Importance of Social Processes in Business Students’ Conceptions of Positive Learning Situations: A social learning theoretical perspective. 12th EDiNEB Conference.
Hair, N., & Clark, M. (2005). Consumer-to-consumer interpersonal relationships in electronic community: digital exploration of conceptions, attributes, consequences and personal values in a major UK sporting organization. 13th International Colloquium in Relationship Marketing.
Hair, N., & Talbot, R. (2005). The Application of Personal Construct Psychology in Virtual Space. 16th International Congress on Personal Construct Psychology.
Hair, N., & Tyler, P. (2005). Teaching Professional Selling: A Relationship Building Process. International College Teaching Methods and Styles Conference.
Invited Keynote/Presentation
Hair, N., (2005). Innovating online learning environments: ƒ&#8364˜experientialƒ&#8364™ learning in a hybrid internet marketing course. 12th EDiNEB Conference.
2004 Submissions
Published Conference Proceedings
Hair, N., & Clark, M. (2004). When all hell breaks loose: a digital exploration of network relationships in electronic communities. The European Institute for Advanced Studies in Management, Workshop on Relationship Marketing, Brussels.
Invited Keynote/Presentation
Hair, N., & Clark, M. (2004). Demonstrating the Value of Interdisciplinary Research in Relationship Marketing: A Study of Relational Activity Across and Within Electronic Communities. ESRC Second Seminar on Relationship Marketing.
Hair, N., (2004). Exploring the conceptions of interpersonal consumer-to-consumer relationships across and in electronic communities. Advanced Institute of Management Meeting, Cranfield School of Management, Cranfield University.
2003 Submissions
Published Conference Proceedings
Hair, N., & Clark, M. (2003). Reviewing the suitability of core Relationship Marketing constructs in computer-mediated environments: A virtual ethnography research agenda. Academy of Marketing Science Annual Conference, Washington DC, United States.
Hair, N., & Clark, M. (2003). Digital Exploration of Virtual Relationships: A Netnographic Research Agenda. 32nd European Marketing Academy Conference, Glasgow, UK.
Hair, N., & Clark, M. (2003). An enhanced Virtual Ethnography: the Role of Critical Theory. 3rd International Critical Management Studies Conference, Lancaster, United Kingdom.
Hair, N., & Clark, M. (2003). Go Native. The Merits of Ethnographic Exploration of Customer Relationships in Digital Environments. 7th Research Conference in Relationship Marketing and Customer Relationship Management, Berlin, Germany.
Hair, N., & Clark, M. (2003). The Ethical Dilemmas Posed by Research into Consumer Relationships in Electronic Communities. Academy of Marketing Conference, Aston, United Kingdom.
Hair, N., & Clark, M. (2003). Ideographic methods and the exploration of Relational Exchange in Electronic Communities. British Academy of Management Conference, Harrogate, United Kingdom.
Hair, N., & Clark, M. (2003). Tools of the Virtual Ethnographer: Participant Observation, Depth Interview, Concept Elicitation, and Delphi techniques in Electronic Community Research,. International Symposium on Research Methods. 2003 International Colloquium on Research Methods..
2002 Submissions
Published Conference Proceedings
Hair, N., & Clark, M. (2002). Understanding Relationships built through computer-mediated communication: a case for Virtual Ethnography. British Academy of Management Conference, London, United Kingdom.
Hair, N., & Clark, M. (2002). Rethinking the theories of online customer relationship management: the importance of computer mediated communication.. British Academy of Management Conference, London, United Kingdom..
Hair, N., & Clark, M. (2002). Putting the R back into CRM: A review of the suitability of core Relationship Marketing principles in computer-mediated environments. 10th International Colloquium in Relationship Marketing, Kaiserslautern, Germany.
Hair, N., & Clark, M. (2002). Rethinking the theories of online Customer Relationship Management: the importance of computer-mediated communications. AMA Frontiers in Services Conference, Maasticht, The Netherlands.
Invited Keynote/Presentation
Hair, N., & Clark, M. (2002). An ethnographic approach: deciphering the role of computer-mediated communication in developing long-term relationships with customers. Symposium on Research Methods. ISOneWorld Conference.
2001 Submissions
Published Conference Proceedings
Hair, N., & Perotti, V. (2001). An online learning community for E-Business Students. Eighth Edineb Conference, Nice, France.
2000 Submissions
Published Conference Proceedings
Hair, N., Perotti, V., Widrick, S., & Source, P. (2000). Lessons Learned from designing an E-Business curriculum. Seventh Edineb Conference, California, United States.
Hair, N., & Perotti, V. (2000). Electronic Learning Communities in on-campus Technology Courses. Seventh Edineb Conference, California, United States.
1997 Submissions
Full Length Book
(1997). Management style in the Czech Republic. Hair, H., Das, R., Dean-Jones, R., Kokkinis, J., & Das, A.
(1997). Business Link Export Development Conference, Sheffield Business School, Sheffield, United Kingdom. Hair, N.,
Book Chapter
(1997). Management style in the Czech Republic: limitations for the classical Anglo Saxon approach. Management style in the Czech Republic. 319-328. Hair, H., Das, R., Dean-Jones, R., Kokkinis, J., & Das, A.
(1997). Examining export characteristics of firms at different stages of internationalisation. Business Link Export Development Conference, Sheffield Business School, Sheffield, United Kingdom. Hair, N.,
Published Conference Proceedings
Hair, N., Griffiths, M., & Kawalec, J. (1997). Strategic information systems planning: toward the derivation of method for evaluating business utilization of the Internet. 10th International Electronic Commerce Conference.