Neil Hair

Neil Hair

Associate Professor

2010 Submissions

Formal Presentation

Hair, N., and C. Adams. “Marketing Professionals’ Perceptions of Personally Branded Websites.” AMA Summer Marketing Educators’ Conference, Boston Marriott Copley. Boston, MA. Aug. 2010. Presentation." 

Hair, N., B. Yenicioglu, and M. Clark. “Relationship Marketing in Social Media: A Study of Antecedents, Features and Consequences.” International Colloquium in Relationship Marketing. England. September 2010. Presentation.

Published Article

Rose, S., N. Hair, and M. Clark. “Online Customer Experience: A Review of the Business-to-Consumer Online Purchase Context.” International Journal of Management Reviews, (2010): n.p. Web. «

Hair, N., M. Clark, and M. Shapiro. “Towards a Classification System of Relational Activity in Consumer Electronic Communities: The Moderators’ Tale.” Journal of Relationship Marketing, 9.1 (2010): 54-65. Print. «