Rajendran Murthy

Associate Professor

Saunders College of Business

Department of MIS, Marketing and Digital Business

2020 Submissions

Journal Paper

Murthy, R., (2020). Multiscreening and Concurrent Media Usage: The Case of Recall and Recognition. Journal of Advertising Research. . .

Published Conference Proceedings

Ettlie, J., Murthy, R., & Gianiodis, P. (2020). Open Ambidexterity: Comparing Three Industries for M&A and Crowdsourcing Strategies. World Open Innovation Conference.

Invited Article/Publication

Murthy, R., (2020). Multiscreening and Concurrent Media Usage: The Case of Recall and Recognition. Journal of Advertising Research. . .

2019 Submissions

Journal Paper

Kesgin, Muhammet and Rajendran S Murthy. "Consumer engagement: the role of social currency in online reviews." Service Industries Journal 39. 7-8 (2019): 609-636. Web. £

Kesgin, Muhammet, Rajendran S Murthy, and Linden W Pohland. "Residents as destination advocates: the role of attraction familiarity on destination image." Journal of Hospitality and Tourism Insights 2. 1 (2019): 55-74. Web. £

Kesgin, M., Murthy, R., & Pohland, L. (2019). Residents as destination advocates: the role of attraction familiarity on destination image. Journal of Hospitality and Tourism Insights. 2. 55-74.

Kesgin, M., & Murthy, R. (2019). Consumer engagement: the role of social currency in online reviews. Service Industries Journal. 39. 609-636.

Published Conference Proceedings

Murthy, R., (2019). Certified Benefit Corporations: A Survival Analysis of Hybridity. Society for Marketing Advances.

Murthy, R., & Kesgin, M. (2019). An Affordances Approach to Social Media Engagement. International Hospitality Information Technology Association(iHITA) Annual Conference 2019.

Murthy, Rajendran S and Muhammet Kesgin. "An Affordances Approach to Social Media Engagement." Proceedings of the International Hospitality Information Technology Association (iHITA) Annual Conference 2019. Ed. Thomas Schrier and John Farrish. NA, NA: n.p., 2019. Print. £

Invited Article/Publication

Kesgin, M., Murthy, R., & Pohland, L. (2019). Residents as destination advocates: the role of attraction familiarity on destination image. Journal of Hospitality and Tourism Insights. 2. 55-74.

Kesgin, M., & Murthy, R. (2019). Consumer engagement: the role of social currency in online reviews. Service Industries Journal. 39. 609-636.

2018 Submissions

Published Conference Proceedings

Ettlie, J., Murthy, R., & Gianiodis, P. (2018). Open Ambidexterity: M&A versus Crowdsourcing Strategies. World Open Innovation Conference.

Murthy, R., (2018). Online consumer engagement: The role of social currency in reviews. Society for Marketing Advances.

2017 Submissions

Published Conference Proceedings

Gianiodis, Peter, Rajendran S. Murthy, and John Ettlie. "Mergers & Acquisitions, R&D and Crowd Sourcing: Substitution or Complements?" Proceedings of the World Open Innovation Conference. San Francisco, CA: n.p., Web. £

Murthy, R., Hodis, M., & Sashittal, H. (2017). Indulgence on Facebook: The Case of Narcissism and Voyeurism. Society for Marketing Advances.

Murthy, R., Hodis, M., & Sashittal, H. (2017). Mediated Voyuerism and Narcissistic Indulgence on Facebook. Marketing Management Association Spring Conference.

Gianiodis, P., Murthy, R., & Ettlie, J. (2017). Mergers & Acquisitions, R&D and Crowd Sourcing: Substitution or Complements?. World Open Innovation Conference.

Murthy, R., Ettlie, J., & Gianiodis, P. (2017). Acquiring Open Innovation. 25TH IPDMC: INNOVATION AND PRODUCT DEVELOPMENT MANAGEMENT CONFERENCE.

Murthy, Rajendran S., John Ettlie, and Peter Gianiodis. "Acquiring Open Innovation." Proceedings of the 25th IPDMC: Innovation & Product Development Conference. Porto, Portugal: n.p., Print. £

Murthy, Rajendran S., Monica A. Hodis, and Hemant C. Sashittal. "Mediated Voyuerism and Narcissistic Indulgence on Facebook." Proceedings of the Marketing Management Association Spring Conference. Grand Rapids, MI: n.p., Web. £

Murthy, Rajendran S., Monica A. Hodis, and Hemant C. Sashittal. "Indulgence on Facebook: The Case of Narcissism and Voyeurism." Proceedings of the Society for Marketing Advances. Louisville, KY: n.p., Web. £

2016 Submissions

Published Conference Proceedings

Murthy, Rajendran S, et al. "Second Screens: The Case of Distraction vs Enhanced Engagement." Proceedings of the Society for Marketing Advances. Ed. Jie G Fowler and Jeri Weiser. San Antonio, Texas: Society for Marketing Advances, 2016. Print. «

Hodis, Monica A, Rajendran S Murthy, and Hemant Sashittal. "Communicating with Your Local Audience on Facebook: A Two-Step Local Engagement Model." Proceedings of the Global Research Symposium on Marketing and Entrepreneurship. Ed. Fabian Eggers and Gerald E Hills. San Diego, CA: Global Research Symposium on Marketing and Entrepreneurship, 2016. Web. «

Hodis, M., Sriramachandramurthy, R., & Sashittal, H. (2016). It's All About Me! A Two-Step Model to Consumer Brand Engagement on Facebook. American Marketing Association Summer Conference.

Hodis, M., Sriramachandramurthy, R., & Sashittal, H. (2016). Communicating with Your Local Audience on Facebook: A Two-Step Local Engagement Model. 2016 Global Research Symposium on Marketing and Entrepreneurship.

Sriramachandramurthy, R., Hodis, M., Gentilucci, M., & Long, D. (2016). Second Screens: The Case of Distraction vs Enhanced Engagement. Society for Marketing Advances.

Hodis, Monica A, Rajendran S Murthy, and Hemant C Sashittal. "It's All About Me! A Two-Step Model to Consumer Brand Engagement on Facebook." Proceedings of the American Marketing Association Summer Educators Conference. Ed. Neil Morgan and Bernard Jaworski. Chicago, IL: American Marketing Association, 2016. Print. «

2015 Submissions

Journal Paper

Hodis, M., Sriramachandramurthy, R., & Sashittal, H. (2015). Interact with Me: A Four Segment Facebook Engagement Framework for Marketers. Journal of Marketing Management. . .

Stromeyer, W., Miller, J., Sriramachandramurthy, R., & DeMartino, R. (2015). The Prowess and Pitfalls of Bayesian Structural Equation Modeling: Important Considerations for Management Research. Journal of Management. . .

DeMartino, R., Sriramachandramurthy, R., Miller, J., & Angelis, J. (2015). Looking Inside the Black Box of Growth Efforts in Declining Small Firms: The Role of Growth Factors, Planning and Implementation. Advances in Entrepreneurship, Firm Emergence and Growth. . .

Sashittal, Hemant C., Monica A. Hodis, and Rajendran Sriramachandramurthy. "Entifying Your Brand Among Twitter-using Millenials." Business Horizons. (2015): N/A. Web. £

DeMartino, Richard, et al. "Looking Inside the Black Box of Growth Efforts in Declining Small Firms: The Role of Growth Factors, Planning and Implementation." Advances in Entrepreneurship, Firm Emergence and Growth. (2015): N/A. Print. £

Sashittal, Hemant C., Monica A. Hodis, and Rajendran Sriramachandramurthy. "Case Version: Entifying Your Brand Among Twitter-using Millenials." Harvard Business Review. (2015): N/A. Web. £

Sashittal, H., Hodis, M., & Sriramachandramurthy, R. (2015). Case Version: Entifying your brand among Twitter-using millenials. Harvard Business Review. . .

Sashittal, H., Hodis, M., & Sriramachandramurthy, R. (2015). Entifying Your Brand Among Twitter-using Millenials. Business Horizons. . .

Invited Article/Publication

Sashittal, H., Hodis, M., & Sriramachandramurthy, R. (2015). Case Version: Entifying your brand among Twitter-using millenials. Harvard Business Review. . .

Sashittal, H., Hodis, M., & Sriramachandramurthy, R. (2015). Entifying Your Brand Among Twitter-using Millenials. Business Horizons. . .

Hodis, M., Sriramachandramurthy, R., & Sashittal, H. (2015). Interact with Me: A Four Segment Facebook Engagement Framework for Marketers. Journal of Marketing Management. . .

2014 Submissions

Journal Paper

Sashittal, H., Hodis, M., & Sriramachandramurthy, R. (2014). Is Your Brand a Living Entity?. Sloan Management Review. 55. 95-96.

Sashittal, Hemant C., Monica A. Hodis, and Rajendran Sriramachandramurthy. "Is Your Brand a Living Entity?" Sloan Management Review 55. 3 (2014): 95-96. Web. £

Stromeyer, William, et al. "The Prowess and Pitfalls of Bayesian Structural Equation Modeling: Important Considerations for Management Research." Journal of Management. (2014): 1-30. Web. £

Invited Article/Publication

Sashittal, H., Hodis, M., & Sriramachandramurthy, R. (2014). Is Your Brand a Living Entity?. Sloan Management Review. 55. 95-96.

2013 Submissions

Journal Paper

Liao, A., Hull, C., & Sriramachandramurthy, R. (2013). The Six Facets Model of Technology Management: A Study in the Digital Business Industry. International Journal of Innovation and Technology Management. 10. 24.

Sriramachandramurthy, Rajendran and Hemant C. Sashittal. "Building Your Brand Among Millennials: Harnessing the Power of Twitter." MIT Sloan Management Review 1. 33.0 (2013) Web. £

Sriramachandramurthy, Rajendran, Annie Liwen, and Clyde Hull. "The Six Facets Model of Technology Management: A Study in the Digital Business Industry." International Journal of Innovation and Technology Management (B-) 10. 4 (2013): 24. Web. £

Sriramachandramurthy, Rajendran, Hemant C. Sashittal, and Monica A. Hodis. "Case Version: Targeting College Students on Facebook? How to Stop Wasting Your Money." Harvard Business Review (A). (2013) Web. £

Sriramachandramurthy, Rajendran, Hemant C. Sashittal, and Monica A. Hodis. "Targeting College Students on Facebook? How to Stop Wasting Your Money." Business Horizons (B+) 55. July (2013): 495-507. Web. £

Invited Article/Publication

2012 Submissions

Journal Paper

Sashittal, H., Sriramachandramurthy, R., & Hodis, M. (2012). Case Version: Targeting college students on Facebook? How to stop wasting your money. Harvard Business Review. . .

Sashittal, H., Sriramachandramurthy, R., & Hodis, M. (2012). Targeting college students on Facebook? How to stop wasting your money. Business Horizons. 55. 495-507.

Sriramachandramurthy, Rajendran, Monica A. Hodis, and Hemant C. Sashittal. "Targeting college students on Facebook? How to stop wasting your money." Business Horizons 55. 5 (2012): 495-507. Print. « £

Sriramachandramurthy, Rajendran, Hemant C. Sashittal, and Monica A. Hodis. "Case Version: Targeting college students on Facebook? How to stop wasting your money." Harvard Business Review Case BH493. PDF-ENG (2012): 13p. Web. ∆

Murthy, Rajendran S, Annie Liao, and Clyde Hull. "The Six Facets Model of Technology Management: A Study in the Digital Business Industry." International Journal of Innovation and Technology Management (B-). (2012) Print. £

Sashittal, Hemant C, Rajendran S Murthy, and Monica Hodis. "Targeting College Students on Facebook? How to Stop Wasting Your Money." Business Horizons (B+). (2012) Print. £

Published Conference Proceedings

Sriramachandramurthy, Rajendran and John N. Angelis. "Are Innovative Companies also More Interactive? Evidence from Company Websites." Proceedings of the INFORMS. Ed. Sinan Erzurumlu. Phoeniz, AZ: INFORMS, 2012. Web. « £

Angelis, J., & Sriramachandramurthy, R. (2012). Are Innovative Companies also More Interactive? Evidence from Company Websites. INFORMS.

Invited Article/Publication

Sashittal, H., Sriramachandramurthy, R., & Hodis, M. (2012). Case Version: Targeting college students on Facebook? How to stop wasting your money. Harvard Business Review. . .

Sashittal, H., Sriramachandramurthy, R., & Hodis, M. (2012). Targeting college students on Facebook? How to stop wasting your money. Business Horizons. 55. 495-507.

2011 Submissions

Published Conference Proceedings

Sriramachandramurthy, R., Hodis, M., & Sashittal, H. (2011). Life on Facebook: An Exploratory Study of the Consumers Relationship with Facebook and the Challenges it Poses for Marketers. 19th International Colloquium in Relationship Marketing.

Miller, J., Angelis, J., Sriramachandramurthy, R., & DeMartino, R. (2011). The Effect of Resources, Entrepreneurship, and Strategic Intent on Small Business Growth Processes. The Production and Operations Management Society.

Miller, J., Angelis, J., Sriramachandramurthy, R., & DeMartino, R. (2011). Of Breeds, Tricks and Age: the Case of Small Business Growth and Market Choice Strategy. Academy of Marketing Science.

Liao, A., Sriramachandramurthy, R., & Hull, C. (2011). The Six Facets Model of Technology Management: A Study in the Digital Business Industry. Asia Pacific Business Innovation and Technology Management Society.

Angelis, J., Sriramachandramurthy, R., Miller, J., & DeMartino, R. (2011). Intentionality to Reality: A Study of How Small Businesses Begin Their Road to Growth. United States Association for Small Business and Entrepreneurship.

2010 Submissions

Published Conference Proceedings

Angelis, J., DeMartino, R., Miller, J., & Sriramachandramurthy, R. (2010). Intentionality of Growth: How Strategic Intent Affects Growth Tactics. INFORMS.

Sriramachandramurthy, R., & Hodis, M. (2010). Why is Apple Cool? An Examination of Brand Coolness and its Marketing Consequences. American Marketing Association Summer Conference.

Hodis, M., & Sriramachandramurthy, R. (2010). Seeing is Believing: Video Reviews as a Substitute for Haptic Product Information. American Marketing Association Summer Conference.

Angelis, J., Sriramachandramurthy, R., Miller, J., & DeMartino, R. (2010). See How They Grow: Studying Small Venture Growth Through a Qualitative Lens. The Ewing Marion Kauffman Foundation.

2009 Submissions

Journal Paper

Sriramachandra Murthy, R., Balasubramanian, S., & Hodis, M. (2009). Spyware and Adware: How Do Internet Users Defend Themselves?. American Journal of Business. 24. 41-52.

Invited Article/Publication

Sriramachandra Murthy, R., Balasubramanian, S., & Hodis, M. (2009). Spyware and Adware: How Do Internet Users Defend Themselves?. American Journal of Business. 24. 41-52.

2008 Submissions

Published Conference Proceedings

Sriramachandramurthy, R., Balasubramanian, S., Bruner II, G., & Kumar, A. (2008). An Exploration into Consumer Attitudes towards Location Based Advertising. Society for Marketing Advances.

Hodis, M., Balasubramanian, S., & Sriramachandramurthy, R. (2008). From Advertising as Information to Advertising as Entertainment: The Impact of Music on the Effectiveness of Current Advertising. Marketing Management Association.

Sriramachandramurthy, R., Balasubramanian, S., & Hodis, M. (2008). Spyware and Adware: How Do Internet Users Defend Themselves - Best Paper Award. Marketing Management Association.

Sriramachandramurthy, R., Hodis, M., & Balasubramanian, S. (2008). Is Proprietary Software Under Threat? An Investigation Into the Adoption of Open Source Software and User Characteristics. INFORMS: Marketing Science Institute.

Hodis, M., Balasubramanian, S., & Sriramachandramurthy, R. (2008). Can Consumers Feel Vicariously? A Comparison Between Haptic Information and Online Video Reviews. INFORMS: Marketing Science Institute.