Scholarly Works
Rajendran Murthy
Associate Professor2017 Submissions
Published Conference Proceedings
Gianiodis, Peter, Rajendran S. Murthy, and John Ettlie. "Mergers & Acquisitions, R&D and Crowd Sourcing: Substitution or Complements?" Proceedings of the World Open Innovation Conference. San Francisco, CA: n.p., Web. £
Murthy, Rajendran S., John Ettlie, and Peter Gianiodis. "Acquiring Open Innovation." Proceedings of the 25th IPDMC: Innovation & Product Development Conference. Porto, Portugal: n.p., Print. £
Murthy, Rajendran S., Monica A. Hodis, and Hemant C. Sashittal. "Mediated Voyuerism and Narcissistic Indulgence on Facebook." Proceedings of the Marketing Management Association Spring Conference. Grand Rapids, MI: n.p., Web. £
Murthy, Rajendran S., Monica A. Hodis, and Hemant C. Sashittal. "Indulgence on Facebook: The Case of Narcissism and Voyeurism." Proceedings of the Society for Marketing Advances. Louisville, KY: n.p., Web. £
2016 Submissions
Published Conference Proceedings
Murthy, Rajendran S, et al. "Second Screens: The Case of Distraction vs Enhanced Engagement." Proceedings of the Society for Marketing Advances. Ed. Jie G Fowler and Jeri Weiser. San Antonio, Texas: Society for Marketing Advances, 2016. Print. «
Hodis, Monica A, Rajendran S Murthy, and Hemant Sashittal. "Communicating with Your Local Audience on Facebook: A Two-Step Local Engagement Model." Proceedings of the Global Research Symposium on Marketing and Entrepreneurship. Ed. Fabian Eggers and Gerald E Hills. San Diego, CA: Global Research Symposium on Marketing and Entrepreneurship, 2016. Web. «
Hodis, Monica A, Rajendran S Murthy, and Hemant C Sashittal. "It's All About Me! A Two-Step Model to Consumer Brand Engagement on Facebook." Proceedings of the American Marketing Association Summer Educators Conference. Ed. Neil Morgan and Bernard Jaworski. Chicago, IL: American Marketing Association, 2016. Print. «
2015 Submissions
Journal Paper
Sashittal, Hemant C., Monica A. Hodis, and Rajendran Sriramachandramurthy. "Entifying Your Brand Among Twitter-using Millenials." Business Horizons. (2015): N/A. Web. £
DeMartino, Richard, et al. "Looking Inside the Black Box of Growth Efforts in Declining Small Firms: The Role of Growth Factors, Planning and Implementation." Advances in Entrepreneurship, Firm Emergence and Growth. (2015): N/A. Print. £
Sashittal, Hemant C., Monica A. Hodis, and Rajendran Sriramachandramurthy. "Case Version: Entifying Your Brand Among Twitter-using Millenials." Harvard Business Review. (2015): N/A. Web. £
2014 Submissions
Journal Paper
Sashittal, Hemant C., Monica A. Hodis, and Rajendran Sriramachandramurthy. "Is Your Brand a Living Entity?" Sloan Management Review 55. 3 (2014): 95-96. Web. £
Stromeyer, William, et al. "The Prowess and Pitfalls of Bayesian Structural Equation Modeling: Important Considerations for Management Research." Journal of Management. (2014): 1-30. Web. £
2013 Submissions
Journal Paper
Sriramachandramurthy, Rajendran and Hemant C. Sashittal. "Building Your Brand Among Millennials: Harnessing the Power of Twitter." MIT Sloan Management Review 1. 33.0 (2013) Web. £
Sriramachandramurthy, Rajendran, Annie Liwen, and Clyde Hull. "The Six Facets Model of Technology Management: A Study in the Digital Business Industry." International Journal of Innovation and Technology Management (B-) 10. 4 (2013): 24. Web. £
Sriramachandramurthy, Rajendran, Hemant C. Sashittal, and Monica A. Hodis. "Case Version: Targeting College Students on Facebook? How to Stop Wasting Your Money." Harvard Business Review (A). (2013) Web. £
Sriramachandramurthy, Rajendran, Hemant C. Sashittal, and Monica A. Hodis. "Targeting College Students on Facebook? How to Stop Wasting Your Money." Business Horizons (B+) 55. July (2013): 495-507. Web. £
2012 Submissions
Journal Paper
Sriramachandramurthy, Rajendran, Monica A. Hodis, and Hemant C. Sashittal. "Targeting college students on Facebook? How to stop wasting your money." Business Horizons 55. 5 (2012): 495-507. Print. « £
Sriramachandramurthy, Rajendran, Hemant C. Sashittal, and Monica A. Hodis. "Case Version: Targeting college students on Facebook? How to stop wasting your money." Harvard Business Review Case BH493. PDF-ENG (2012): 13p. Web. ∆
Murthy, Rajendran S, Annie Liao, and Clyde Hull. "The Six Facets Model of Technology Management: A Study in the Digital Business Industry." International Journal of Innovation and Technology Management (B-). (2012) Print. £
Sashittal, Hemant C, Rajendran S Murthy, and Monica Hodis. "Targeting College Students on Facebook? How to Stop Wasting Your Money." Business Horizons (B+). (2012) Print. £
Published Conference Proceedings
Sriramachandramurthy, Rajendran and John N. Angelis. "Are Innovative Companies also More Interactive? Evidence from Company Websites." Proceedings of the INFORMS. Ed. Sinan Erzurumlu. Phoeniz, AZ: INFORMS, 2012. Web. « £
