Sorim Chung

Sorim Chung

Assistant Professor
Saunders College of Business
Department of MIS, Marketing and Digital Business

2020 Submissions

Journal Paper

Chung, S., & Karampela, M. (2020). Larger Screen, Inaccurate Perceptions: Investigating Visual Framing Effects on Online Shoppers' Product-Size Estimation. Advances in Consumer Research. . .

Published Conference Proceedings

Chung, S., & Gupta, M. (2020). Does the Pandemic Influence the Country of Origin Effect? Higher Purchase Intentions toward Face Masks from Developing Countries. American Marketing Association (AMA).

Chung, S., (2020). Social Media Use: How to Enhance the Human Connection Online. Transformative Consumer Research (TCR).

Chung, S., & Gupta, M. (2020). Does the Pandemic Influence the Country of Origin Effect? Higher Purchase Intentions toward Face Masks from Developing Countries. Society for Consumer Psychology (SCP).

Chung, S., & Gupta, M. (2020). Does the Pandemic Influence the Country of Origin Effect? Higher Purchase Intentions toward Face Masks from Developing Countries. American Marketing Association (AMA).

Chung, S., & Karampela, M. (2020). Larger Screen, Inaccurate Perceptions: Investigating Visual Framing Effects on Online Shoppers' Product-Size Estimation. Association for Consumer Research (ACR).

Chung, S., & Hair, N. (2020). Negative Effects of Using Mobile Devices on Non-Profit Fundraising Outcomes. ICAMA.

Invited Keynote/Presentation

Chung, S., & Gupta, M. (2020). Does the Pandemic Influence the Country of Origin Effect? Higher Purchase Intentions toward Face Masks from Developing Countries. Society for Consumer Psychology (SCP).

Chung, S., & Gupta, M. (2020). Does the Pandemic Influence the Country of Origin Effect? Higher Purchase Intentions toward Face Masks from Developing Countries. American Marketing Association (AMA).

Chung, S., & Karampela, M. (2020). Larger Screen, Inaccurate Perceptions: Investigating Visual Framing Effects on Online Shoppers' Product-Size Estimation. Association for Consumer Research (ACR).

Chung, S., & Hair, N. (2020). Negative Effects of Using Mobile Devices on Non-Profit Fundraising Outcomes. ICAMA.

Chung, S., (2020). Social Media Use: How to Enhance the Human Connection Online. Transformative Consumer Research (TCR).

Invited Article/Publication

Chung, S., & Karampela, M. (2020). Larger Screen, Inaccurate Perceptions: Investigating Visual Framing Effects on Online Shoppers' Product-Size Estimation. Advances in Consumer Research. . .

2018 Submissions

Journal Paper

Chung, S., Kramer, T., & Wong, E. (2018). Do Touch Interface Users Feel More Engaged? The Impact of Input Device Type on Online Shoppers' Engagement, Affect, and Purchase Decisions. Psychology and Marketing. . .

Published Conference Proceedings

Chung, S., Zhu, Y., & Peck, J. (2018). Horizontal or Vertical? How Browsing Direction Affects Online Shoppers. Society for Consumer Psychology (SCP).

Invited Keynote/Presentation

Chung, S., Zhu, Y., & Peck, J. (2018). Horizontal or Vertical? How Browsing Direction Affects Online Shoppers. Society for Consumer Psychology (SCP).

Invited Article/Publication

Chung, S., Kramer, T., & Wong, E. (2018). Do Touch Interface Users Feel More Engaged? The Impact of Input Device Type on Online Shoppers' Engagement, Affect, and Purchase Decisions. Psychology and Marketing. . .

2017 Submissions

Published Conference Proceedings

Chung, S., Cho, C., & Chakravarti, A. (2017). It Feels Softer Than It Looked Online: Contrast-Priming Effects of Touch-Screen Users in Multi-Channel Shopping. Society for Consumer Psychology (SCP).

Invited Keynote/Presentation

Chung, S., (2017). Perception. 20/20 Research in Focus.

Chung, S., Cho, C., & Chakravarti, A. (2017). It Feels Softer than How It Showed Online: Contrast Effects of Touch Screen Users. Society for Consumer Psychology (SCP).

Chung, S., (2017). Executive briefing: Multi-channel shopping & webrooming. US Army NETCOM Command Strategy Group (CSG) forum.

2016 Submissions

Journal Paper

Chung, S., Chakravarti, A., & Zwick, R. (2016). It Feels Softer Than It Looked: Contrast-Priming Effects of Touch Screen Users in Multi-Channel Shopping. Advances in Consumer Research. . .

Published Conference Proceedings

Chung, S., Chakravarti, A., & Zwick, R. (2016). It Feels Softer Than It Looked: Contrast-Priming Effects of Touch Screen Users in Multi-Channel Shopping. Association for Consumer Research (ACR).

Invited Keynote/Presentation

Chung, S., Chakravarti, A., & Zwick, R. (2016). It Feels Softer than How It Showed Online: Contrast Effects of Touch Screen Users. Association for Consumer Research Annual Conference.

Invited Article/Publication

Chung, S., Chakravarti, A., & Zwick, R. (2016). It Feels Softer Than It Looked: Contrast-Priming Effects of Touch Screen Users in Multi-Channel Shopping. Advances in Consumer Research. . .

2015 Submissions

Journal Paper

Chung, S., (2015). Do Touch Screen Users Feel More Engaged? The Impact of Touch Interfaces on Online Shopping. Advances in Consumer Research. . .

Published Conference Proceedings

Chung, S., (2015). Do Touch Screen Users Feel More Engaged? The Impact of Touch Interfaces on Online Shopping. Society for Consumer Psychology (SCP).

Chung, S., (2015). Do Touch Screen Users Feel More Engaged? The Impact of Touch Interfaces on Online Shopping. Asia Pacific Association for Consumer Research.

Chung, S., (2015). Do Touch-Screen Users Feel More Engaged? The Impact of Touch Interfaces on Online Shopping. Association for Consumer Research (ACR).

Chung, S., (2015). It Feels Softer than How It Showed Online. Contrast Effects of Touch Screen Users. American Marketing Association (AMA).

Invited Keynote/Presentation

Chung, S., (2015). Dissertation Review: Do Touch Screen Users Feel More Engaged? The Impact of Touch Interfaces on Online Shopping. EMAC Doctoral Colloquium.

Chung, S., (2015). Do Touch Screen Users Feel More Engaged? the Impact of Touch Interfaces on Online Shopping. Association for Consumer Research Annual Conference.

Chung, S., (2015). Do Touch Screen Users Feel More Engaged? the Impact of Touch Interfaces on Online Shopping. Asia Pacific Association for Consumer Research (AP ACR).

Chung, S., (2015). Do Touch Screen Users Feel More Engaged? The Impact of Touch Interfaces on Online Shopping. American Marketing Association (AMA).

Chung, S., (2015). Do Touch Screen Users Feel More Engaged? The Impact of Touch Interfaces on Online Shopping. Society for Consumer Psychology (SCP).

Chung, S., (2015). It Feels Softer than How It Showed Online. Contrast Effects of Touch Screen Users. American Marketing Association (AMA).

Invited Article/Publication

Chung, S., (2015). Do Touch Screen Users Feel More Engaged? The Impact of Touch Interfaces on Online Shopping. Advances in Consumer Research. . .