WHEC-TV showcases ROC the Pitch, a competition by RIT’s Center for Urban Entrepreneurship that gives local business owners the chance to pitch their business for a shot at winning $20,000.

Finger Lakes Times speaks to Ebony Miller, director of RIT's Center for Urban Entrepreneurship, about how ROC the Pitch helps entrepreneurs across the Finger Lakes build sustainable businesses.

Fox Rochester speaks to Ebony Miller, director of RIT’s Center for Urban Entrepreneurship, about the contest.