Context: The cell phone is an integral extension of human communication. For many, there is a habitual reliance on this technology that has transformed it into an indispensable item.
Problem: Cell phone usage creates detachment from a group. Face to face communication is often interrupted because of the cell phone, diminishing the personal experience.
Solution: The Receiver invites cell phones to be temporarily collected in a communal location; creating a physical, visual, and auditory barrier. Freeing oneself from the responsibilities and burdens of the cell phone encourages a return to physical communication.
Brand Strategy: The reference to Dreyfuss’ iconic telephone form will dictate the intent of the piece while also establishing a connection to the past. There is general encouragement to reuse and repurpose.