Hangar with Light Source
Context: In the closet, clothes hangers are strictly utilitarian objects. They are understated and often overlooked. The hangers environment is dark and unwelcoming, despite the fact that we must use it everyday.
Problem: With traditional hangers, the emphasis is on functionality and visual appeal is neglected.
Solution: Construct a clothes hanger that integrtes a light source into the closet, providing a more aesthetic space.
Brand Strategy: Glass is a highly recyclable material. When the clothes hanger's life cycel is over, it can easily be repurposed rather than ending up in a landfill. By elevating the coat hanger to a designer status, people are less likely to be wasteful.