James Paulius

Set of wooden blocks in the shape of buildings stacked to form constructions. Some blocks have natural wood finishing and others are painted in different colors.

Set of wooden blocks in the shape of buildings stacked to form different constructions. Some blocks have natural wood finishing and others are painted in different colors.

Hand stacking blocks together to compose new constructions.

Image of a full set on a table, creating a city composition. There's a light on the left side illuminating the blocks.

Blockitecture

Context: Blockitecture is a toy that allows users to enhance their understanding of physical laws by using their creative and imaginative processes.

Problem: To create a universal toy primarily fabricated from wood.

Solution: Hexagonal blocks nest together in various formations, allowing them to counterbalance each other and create unique cantilevers found in modern and contemporary architecture.

Brand Strategy: Using simple geometry and clean aesthetics, Blockitecture is a toy that can be used by people of all ages and passed down through the generations.