E.L. Light Bulb
Context: A decorative interpretation of incandescent light bulb design, featuring an efficient, low cost light source (i.e. electro-luminescent wire).
Problem: Lighting design is mostly driven by necessity and efficiency. The consumer lacks a hand crafted, individual alternative to the C.F.L. and incandescent design that inundates the market.
Solution: Creating a light bulb from recycled glass allows for the green production of alternative lighting designs that will be affordable and easily accessible for the consumer. The E.L. Bulb provides not only a new stylistic approach to a light bulb, but is easy to install and open to variation throughout the manufacturing process.
Brand Strategy: The use of recycled glass serves as a sustainable branding in and of itself