The Superlow: A Furnishing
Context: The moments of daily life occupy a continuum of formality, often breaching work and leisure paradigms. Without combining the two, drudgery and decadence emerge.
Problem: Create a seating opportunity that is a platform for potential, with the largest possible set of affordances and fewest possible instructional semantics.
Solution: Two chairs organized into a bench with an occasional table.
Brand Strategy: The Wilsonart sample chip icon is shown flush laminated in a subtle reveal. This placement puts the mark in a position where, like the design of the object, discovery is intuitive.