The Float Fan
Context: Ceiling fans are commonplace both in and out of the domestic setting, but occupy a gray area between being inconspicuous and obtrusive. They neither fade into the ceiling nor provide a meaningful aesthetic addition to a room.
Problem: The large size, rotational movement, and projected shadows that are inherent in the function of a ceiling fan prevent it from being unnoticed, yet are not utilized with intent.
Solution: To create a ceiling fan with an appearance that reflects its function. The transparency of glass blades capitalizes on the dynamic shadows thrown from the fan, and their form reflects their function as circulators of air.
Brand Strategy: The fan’s blades are made from slumped float glass, a material that is ubiquitous in our surroundings due to its architectural use. As a type of glass that is readily workable and tempered, any retired windowpanes or discarded cut-offs of adequate dimension could be repurposed into the blades of a Float Fan.