Richard DeMartino Headshot

Richard DeMartino

Professor

Department of Management
Saunders College of Business

Office Location
Office Mailing Address
159 Lomb Memorial Drive SIH-1670 Rochester, NY 14623

Richard DeMartino

Professor

Department of Management
Saunders College of Business

Education

BA, Roanoke College; MPA, Ph.D., University of Virginia

Bio

Richard DeMartino holds the Albert J. Simone Endowed Chair for Innovation and Entrepreneurship at Rochester Institute of Technology (RIT). He also serves as the of director the Simone Center for Innovation and Entrepreneurship, which promotes innovation and entrepreneurship education and activity throughout the RIT community.

Dr. DeMartino's research and teaching interests include Entrepreneurial Motivations, Technology Commercialization, and Small Business Growth. More recently he has conducted research on the entrepreneurial motivations of the deaf community, in conjunction with RIT's National Technical Institute for the Deaf (NTID). His articles have appeared in journals including the Journal of Business Venturing, Journal of Small Business Management, and the Journal of Product and Innovation Management. Dr. DeMartino has received external funding from the Kauffman Foundation, US Department of Commerce, National Science Foundation, National Collegiate Inventors and Innovators Alliance, and NY Empire State Development.

His administrative responsibilities include promotion of the RIT Innovation and Entrepreneurship eco-system. In this capacity, he works to develop diverse and inclusive experiential and multidisciplinary innovation and entrepreneurship activities. In this role, he promotes and facilitates innovation and entrepreneurship activities throughout the RIT Community. His innovations include collaborative efforts founding and administering the Saunders College of Business SummerStart Program, the Technology Commercialization Clinic, the Small Business Strategic Growth Program, and the Digital Entrepreneurship Program.

Prior to his doctoral studies, Dr. DeMartino worked in industry as a foreign currency, bond, and risk trader. He continues to do consulting in entrepreneurship program development, economic development and technology-related new business ventures. Dr. DeMartino has taught at the McIntire School of Commerce, University of Virginia, and at Virginia Commonwealth University.

For Saunders Summer Start Program needs, or to schedule a meeting/appointment with Dr. DeMartino, please contact Dana Pelliccia (dpelliccia@saunders.rit.edu or (585) 475-2176.

For all other needs, please contact Holly Yates (hyates@saunders.rit.edu or (585) 475-6042).


Areas of Expertise

Select Scholarship

Articles
DeMartino, R., Murthy, R., Miller, J., & Angelis, J. (2015). Looking Inside the Black Box of Growth in Declining Small Firms: The Role of Growth Factors, Planning, and Implementation. Advances in Entrepreneurship, Firm Emergence and Growth.
Stromeyer, W., Miller, J., SriramachandraMurthy, R., & DeMartino, R. (2014). The Prowess and Pitfalls Of Bayesian Structural Equation Modelling: Important Considerations For Management Research. Journal of Management.
DeMartino, R., Neck, H., Dwyer, P., & Treese, C. (2012). Radical Innovation in Medium-Sized Enterprises: An Exploratory Study of Strategic Intent and Innovation Process. International Journal of Entrepreneurship and Innovation Management.
DeMartino, R., Clarcq, J., & Palanski, M. (2011). George C. Marshall: An Enduring Model of Leadership Effectiveness. Journal of Character and Leadership Integration. 17-34.
Barbato, R., Demartino, R., & Jacques, P. (2009). The Entrepreneurial Motivations of Non-Employer Entrepreneurs. New England Journal of Entrepreneurship.
DeMartino, R., O'Connor, G., & Paulson, A. (2008). Organizational Approaches to Building a Radical Innovation Dynamic Capability. International Journal of Technology Management.
Hull, C., Hung, Y., Hair, N., Perotti, V., & DeMartino, R. (2007). Taking Advantage of Digital Opportunities: A Typology of Digital Entrepreneurship. International Journal of Networking and Virtual Organisations.
DeMartino, R., Barbato, R., & Jacques, P. (2006). Exploring the Career/Achievement and Family Orientations Difference between Entrepreneurs and Non-Entrepreneurs: The impact of sex and dependent status. Journal of Small Business Management.
DeMartino, R., & O'Connor, G. (2006). Organizing for Radical Innovation: An exploratory study of the structural aspects of RI Management Systems in Large Established Firms. Journal of Product Innovation Management.
DeMartino, R., Reid, D., & Zygliodopoulos, S. (2006). Balancing localization and globalization: exploring the impact of firm internationalization on a regional cluster. Entrepreneurship and Regional Development. 17.
DeMartino, R., Zygliodopoulos, S., & Reid, D. (2006). Cluster Reputation as a Facilitator in the Internationalization of Small and Medium Sized Enterprises. Corporate Reputation Review. 9.
DeMartino, R., Reid, D., & Zygliodopoulos, S. (2005). The Internationalization Journey of a High Tech Cluster. Thunderbird International Business Review. 47. 529-554.
DeMartino, R., (2004). JML Optical at the Crossroads: Exploring Growth and Exit Strategies of a Family Business. Journal of Entrepreneurship Education. 2.
DeMartino, R., & Barbato, R. (2003). Differences Among Women and Men MBA Entrepreneurs: Exploring Family Flexibility and Wealth Creation as Career Motivators. Journal of Business Venturing. 815-32.
DeMartino, R., & Barbato, R. (2002). An Analysis of the Motivational Factors of Intending Entrepreneurs. Journal of Small Business Strategy.
Books
(2021). Online Teaching and Learning in Higher Education during COVID-19: International Perspectives and Experiences (Routledge). Boraso, R., DeMartino, R., Harris, N., & Miller, D.
(2016). Perspectives on deafness. Diversity in deaf education,. Oxford University Press. Kelly, R., Quagliata, A., DeMartino, R., & Perotti, V.
Chapters
(2021). Could COVID-19 be a Catalyst for Disruption in Higher Education?. Online Teaching and Learning in Higher Education during COVID-19: International Perspectives and Experiences (Routledge). Boraso, R., DeMartino, R., Harris, N., & Miller, D.
(2016). 21st-century deaf workers: Going beyond. Perspectives on deafness. Diversity in deaf education,. Kelly, R., Quagliata, A., DeMartino, R., & Perotti, V.
Journals
DeMartino, R., Murthy, R., Miller, J., & Angelis, J. (2015). Looking Inside the Black Box of Growth in Declining Small Firms: The Role of Growth Factors, Planning, and Implementation. Advances in Entrepreneurship, Firm Emergence and Growth.
Stromeyer, W., Miller, J., SriramachandraMurthy, R., & DeMartino, R. (2014). The Prowess and Pitfalls Of Bayesian Structural Equation Modelling: Important Considerations For Management Research. Journal of Management.
DeMartino, R., Neck, H., Dwyer, P., & Treese, C. (2012). Radical Innovation in Medium-Sized Enterprises: An Exploratory Study of Strategic Intent and Innovation Process. International Journal of Entrepreneurship and Innovation Management.
DeMartino, R., Clarcq, J., & Palanski, M. (2011). George C. Marshall: An Enduring Model of Leadership Effectiveness. Journal of Character and Leadership Integration. 17-34.
Barbato, R., Demartino, R., & Jacques, P. (2009). The Entrepreneurial Motivations of Non-Employer Entrepreneurs. New England Journal of Entrepreneurship.
DeMartino, R., O'Connor, G., & Paulson, A. (2008). Organizational Approaches to Building a Radical Innovation Dynamic Capability. International Journal of Technology Management.
Hull, C., Hung, Y., Hair, N., Perotti, V., & DeMartino, R. (2007). Taking Advantage of Digital Opportunities: A Typology of Digital Entrepreneurship. International Journal of Networking and Virtual Organisations.
DeMartino, R., Barbato, R., & Jacques, P. (2006). Exploring the Career/Achievement and Family Orientations Difference between Entrepreneurs and Non-Entrepreneurs: The impact of sex and dependent status. Journal of Small Business Management.
DeMartino, R., & O'Connor, G. (2006). Organizing for Radical Innovation: An exploratory study of the structural aspects of RI Management Systems in Large Established Firms. Journal of Product Innovation Management.
DeMartino, R., Reid, D., & Zygliodopoulos, S. (2006). Balancing localization and globalization: exploring the impact of firm internationalization on a regional cluster. Entrepreneurship and Regional Development. 17.
DeMartino, R., Zygliodopoulos, S., & Reid, D. (2006). Cluster Reputation as a Facilitator in the Internationalization of Small and Medium Sized Enterprises. Corporate Reputation Review. 9.
DeMartino, R., Reid, D., & Zygliodopoulos, S. (2005). The Internationalization Journey of a High Tech Cluster. Thunderbird International Business Review. 47. 529-554.
DeMartino, R., (2004). JML Optical at the Crossroads: Exploring Growth and Exit Strategies of a Family Business. Journal of Entrepreneurship Education. 2.
DeMartino, R., & Barbato, R. (2003). Differences Among Women and Men MBA Entrepreneurs: Exploring Family Flexibility and Wealth Creation as Career Motivators. Journal of Business Venturing. 815-32.
DeMartino, R., & Barbato, R. (2002). An Analysis of the Motivational Factors of Intending Entrepreneurs. Journal of Small Business Strategy.
Presentations
DeMartino, R., Hoose, J., Holmes, L., & Manasier, R. (2019). Student Innovation Process. Next: The Event for Technology, Manufacturing, and BioTech.
DeMartino, R., (2016). Seeking Self-Employment int the Deaf Community: The Entrepreneurial Factors and Antecedents. Academy of Management Annual Conference.
DeMartino, R., (2016). Integrative Aspects of the NSF I-Corps&#x3b; the RIT Example. Global Consortium of Entrepreneurship Centers.
DeMartino, R., (2016). NSF: What is the Next for the Innovation Corps Program?. NSF's National Innovation Network.
DeMartino, R., Atkins, S., Barbato, R., & Perotti, V. (2011). Entrepreneurship and the Disabled: An Exploratory Study on the Deaf and Hard of Hearing Community. Babson College Entrepreneurship Research Conference, Babson College and Whitman College of Business.
DeMartino, R., Angelis, J., Miller, J., & Murthy, R. (2011). The Effect of Resources, Entrepreneurship, and Strategic Intent on Small Business Growth Processes. POMS Annual Meeting.
DeMartino, R., (2010). Overcoming Barriers to Commercializing Radical Innovation. An Evening About Innovation, ASQ, SRE, INCOSE, and PDMA.
DeMartino, R., (2009). Solidifying a Business Concept &amp&#x3b; Opportunity Assessment. SCORE Annual Meeting 2009, SCORE Rochester Chapter.
DeMartino, R., (2008). Enetrepreneurship in the Digital Domain. Getting to the Point: Ideas, Process, and Products, NCIIA Annual Conference.
DeMartino, R., (2008). Economic Development and RIT. 12th Annual Business Conference: Economic Development is Everyone's Business, Rochester Women's Network (RWN).
DeMartino, R., Jacques, P., & Palrecha, R. (2008). Running head: Revisiting Mcclelland: Distinguishing Motives. Academy of Management, Annual Meeting.
DeMartino, R., (2008). Deaf and Hard of Hearing Entrepreneurship. NTID Foundation Board Meeting.
DeMartino, R., (2008). Solidifying a Business Concept &amp&#x3b; Opportunity Assessment. SCORE, SCORE Rochester Chapter.
DeMartino, R., (2008). Organizing for Radical Innovation. ASQ/IIE, Annual Rochester Chapter, American Society for Quality and Institute of Industrial Engineers.
DeMartino, R., (2007). The Entrepreneurial Spirit and Its Impact on upstate NY. Business Development Solutions, Entrepreneurial Spirit Week, Business Develeopment Solutions, Inc..
DeMartino, R., & Perotti, V. (2007). Developing an Experiential Entrepreneurship Program in Digital Industries and New Media. NCIIA 11th Annual Meeting/Conference, March 22024 2007, National Association of Inventors & Innovators Alliance.
DeMartino, R., (2007). Organizing and Managing Radical Innovation. Vodafone Expert Symposium, Brandenburg Technical University.
DeMartino, R., Barbato, R., & Jacques, P. (2006). The Entrepreneurial Motivations of Non-employer Entrepreneurs. Academy of Management Annual Conference.
DeMartino, R., (2004). Internal Corporate Venturing as a Vehicle to Commercialize Radical Innovation: Exploring Effective Managerial Approaches. Academy of Management Annual Meeting.
Proceedings
Kelly, R., Quagliata, A., DeMartino, R., & Perotti, V. (2015). Deaf Workers: Educated and Employed, but Limited in Career Growth. International Congress on the Education of the Deaf.
DeMartino, R., (2012). Intentionality of Growth: How Strategic Intent Affects Growth Tactics. INFORMS.
Miller, J., Angelis, J., Murthy, R., & DeMartino, R. (2011). Of Breeds, Tricks and Age: the Case of Small Business Growth and Market Choice Strategy. Academy of Marketing Science.
DeMartino, R., Atkins, W., Barbator, R., & Perotti, V. (2011). Entrepreneurship in the Disability Community: An Exploratory Study on Deaf and Hard of Hearing Community (Summar. Babson College Entrepreneurship Research Conference.
Angelis, J., Sriramachandramurthy, R., Miller, J., & DeMartino, R. (2011). Intentionality to Reality: A Study of How Small Businesses Begin Their Road to Growth. United States Association for Small Business and Entrepreneurship.
Angelis, J., Murthy, R., Miller, J., & DeMartino, R. (2011). The Effect of Resources, Entrepreneurship, and Strategic Intent on Small Business Growth Processes. PONDS.
Angelis, J., Murthy, R., Miller, J., & DeMartino, R. (2010). See How They Grow: Studying Small Venture Growth Through a Qualitative Lens. The Ewing Marion Kauffman Foundation.
Murthy, R., Angelis, J., Miller, J., & DeMartino, R. (2010). Intentionality of Growth: How Strategic Intent Affects Growth Tactics. INFORMS.
Hull, C., Hung, Y., Hair, N., Perotti, V., & DeMartino, R. (2006). Digital Entrepreneurship. EDGE.
DeMartino, R., & Neck, H. (2005). Corporate Entrepreneurship through Radical Innovation. Babson-Kauffman Entrepreneurship Research Conference.
DeMartino, R., & Jacques, P. (2005). Exploring Hakim's Preference Theory In The Field Of Entrepreneurship: A Test Of The Career Patterns Of Female Entrepreneurs. Babson-Kauffman Entrepreneurship Research Conference.
DeMartino, R., & O'Connor, G. (2004). Organizing for Radical Innovation: An exploratory study of the structural aspects of RI Management Systems in Large Established Firms.. Product Management Development Association.
DeMartino, R., Barbato, R., & Jacques, P. (2004). Exploring the Career and Family Orientations of Entrepreneurs:. Small Business Institute Directors’ Annual Conference, Clearwater FL.. 149-158.
DeMartino, R., Zygliodopoulos, S., & Reid, D. (2003). Investigating the Applicability of three theoretical. European International Business Association (EIBA), Copenhagen, Denmark.
DeMartino, R., Zygliodopoulos, S., Demartino, R., & Reid, D. (2003). Cluster Reputation and the Internationalization of Small and Medium Sized Enterprises. Conference on Clusters, Industrial Districts and Firms: The Challenge of Globalization, Modena, Italy.
DeMartino, R., Reid, D., & Zygliodopoulos, S. (2002). New Business Creation and Technology Transfer in the Rochester Photonics Cluster. Proceedings title needed.
DeMartino, R., Reid, D., & Zygliodopoulos, S. (2002). Emerging Photonics Industry: The Success Vulnerability Paradigm. Proceedings title needed.
DeMartino, R., & Barbato, R. (2002). Motivational Factors of Female and Male Entrepreneurs. Journal of Business Venturing 18 (2003) 815 - 832.
DeMartino, R., Reid, D., & Zygliodopoulos, S. (2002). Balancing Localization and Globalization: Exploring the Impact of Globalization on an a Opto-Photonics Cluster. Proceedings title needed.
DeMartino, R., & Barbato, R. (2000). MBA Entrepreneurs: A call for Research. SBIDA Regional Conference.

Currently Teaching

SOIS-498
1 - 6 Credits
Independent study.
PROF-798
3 Credits
Prerequisites: Graduate standing and permission of faculty.
MGMT-610
3 Credits
Global entrepreneurs need to utilize both domestic and overseas resources, explore transnational opportunities, and leverage worldwide networks at early stages of the development. This course is designed to address the unique challenges of this global challenge, as well as the richer opportunities faced by the “born globals.” Students will learn how to discover, evaluate, and enact opportunities across national borders in order to create goods and services that serve various company goals. Students will also be informed of the competitive strategies normally adopted by international entrepreneurs in other major economies such as EU, China, and India.
MGMT-489
3 Credits
Special-topics seminars offer an in-depth examination of current events, issues and problems unique to management. Specific topics will vary depending upon student and faculty interest and on recent events in the business world. Seminar topics for a specific semester will be announced prior to the course offering. These seminars may be repeated for credit since topics normally vary from semester to semester. (topic-dependent)
MGMT-470
3 Credits
This unique undergraduate course enables students to learn the entrepreneurial (value creation) process by advancing a business idea. The course provides weekly seminars focusing on customer discovery and business model development and weekly coaching mentoring sessions with an established entrepreneur/early stage marketer. The project is team based. Students may enter the course with a business concept or be integrated into an existing team in the course.
MGMT-765
3 Credits
This graduate course enables students to learn the entrepreneurial (value creation) process by advancing a business idea. The course provides weekly seminars focusing on customer discovery and business model development and weekly coaching mentoring sessions with an established entrepreneur/early stage marketer. The project is team based. Students may enter the course with a business concept or be integrated into an existing team in the course.
MGIS-589
3 Credits
Students work with multidisciplinary teams to solve real problems for the United States government, as well as critical infrastructure partners in the Healthcare, Finance, and Energy sectors, through the Hacking for Defense initiative (www.H4Di.org). Students will build a foundation in requirements elicitation through structured interview. Students learn lean launchpad methods to define problems and design technology and/or service innovations, ultimately leading to well-grounded opportunities for follow-on commercialization and academic research.
MGMT-720
3 Credits
This course studies the process of creating new ventures with an emphasis on understanding the role of the entrepreneur in identifying opportunities, seeking capital and other resources, and managing the formation and growth of a new venture.
MGMT-551
3 Credits
This course explores the unique processes, skills, functional disciplines and concepts associated with Technology Entrepreneurship from the perspective of an engineer or technologist. It emphasizes the entrepreneurial process from start to finish—but with an emphasis on the “getting started phase”. This course addresses the unique challenges of technologists starting companies from opportunity recognition, product/service creation, value capture through innovation, and the importance of technology-based innovation for the establishment and growth of the new venture in global products and services industries.