DEPARTMENT OF MIS, MARKETING AND ANALYTICS

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Duygu Akdevelioglu

Assistant Professor
Department of MIS, Marketing and Analytics
Saunders College of Business

2015 Submissions

Published Conference Proceedings

Akdevelioglu, D., & Venkatesh, A. (2015). Cultural Approach to Tie Strength: Understanding Social Media Communities. Consumer Culture Theory Conference.

Invited Keynote/Presentation

Akdevelioglu, D., (2015). Cultural Approach to Tie Strength: Understanding Social Media Communities. Consumer Culture Theory Conference.

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Quang Bui

Associate Professor
Department of MIS, Marketing and Analytics
Saunders College of Business

2015 Submissions

Published Conference Proceedings

Bui, Q., Markus, M., & Newell, S. (2015). Magnitude of Innovation Change: Adaptation and Reinvention in Enterprise Architecture Implementation. Academy of Management Annual Meeting.

Bui, Q., Markus, M., & Newell, S. (2015). Alternative Designs in Widespread Innovation Adoption: Empirical Evidence from Enterprise Architecture Implementation in US State Governments. International Conference on Information Systems.

Bui, Q., (2015). A Review of Innovation Diffusion Theories and Mechanisms. Diffusion Interest Group in Information Technology (DIGIT) Workshop.

Invited Article/Publication

Bui, Q., (2015). Increasing the Relevance of Enterprise Architecture through "Crisitunities" in U.S. State Governments. MIS Quarterly Executive. 14. 169-179.

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Sorim Chung

Associate Professor
Department of MIS, Marketing and Analytics
Saunders College of Business

2015 Submissions

Published Conference Proceedings

Chung, S., (2015). Do Touch Screen Users Feel More Engaged? The Impact of Touch Interfaces on Online Shopping. American Marketing Association (AMA).

Chung, S., (2015). Do Touch Screen Users Feel More Engaged? The Impact of Touch Interfaces on Online Shopping. EMAC Doctoral Colloquium.

Chung, S., (2015). It Feels Softer than How It Showed Online. Contrast Effects of Touch Screen Users. American Marketing Association (AMA).

Chung, S., (2015). Do Touch Screen Users Feel More Engaged? The Impact of Touch Interfaces on Online Shopping. Society for Consumer Psychology (SCP).

Chung, S., (2015). Do Touch Screen Users Feel More Engaged? The Impact of Touch Interfaces on Online Shopping. Asia Pacific Association for Consumer Research (AP ACR).

Chung, S., (2015). Do Touch-Screen Users Feel More Engaged? The Impact of Touch Interfaces on Online Shopping. Association for Consumer Research (ACR).

Invited Keynote/Presentation

Chung, S., (2015). Do Touch Screen Users Feel More Engaged? The Impact of Touch Interfaces on Online Shopping. American Marketing Association (AMA).

Chung, S., (2015). Do Touch Screen Users Feel More Engaged? The Impact of Touch Interfaces on Online Shopping. EMAC Doctoral Colloquium.

Chung, S., (2015). Do Touch Screen Users Feel More Engaged? The Impact of Touch Interfaces on Online Shopping. Asia Pacific Association for Consumer Research (AP ACR).

Chung, S., (2015). It Feels Softer Than It Looked Online: Contrast-Priming Effects of Touchscreen Users. American Marketing Association (AMA).

Chung, S., (2015). Do Touch Screen Users Feel More Engaged? The Impact of Touch Interfaces on Online Shopping. Association for Consumer Research (ACR).

Chung, S., (2015). Do Touch Screen Users Feel More Engaged? The Impact of Touch Interfaces on Online Shopping. Society for Consumer Psychology (SCP).

Invited Article/Publication

Chung, S., (2015). Do Touch Screen Users Feel More Engaged? The Impact of Touch Interfaces on Online Shopping. Advances in Consumer Research. 43. 488–488.

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Sean Hansen

Professor
Department of MIS, Marketing and Analytics
Saunders College of Business

2015 Submissions

Published Conference Proceedings

Hansen, S., Lyytinen, K., & Kharabe, A. (2015). A Tale of Requirements Computation in Two Projects: A Distributed Cognition View. International Conference on Information Systems.

Liu, M., Hansen, S., & Tu, Q. (2015). Toward Sustainable Collaborative Software Development: A Case in Higher Education. Americas Conference on Information Systems.

Berente, N., Hansen, S., & Rosenkranz, C. (2015). Rule Formation and Change in Information Systems Development: How Institutional Logics Shape ISD Practices and Processes. Hawaii International Conference on System Sciences HICSS-48.

Invited Article/Publication

McLaughlin, M., Hansen, S., Cram, W., & Gogan, J. (2015). Snowfall and a stolen laptop. Journal of Information Technology Teaching Cases. 5. 102-112.

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Rick Mislan

Senior Lecturer
Department of MIS, Marketing and Analytics
Saunders College of Business

2015 Submissions

Published Conference Proceedings

Harmat, B., Stroud, J., Johnson, D., Stackpole, B., & Mislan, R. (2015). The Security Implications of IMSI Catchers. The 2015 International Conference on Security and Management.

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Emi Moriuchi

Associate Professor
Department of MIS, Marketing and Analytics
Saunders College of Business

2015 Submissions

Published Conference Proceedings

Moriuchi, E., (2015). Which do I Prefer? A Theoretical Framework for Japanese Biculturals' Advertising Response Towards Hedonic and Utilitarian Products in Japan. Academy of Marketing Science World Marketing Congress.

Chung, C., & Moriuchi, E. (2015). Do people respond differently to donation ads when disaster location and message type are different?: An experimental research from an American and Japanese perspectives. Society for Marketing Advances.

Moriuchi, E., & Takahashi, I. (2015). An Empirical Investigation the Factors Motivating Japanese Repeat Online Consumers to Review Their Shopping Experience Online. Royal Bank International Research Seminar.

Moriuchi, E., & Chung, C. (2015). Understanding Young American's Donation Behavior towards Domestic and International disasters. Business and Applied Sciences Academy of North America.

Moriuchi, E., & Chung, C. (2015). The factors that affect donation advertising effectiveness: An experimental research for felt ethnicity and in-group and out-group perspectives for young American. 2009 Association for Consumer Research Asis-Pacific Conference.

Chung, C., & Moriuchi, E. (2015). The Effectiveness of Donation Advertising: An Experimental Study For Felt Ethnicity and Messages On In-Groups And Out-Groups. Academy of Marketing Science - Annual Conference.

Chung, C., Moriuchi, E., & Ackerman, D. (2015). Incorporating Google Online Challenge in E-Marketing Classes. Marketing Educator Association.

Moriuchi, E., Martin, M., & Smith, R. (2015). "The Importance of University Traditions and Rituals in Building Alumni Brand communities and Loyalty. Allied Academies Spring International Conference.

Moriuchi, E., Martin, M., & Smith, R. (2015). Increasing Students' Engagement, Flow, and Learning in Marketing Classes: Conceptual Foundations and Research Issues. Marketing Educator Association.

Invited Article/Publication

Martin, M., & Moriuchi, E. (2015). The importance of university traditions and rituals in building alumni brand communities and loyalty.. Academy of Marketing Studies. . .

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Rajendran Murthy

Associate Professor
Department of MIS, Marketing and Analytics
Saunders College of Business

2015 Submissions

Invited Article/Publication

Sashittal, H., Hodis, M., & Sriramachandramurthy, R. (2015). Case Version: Entifying your brand among Twitter-using millenials. Harvard Business Review. . .

DeMartino, R., Sriramachandramurthy, R., Miller, J., & Angelis, J. (2015). Looking Inside the Black Box of Growth Efforts in Declining Small Firms: The Role of Growth Factors, Planning and Implementation. Advances in Entrepreneurship, Firm Emergence and Growth. . .

Stromeyer, W., Miller, J., Sriramachandramurthy, R., & DeMartino, R. (2015). The Prowess and Pitfalls of Bayesian Structural Equation Modeling: Important Considerations for Management Research. Journal of Management. . .

Sashittal, H., Hodis, M., & Sriramachandramurthy, R. (2015). Entifying Your Brand Among Twitter-using Millenials. Business Horizons. . .

Hodis, M., Sriramachandramurthy, R., & Sashittal, H. (2015). Interact with Me: A Four Segment Facebook Engagement Framework for Marketers. Journal of Marketing Management. . .

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Victor Perotti

Professor
Department of MIS, Marketing and Analytics
Saunders College of Business

2015 Submissions

Full Length Book

(2015). 21st century deaf workers: Going beyond just employed to career growth and entrepreneurship in Diversity in deaf education. Kelly, R., Quagliata, A., DeMartino, R., & Perotti, V.

Book Chapter

(2015). . 21st century deaf workers: Going beyond just employed to career growth and entrepreneurship in Diversity in deaf education. Kelly, R., Quagliata, A., DeMartino, R., & Perotti, V.

Published Conference Proceedings

Yu, Y., & Perotti, V. (2015). Startup Tribes: social network ties that support success in new firms. AMCIS.

Perotti, V., (2015). Startup Tribes: social network ties that support success in new firms. AMCIS.. AMCIS 2015.

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Bryan Reinicke

Associate Professor
Department of MIS, Marketing and Analytics
Saunders College of Business

2015 Submissions

Invited Article/Publication

Kleinberg, H., Reinicke, B., & Cummings, J. (2015). Cyber Security Best Practices: What to do?. Journal of Information Systems Applied Research. 8. 52-59.

Lee, L., Reinicke, B., Sarkar, R., & Anderson, R. (2015). Learning through interactions: Improving project management through communities of practice. Project Management Journal. 46. 40-52.

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Jing Tang

Assistant Professor
Department of MIS, Marketing and Analytics
Saunders College of Business

2015 Submissions

Invited Article/Publication

Zhang, X., Wang, W., Ordonez de Pablos, P., Tang, J., & Yan, X. (2015). Mapping development of social media research through different disciplines: Collaborative learning in management and computer science. Computers in Human Behavior. . .

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Qiang Tu

Professor
Department of MIS, Marketing and Analytics
Saunders College of Business

2015 Submissions

Published Conference Proceedings

Liu, M., Hansen, S., & Tu, Q. (2015). Toward Sustainable Collaborative Software Development: A Case in Higher Education. Americas Conference on Information Systems.

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