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Bruce Myers

Program Director

Department of Packaging and Graphic Media Science
College of Engineering Technology

585-475-5224
Office Location

Bruce Myers

Program Director

Department of Packaging and Graphic Media Science
College of Engineering Technology

Bio

Dr. Bruce Leigh Myers is an Associate Professor in the Department of Packaging and Graphic Media Science in the College of Engineering Technology at Rochester Institute of Technology. His research agenda includes user adoption and the evaluation of metrics utilized in the graphic communication industry. He serves  on the board of directors of The Technical Association of the Graphic Arts (TAGA), is an IDEAlliance certified G7 expert, and consults worldwide on the topics of color measurement, process control, and brand color control initiatives.

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Published Conference Proceedings
Myers, Bruce Leigh. "An Evaluation of the Effect of Instrument Geometry on Color Management for Printed Textiles." Proceedings of the Technical Association of the Graphic Arts, March 19 - 22, 2017 Houston, TX. Ed. John Seymour. Warrendale, PA: Printing Industries of America, Print.
Myers, Bruce Leigh and Shu Chang. "Metrology for 3D Printing: Assessing Methods for the Evaluation of 3D Printing Products." Proceedings of the Technical Association of the Graphic Arts (TAGA). Ed. PIA - Printing Industries of America. Warrendale, PA: PIA - Printing Industries of America, 2016. Print.
Ph.D., Bruce Leigh Myers, and Rachel Silvestrini. "An Analysis of M0 and M1 Measurement Conditions." Proceedings of the Technical Association of the Graphic Arts. Ed. Mark Bohan and John Seymour. Warrendale, PA: Printing Industries of America, 2016. Print.
Journal Paper
Myers, Bruce Leigh. "COLORIMETRIC VARIABLES UTILIZED BY U.S. INK COMPANIES." International Circular of Graphic Education and Research 9. (2017): 27-36. Print.
Myers, Bruce Leigh. "The Usage of Virtual Technologies for Contract Proofs in Commercial Printing Organizations." Visual Communications Journal 50. Spring (2014): 7-12. Print.
Myers, Bruce Leigh. "Adoption of Technologies for Contract Color Proofing in Commercial Printers." Visual Communications Journal 49. Fall (2013): 3-7. Print.

Currently Teaching

GRCS-701
3 Credits
This is an introductory graduate-level survey course on research design/methods and analysis. The course provides a broad overview of the process and practices of research in applied contexts. Content includes principles and techniques of research design, sampling, data collection, and analysis including the nature of evidence, types of research, defining research questions, sampling techniques, data collection, data analysis, issues concerning human subjects and research ethics, and challenges associated with conducting research in real-world contexts. The analysis component of the course provides an understanding of statistical methodology used to collect and interpret data found in research as well as how to read and interpret data collection instruments.
MAAT-102
1 Credits
Graphic media is customized manufacturing driven by exciting digital technologies and innovative applications resulting in provocative output using varied processes. This course introduces learners to the graphic media industry by completing hands-on projects that will orient them to the technologies and processes required to complete a diverse array of graphic projects, including conventional and digital printing, premedia processes, typography, and image processing. Projects include preparing text and images and subsequent output for screen printing, flexographic printing, offset lithographic printing, inkjet and other digital printing, signage, and cross-media through print, web, and mobile. Learners will develop an appreciation to the unique contributions of graphic media to society.
MAAT-599
1 - 6 Credits
The Independent Study in media arts and technology provides students with the means for obtaining academic credit for work and/or research on topics related to the media arts and technology curriculum but not covered in the desired breadth or depth. The student works with an instructor to establish the objectives, content, and evaluation protocol for the study.
PPRT-600
0 Credits
This course provides students that are new to the PPRT program an opportunity to develop an understanding of the school’s research activities. The students will become more knowledgeable about the Print Media program, career options, and exit strategies including thesis, capstone and culminating experience. Relevant topics including finding an advisor, required documentation, and policies regarding program completion and Co-op, as well as school policies and procedures relating to the successful completion of the PPRT program.
PPRT-699
0 Credits
The co-op will provide students with the opportunity to work in the graphic communication field. Co-ops are typically paid work experiences and can be either part-time (10-15 hrs/wk) or full-time (min 35 hrs/wk). All co-ops must fall within an RIT term (fall, spring, summer). Department permission required.
PPRT-780
3 Credits
This course will guide and monitor the progress of graduate students in the development of their written thesis proposal as defined in the SMS Thesis Manual. Students will review their work regularly throughout the semester, with the Graduate Director, SMS faculty, and their thesis committee. Students will be guided in the refinement of their thesis topic and structuring their methodology. Students will determine their thesis committee and create their thesis timeline, outline, and proposal culminating in a formal thesis proposal defense.
PPRT-790
6 Credits
To conduct research on a topic relevant to the graphic arts industry. Topic must be approved by a committee comprising graduate faculty and an advisor.
PPRT-797
3 Credits
The capstone course provides students the opportunity to combine and incorporate learnings gained in coursework and other experiences and apply this knowledge in a written capstone project relevant to the graphic communication and allied industries. Topic must be approved course instructor.
PPRT-799
1 - 6 Credits
The student will work with a faculty adviser to create a series of readings, writings, or original research that addresses a key concern in the field of graphic communications.**NOTE: Student must have a minimum 3.0 GPA **
PPRT-892
0 Credits
This course allows the student to continue thesis research on a topic relevant to the graphic arts industry. Topic must be approved by a committee compromising graduate faculty and an adviser.

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