SCHOOL OF COMMUNICATION
To view listing from a different department, select department name from the right.Eun Sook Kwon
Associate Professor
School of Communication
College of Liberal Arts
2015 Submissions
Journal Paper
Kim, Dong Hoo, et al. "Connecting to the Elusive Sports Fan: NFL and MLB Teams’ Fan Relationship Management on Facebook." Journal of Advertising and Promotion Research 4. 1 (2015): 77–108. Web. «
Um, Nam-Hyun, et al. "Symbols or Icons in Gay-Themed Ads: How to Target Gay Audience." Journal of Marketing Communication 21. 6 (2015): 393–407. Web. «
Published Conference Proceedings
Kim, Jooyoung, Hyejin Bang, and Eun Sook Kwon. "Brand Awe: A Key for Luxury and Premium Brand Marketing." Proceedings of the 2015 Conference of the American Academy of Advertising, March 26-29, Chicago, IL. Ed. Michelle Renee Nelson. Champaign, IL: n.p., 2015. Web. «
Hinda Mandell
Professor
School of Communication
College of Liberal Arts
2015 Submissions
Journal Paper
Mandell, Hinda. "Political Wives, Scandal, and the Double Bind: Press Construction of Silda Spitzer and Jenny Sanford Through a Gendered Lens." Women's Studies in Communication 38. 1 (2015): 55-77. Print. «
Kelly Martin
Professor
School of Communication
College of Liberal Arts
2015 Submissions
Journal Paper
Murdoch-Kitt, Kelly, Denielle Emans, and Kelly Norris Martin. "Sustainability at the Forefront: Educating Students Through Complex Challenges in Design and Communication." Interdisciplinary Environmental Review 16. 2/3/4 (2015): 285-315. Print. * «
Published Conference Proceedings
Zwickl, Ben, et al. "Preparing Students for Physics-intensive Careers in Optics and Photonics." Proceedings of the 2015 Physics Education Research Conference. Ed. Alice D. Churukian, Dyan L. Jones, and Lin Ding. College Park, MD: n.p., 2015. Print. *
Bonnie Mc Cracken
Visiting Assistant Professor
School of Communication
College of Liberal Arts
2015 Submissions
Book Chapter
McCracken, Bonnie J., Lance S. Rintamaki, and David M. Peek. "Breaking bad news during physician patient interactions." Contemporary Case Studies in Health Communication: Theoretical and Applied Approaches. Ed. Maria Brann. Dubuque, IA: Kendall Hunt Publishing co, 2015. 35-46. Print. ˜
Invited Keynote/Presentation
Nickels, Bonnie M. "Cultural constructions of the good death: Case studies in communication about what it means to die well." Eastern Communication Association 2015 Conference. Eastern Communication Association. Philadelphia, PA. 24 Apr. 2015. Conference Presentation. *
Jonathan Schroeder
Professor
School of Communication
College of Liberal Arts
2015 Submissions
Journal Paper
Schroeder, Jonathan E. and Janet L. Borgerson. "Critical Visual Analysis of Gender: Reactions and Reflections." Journal of Marketing Management 31. 15-16 (2015): 1723-1731. Print. ∆
Schroeder, Jonathan, Janet Borgerson, and Zhiyan Wu. "A Brand Culture Approach to Chinese Cultural Heritage Brands." Journal of Brand Management 22. 3 (2015): 261-279. Print. «
Schroeder, Jonathan E. "Communicating Identity/Consuming Difference." Consumption Markets & Culture 18. 6 (2015): 485-489. Print. £
Schroeder, Jonathan E. "Editorial." Consumption Markets & Culture 18. 4 (2015): 297. Print. ∆
Book Chapter
Schroeder, Jonathan E. "Introduction." Brands: Interdisciplinary Perspectives. Ed. Jonathan E. Schroeder. New York, NY: Routledge, 2015. 1-10. Print. ∆
Schroeder, Jonathan E. "Brands, Photography, and Strategy." Strong Brands, Strong Relationships. Ed. Susan Fournier, Michael Breazeale, and Jill Avery. New York, NY: Routledge, 2015. 406-408. Print. ∆
Schroeder, Jonathan E. "Missing Morris: Reminiscences, Retrospection, and Rigorous Research." Legends in Consumer Research: Morris Holbrook, Volume 6. Ed. Robert Schindler. Thousand Oaks, CA: Sage, 2015. 388-390. Print. ∆
Schroeder, Jonathan E. "Aesthetics Awry: The Painter of Light and the Commodification of Artistic Values." Brands: Interdisciplinary Perspectives. Ed. Jonathan E. Schroeder. New York, NY: Routledge, 2015. 311-324. Print. ∆
Schroeder, Jonathan E. "Visual Consumption." The Blackwell Encyclopedia of Sociology, 2nd Edition. Ed. George Ritzer. Oxford, UK: John Wiley & Sons, 2015. 1-4. Web. £
Schroeder, Jonathan E. "Brand Culture." The Blackwell Encyclopedia of Sociology, 2nd Edition. Ed. George Ritzer. Oxford, UK: John Wiley & Sons, 2015. 1-3. Web. £
Journal Editor
Schroeder, Jonathan E., ed. Consumption Markets & Culture. Oxford, UK: Routledge, 2015. Print. «
Schroeder, Jonathan E, ed. Consumption Markets & Culture - Special Issue: Communicating Identity/Consuming Difference. Oxford: Routledge, 2015. Print. «
Invited Keynote/Presentation
Schroeder, Jonathan and Janet Borgerson. "Chinese Cultural Heritage Brands: Emerging Global Luxury." Advanced Marketing Seminars. University of Exeter. Exeter, UK. 21 Oct. 2015. Lecture. ∆
Schroeder, Jonathan. "The Selfie in Consumer Culture: Conceptual Insights and Case Studies." Consumer Culture Theory Conference. Consumer Culture Theory Consortium. Fayetteville, AK. 19 Jul. 2015. Conference Presentation. *
Schroeder, Jonathan. "Brands, Photography and the Strategic Imagination: From Snapshot to Selfie." Medill School of Journalism, Media, and Integrated Marketing Communication Speaker Series. Northwestern University. Evanston, IL. 6 Feb. 2015. Guest Lecture. ∆
Tracy Worrell
Professor
School of Communication
College of Liberal Arts
2015 Submissions
Book Chapter
Cos, Grant, Tracy Worrell, and JD Blosenhauer. "Testing Benoit's Theory of Image Repair." Putting Image Repair to the Test: Quantitative Applications of Image Restoration Theory. Ed. J.R. Blaney. Lanham, MD: Lexington Books, 2015. 85-97. Print. *
Invited Keynote/Presentation
Worrell, Tracy. "Please Tell Others About Us: An Examination of Individuals with Disabilities Responses to Media Portrayals of Disability." National Communication Association Conference. National Communication Association. Las Vegas, NV. 19 Nov. 2015. Conference Presentation. *
Martin, Kelly and Tracy Worrell. "Do We See What We See?: Measuring Visual Proficiency and Visual Grammar." National Communication Association Conference. National Communication Association. Las Vegas, NV. 22 Nov. 2015. Conference Presentation. *
Worrell, Tracy and Vanja Vejzagi. "Financially Sound or Obvious Marketing Ploy?: An Examination of CSR Communication within the Hotel Industry." 4th Annual World Conference on Business, Economics and Management. Business, Economics and Management. Izmir, Turkey. 22 Mar. 2015. Conference Presentation. *