DEPARTMENT OF MIS, MARKETING AND DIGITAL BUSINESS
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Neil HairChartered Marketer
Assistant Professor
Department of MIS, Marketing and Digital Business
Saunders College of Business
2010 Submissions
Formal Presentation
Hair, N., and C. Adams. “Marketing Professionals’ Perceptions of Personally Branded Websites.” AMA Summer Marketing Educators’ Conference, Boston Marriott Copley. Boston, MA. Aug. 2010. Presentation."
Hair, N., B. Yenicioglu, and M. Clark. “Relationship Marketing in Social Media: A Study of Antecedents, Features and Consequences.” International Colloquium in Relationship Marketing. England. September 2010. Presentation.
Published Article
Rose, S., N. Hair, and M. Clark. “Online Customer Experience: A Review of the Business-to-Consumer Online Purchase Context.” International Journal of Management Reviews, (2010): n.p. Web. «
Hair, N., M. Clark, and M. Shapiro. “Towards a Classification System of Relational Activity in Consumer Electronic Communities: The Moderators’ Tale.” Journal of Relationship Marketing, 9.1 (2010): 54-65. Print. «
Manlu Liu
Assistant Professor
Department of MIS, Marketing and Digital Business
Saunders College of Business
2010 Submissions
Published Article
Manlu, Liu, Xiaobo Wu, J. Leon Zhao, and Ling Zhu. “Outsourcing of Community Source: Identifying Motivations and Benefits.” Journal of Global Information Management, 18.4 (2010): 36-52. Print. «
John Tu
Professor
Department of MIS, Marketing and Digital Business
Saunders College of Business
2010 Submissions
Published Article
Liao, K., J. Q. Tu, and E. Marsillac. “The Role of Modularity and Integration in Enhancing Manufacturing Performance: An Absorptive Capacity Perspective.” Journal of Manufacturing Technology Management, 21.7 (2010): 818-838. Print. «
Stanley WidrickDirector of SCB OL EMBA
Professor
Department of MIS, Marketing and Digital Business
Saunders College of Business
2010 Submissions
Formal Presentation
Widrick, Stanley. “Operant Conditioning Theory and Global Marketing: When Brand Consumption Removes Customer Problems.” Society for the Advancement of Management International Business Conference. Washington, DC. 8 Apr. 2010. Presentation.