Ki-Young Lee

College of Art and Design College of Engineering Technology College of Health Sciences and Technology College of Liberal Arts College of Science Golisano College of Computing and Information Sciences Golisano Institute for Sustainability International Campuses Kate Gleason College of Engineering National Technical Institute for the Deaf

Ki-Young Lee

Associate Professor
College of Liberal Arts
School of Communication

2012 Submissions

Journal Paper

Lee, Ki-Young. "Consumer Processing of Virtual Experience: A Test of an Integrated Framework." Computers in Human Behavior 28. 6 (2012): 2134-2142. Print. «

Lee, Ki-Young. "The Effect of 3-D Product Visualisation on the Strength of Brand Attitude." International Journal of Advertising 31. 2 (2012): 377-396. Print. «