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Scholarly Works

Ki-Young Lee
Associate Professor

2012 Submissions

Journal Paper

Lee, Ki-Young. "Consumer Processing of Virtual Experience: A Test of an Integrated Framework." Computers in Human Behavior 28. 6 (2012): 2134-2142. Print. «

Lee, Ki-Young. "The Effect of 3-D Product Visualisation on the Strength of Brand Attitude." International Journal of Advertising 31. 2 (2012): 377-396. Print. «