Schroeder pioneered research at the intersections of branding and visual culture. He has published widely on branding, communication, identity, media history, and visual culture.
He teaches courses in visual culture and strategic communication, and is a frequent speaker at academic and industry seminars, as well as a regular media commentator. He has a B.A. in Psychology from the University of Michigan and an M.A. and Ph.D. in Social Psychology from the University of California, Berkeley, and he did postdoctoral work at Rhode Island School of Design. He is a member of the Diversity Scholars Network and an Advisory Board Member of the Race in the Marketplace Forum.
He has held visiting appointments at London School of Economics (Department of Media and Communications), Göteborg University, Sweden (Centre for Consumer Science), University of Auckland, New Zealand (Centre for Digital Enterprise), Bocconi University in Milan (Program in Fashion, Experience, and Design), Indian School of Business, Hyderabad (Marketing Department), Shanghai Institute for Foreign Trade, Walailak University, Thailand, and Wesleyan University (Center for the Humanities).
He serves on the editorial boards of the journals Arts and the Market, Consumption Markets & Culture, European Journal of Marketing, International Journal of Indian Culture and Business Management, JCB - Journal of Customer Behavior, Journal of Historical Research in Marketing, Journal of Macromarketing, Journal of Promotional Communications, Marketing Theory, and Visual Methodologies.
Latest book, Designed for Success: Better Living and Self-improvement with Midcentury Instructional Records, to be published in Spring 2024 by MIT Press.
Fillis, I. and Schroeder, J. E. (2020), “Aesthetic Leadership in the Small Firm,” in Handbook of Entrepreneurship and Marketing, edited by Ian Fillis and Nicholas Telford, Cheltenham: Edward Elgar, 206-221.
Borgerson, J., Schroeder, J. E. and Wu, Z. (2020), “Branding as Soft Power: Brand Culture and the 2008 Beijing Olympics,” in Kingsley Edney, Ying Zhu and Stan Rosen, eds.Soft Power with Chinese Characteristics: China’s Campaign for Hearts and Minds,New York: Routledge, 117-132.
Schroeder, J., Borgerson, J., and Zhiyan, W. (2019), A Brand Culture Approach to Brand Literacy: Consumer Co-creation and Emerging Chinese Luxury Brands, Journal of Cultural Management Research, 1,334-352.
Borgerson, J. and Schroeder, J. (2021), “Advertising and the Commodification of Identity Through Skin,” in Encyclopedia of Business and Professional Ethics, edited by Deborah Poff andAlex Michalos, New York: Springer.