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What We Do

The RIT MAGIC Center is a university-wide research center with a multi-disciplinary entrepreneurial approach to digital media research and production.  With a focus on Media, Arts, Games, Interaction, and Creativity, MAGIC blurs the lines between art and technology.

That Damn Goat coming soon poster

MAGIC Spell Studios is excited to announce our latest big game project, That Damn Goat! " "Goat" is a party game where chaos reigns, frustrations mount and everything you think you know about your situation is instantly thrown out of whack by a head-butting goat with magical powers. Play as the soccer mom, viking warrior, shaman or the masked nomad. “Goat” is a faculty-led and student-developed project that aspires to emulate standard industry production practices and methodologies to provide a best-in-class student experience. Coming soon!

blue and green graphic announcing Vicarious Visions scholarship winners

Camera man capturing a shot of someone on a stationary motorcycle with a virtual background

That Damn Goat

A multiplayer competitive party game where chaos reigns, frustrations mount, and everything you think you know about your situation is instantly thrown out of whack by a flying, head-butting goat with magical powers.

Wishlist That damn goat on steam

Research highlight: we are blurring the lines between film and games with virtual production


Virtual production is the current revolution in film and media production, representing the deployment of extensive computer-generated graphics, 3D art, motion capture, in-camera visual effects, and real-time rendering via game engines. With partners and alumni from Epic Games to The Third Floor and most of the major Hollywood studios pioneering these technologies, RIT is building a full research and learning ecosystem around these emerging workflows.

Camera man capturing a shot of someone on a stationary motorcycle with a virtual background

Statistics

Learn

world-class curriculum from design, film, animation, and game development

Research

cutting-edge technology, new solutions and the convergence of digital media disciplines

Make

resident student teams, creating and publishing new media experiences

Commercialize

entrepreneurial minds, starting their own studios and founding new businesses

A large, open space with a white backdrop with two people standing in front of it

Sound Stage

World-class facilities, including: 7,000-square-foot sound stage and post-production sound mixing and color correction facility suites for both educational and commercial productions

Magic tour

Virtual Tour

Step inside our 52,000 square foot state-of-the-art facility devoted to digital media research and production.

Latest News

  • February 15, 2024

    An overhead view of the MAGIC Spell Studios atrium, where people playlets That Damn Goat.

    Inside the making of 'That Damn Goat,' RIT's latest video game

    Chaos is the only constant in "That Damn Goat," a party, "anti-Covid" video game made by around 60 RIT faculty, students and staff. The project was led by School of Film and Animation faculty Brian Larson (creative director) and Jesse O'Brien (art director).

  • January 16, 2024

    Flip Phillips points to a CGI tiger on a large LED screen.

    Professor recognized for role as a Pixar pioneer

    Flip Phillips, professor of motion picture science, shared a Milestone Award from the Institute of Electrical and Electronics Engineers for his hand in creating RenderMan, Pixar’s revolutionary software still used today to create the iconic animation look of classic films.