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What We Do

The RIT MAGIC Center is a university-wide research center with a multi-disciplinary entrepreneurial approach to digital media research and production.  With a focus on Media, Arts, Games, Interaction, and Creativity, MAGIC blurs the lines between art and technology.

That Damn Goat coming soon poster

MAGIC Spell Studios is excited to announce our latest big game project, That Damn Goat! " "Goat" is a party game where chaos reigns, frustrations mount and everything you think you know about your situation is instantly thrown out of whack by a head-butting goat with magical powers. Play as the soccer mom, viking warrior, shaman or the masked nomad. “Goat” is a faculty-led and student-developed project that aspires to emulate standard industry production practices and methodologies to provide a best-in-class student experience. Coming soon!

blue and green graphic announcing Vicarious Visions scholarship winners

Research highlight: we are blurring the lines between film and games with virtual production

Virtual production is the current revolution in film and media production, representing the deployment of extensive computer-generated graphics, 3D art, motion capture, in-camera visual effects, and real-time rendering via game engines. With partners and alumni from Epic Games to The Third Floor and most of the major Hollywood studios pioneering these technologies, RIT is building a full research and learning ecosystem around these emerging workflows.

Camera man capturing a shot of someone on a stationary motorcycle with a virtual background



world-class curriculum from design, film, animation, and game development


cutting-edge technology, new solutions and the convergence of digital media disciplines


resident student teams, creating and publishing new media experiences


entrepreneurial minds, starting their own studios and founding new businesses

A large, open space with a white backdrop with two people standing in front of it

Sound Stage

World-class facilities, including: 7,000-square-foot sound stage and post-production sound mixing and color correction facility suites for both educational and commercial productions

Magic tour

Virtual Tour

Step inside our 52,000 square foot state-of-the-art facility devoted to digital media research and production.

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