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MAGIC Spell Studios is excited to announce our latest big game project, That Damn Goat! " "Goat" is a party game where chaos reigns, frustrations mount and everything you think you know about your situation is instantly thrown out of whack by a head-butting goat with magical powers. Play as the soccer mom, viking warrior, shaman or the masked nomad. “Goat” is a faculty-led and student-developed project that aspires to emulate standard industry production practices and methodologies to provide a best-in-class student experience. Coming soon!
Research highlight: we are blurring the lines between film and games with virtual production
Virtual production is the current revolution in film and media production, representing the deployment of extensive computer-generated graphics, 3D art, motion capture, in-camera visual effects, and real-time rendering via game engines. With partners and alumni from Epic Games to The Third Floor and most of the major Hollywood studios pioneering these technologies, RIT is building a full research and learning ecosystem around these emerging workflows.
Sound Stage
World-class facilities, including: 7,000-square-foot sound stage and post-production sound mixing and color correction facility suites for both educational and commercial productions
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![Andrew Sevigny standing with his arms crossed, inside a theater.]()
A Creative Pipeline
Andrew SevignyMotion Picture ScienceSevigny is conducting research to help filmmakers translate what they create on their computers to a full cinematic experience.
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![Aaron Gordon standing in front of an optics sign.]()
The Sky’s the Limit
Aaron GordonFilm and AnimationGordon started Optic Sky, an animation company, after graduating from RIT with a degree in film. He helps develop new talent by inviting RIT students to work on his production crews.
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![Mari Jaye Blanchard using a virtual reality unit.]()
The Physics of Animation
Mari Jaye BlanchardAssistant ProfessorSchool of Film & AnimationTo create movement, Blanchard’s classes are full of motion, with students jumping, crawling, and walking to better understand the physics they are trying to draw.
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MetroGnome
Barrington CampbellGame Design and DevelopmentTinkering, testing, designing, coding – it's what he does. Through RIT's game design program, Campbell and his team created a game that garnered attention from 20th Century Fox, leading him to an internship with the company.
Virtual Tour
Step inside our 52,000 square foot state-of-the-art facility devoted to digital media research and production.
Latest News
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May 3, 2023
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Student researches motion capture technology through MAGIC Spell Studios
Payton Schleh ’23 (motion picture science) uses the latest motion capture technology and techniques to support projects across the College of Art and Design.
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April 19, 2023
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Rochester’s past, present and potential future involvement with the film industry
WXXI’s “Connections” program features Amy Adrion, assistant professor in the School of Film and Animation, and Amanda Hughes, technology and studio manager in RIT's MAGIC Center.
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April 17, 2023
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MAGIC Spell Studios teams show off at national Game Developer’s Conference and PAX East
This year, in addition to MAGIC Spell Studios’ decade-long tradition of sending teams to the Game Developers Conference (GDC), it sent teams to PAX East for the first time.
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March 29, 2023
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RIT surpasses $1 billion campaign goal funding scholarships, research, and facilities
RIT has surpassed the $1 billion goal for Transforming RIT: The Campaign for Greatness, the university’s blended campaign. A recent $1 million gift from John Traver ’10 (motion picture science) for an endowed professorship in the College of Art and Design “put us over the top,” according to RIT President David Munson.
