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What We Do

The RIT MAGIC Center is a university-wide research center with a multi-disciplinary entrepreneurial approach to digital media research and production.  With a focus on Media, Arts, Games, Interaction, and Creativity, MAGIC blurs the lines between art and technology.

Statistics

Learn

world-class curriculum from design, film, animation, and game development

Research

cutting-edge technology, new solutions and the convergence of digital media disciplines

Make

resident student teams, creating and publishing new media experiences

Commercialize

entrepreneurial minds, starting their own studios and founding new businesses

A large, open space with a white backdrop with two people standing in front of it

Sound Stage

World-class facilities, including: 7,000-square-foot sound stage and post-production sound mixing and color correction facility suites for both educational and commercial productions

Latest News

  • June 11, 2020

    Jim Swift '88, president and CEO, Cortera.

    RIT Rallies: Finding a financial heartbeat during COVID-19

    As businesses look to reopen and jumpstart the COVID-19 stalled economy, RIT alumnus Jim Swift finds himself a much sought-after adviser. Swift ’88 is president and chief executive officer of Cortera, a national business intelligence company that is providing analytics on an estimated $1.5 trillion annual business-to-business transactions — data that businesses need to determine their future.

  • February 13, 2020

    four people holding Golden Brick awards.

    Four RIT faculty and staff alumni acknowledged with the Golden Brick Award

    Michelle Magee ’05 MS, senior associate director for Employment Engagement in the Office of Career Services and Cooperative Education; Hamad Ghazle ’88, director of the diagnostic medical sonography program; Kerry Hughes ’03 MS, project and events manager for the Office of the Provost; and David Long ’16 Ph.D., director of RIT MAGIC Center, and were honored with the Golden Brick Award for going above and beyond their duties to volunteer or serve in leadership roles at RIT.

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