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What We Do

The RIT MAGIC Center is a university-wide research center with a multi-disciplinary entrepreneurial approach to digital media research and production.  With a focus on Media, Arts, Games, Interaction, and Creativity, MAGIC blurs the lines between art and technology.

That Damn Goat coming soon poster

MAGIC Spell Studios is excited to announce our latest big game project, That Damn Goat! " "Goat" is a party game where chaos reigns, frustrations mount and everything you think you know about your situation is instantly thrown out of whack by a head-butting goat with magical powers. Play as the soccer mom, viking warrior, shaman or the masked nomad. “Goat” is a faculty-led and student-developed project that aspires to emulate standard industry production practices and methodologies to provide a best-in-class student experience. Coming soon!

blue and green graphic announcing Vicarious Visions scholarship winners

Research highlight: we are blurring the lines between film and games with virtual production

Virtual production is the current revolution in film and media production, representing the deployment of extensive computer-generated graphics, 3D art, motion capture, in-camera visual effects, and real-time rendering via game engines. With partners and alumni from Epic Games to The Third Floor and most of the major Hollywood studios pioneering these technologies, RIT is building a full research and learning ecosystem around these emerging workflows.

Camera man capturing a shot of someone on a stationary motorcycle with a virtual background



world-class curriculum from design, film, animation, and game development


cutting-edge technology, new solutions and the convergence of digital media disciplines


resident student teams, creating and publishing new media experiences


entrepreneurial minds, starting their own studios and founding new businesses

A large, open space with a white backdrop with two people standing in front of it

Sound Stage

World-class facilities, including: 7,000-square-foot sound stage and post-production sound mixing and color correction facility suites for both educational and commercial productions

Magic tour

Virtual Tour

Step inside our 52,000 square foot state-of-the-art facility devoted to digital media research and production.

Latest News

  • March 10, 2023

    Logo for 'Jam for Hope'. Pink and blue text with ribbon next to it. A small character standing on the ribbon.

    RIT to host Jam for Hope as wish for student living with cancer

    Zach Sheikh, a fourth-year game design and development student, is battling a rare cancer for the third time in his young life. As a result of being all too familiar with illness and grief, Sheikh has wished for help creating a game jam to raise awareness for children experiencing loss and serious illnesses, and RIT’s MAGIC Spell Studios is partnering with the Dear Jack Foundation to make this wish come true.

  • February 14, 2023

    college student wearing a virtual reality headset.

    RIT named among top 5 game design schools in the country

    RIT has again been ranked as one of the top game design universities in the nation. RIT was named No. 5 on the Animation Career Review list of Top 50 Game Design Schools and Colleges in the U.S. and No. 2 in New York state.

  • February 1, 2023

    college students working on a film set with lighting, a boom mic, camera, computers, and a scene with a couple eating a meal at a table.

    Multidisciplinary center spurs creativity

    The crown jewel of RIT’s Center for Media, Arts, Games, Interaction & Creativity, MAGIC Spell Studios brings together the university’s academic strengths in game design and development, film and animation, and digital media, with a commercialization focus that provides Hollywood-scale virtual production experiences for students and clients.

  • January 31, 2023

    three college student assembling a 3D printer.

    Learning the 'Unspoken Rules' 

    The Chronicle of Higher Education features RIT’s Career Ready Bootcamp, led by RIT's Spectrum Support Program. (This content requires a subscription to view.)

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