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What We Do

The RIT MAGIC Center is a university-wide research center with a multi-disciplinary entrepreneurial approach to digital media research and production.  With a focus on Media, Arts, Games, Interaction, and Creativity, MAGIC blurs the lines between art and technology.

Research highlight: we are blurring the lines between film and games with virtual production


Virtual production is the current revolution in film and media production, representing the deployment of extensive computer-generated graphics, 3D art, motion capture, in-camera visual effects, and real-time rendering via game engines. With partners and alumni from Epic Games to The Third Floor and most of the major Hollywood studios pioneering these technologies, RIT is building a full research and learning ecosystem around these emerging workflows.

Camera man capturing a shot of someone on a stationary motorcycle with a virtual background

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Learn

world-class curriculum from design, film, animation, and game development

Research

cutting-edge technology, new solutions and the convergence of digital media disciplines

Make

resident student teams, creating and publishing new media experiences

Commercialize

entrepreneurial minds, starting their own studios and founding new businesses

A large, open space with a white backdrop with two people standing in front of it

Sound Stage

World-class facilities, including: 7,000-square-foot sound stage and post-production sound mixing and color correction facility suites for both educational and commercial productions

Magic tour

Virtual Tour

Step inside our 52,000 square foot state-of-the-art facility devoted to digital media research and production.

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