Home Page

What We Do

The RIT MAGIC Center is a university-wide research center with a multi-disciplinary entrepreneurial approach to digital media research and production.  With a focus on Media, Arts, Games, Interaction, and Creativity, MAGIC blurs the lines between art and technology.



world-class curriculum from design, film, animation, and game development


cutting-edge technology, new solutions and the convergence of digital media disciplines


resident student teams, creating and publishing new media experiences


entrepreneurial minds, starting their own studios and founding new businesses

A large, open space with a white backdrop with two people standing in front of it

Sound Stage

World-class facilities, including: 7,000-square-foot sound stage and post-production sound mixing and color correction facility suites for both educational and commercial productions

Magic tour

Virtual Tour

Step inside our 52,000 square foot state-of-the-art facility devoted to digital media research and production.

Latest News

  • April 7, 2022

    man standing in front of a classroom giving a presentation, with a screen showing a cartoon panel.

    Cartoonist-in-Residence Leigh Rubin hosts a session on imagination

    Leigh Rubin, the syndicated “Rubes” cartoonist and RIT’s “cartoonist-in-residence” returns to the campus in person after a two-year virtual residency due to the pandemic. He’ll be speaking with students and offering a presentation and Q and A session, “Imagination through the eyes of RIT Cartoonist-in-Residence Leigh Rubin,” on April 19.

  • March 25, 2022

    four people cutting a ceremonial ribbon.

    College of Art and Design celebrates alumnus Chance Wright’s transformational gift

    RIT’s College of Art and Design hosted a dedication ceremony on Friday marking the recent completion of a “transformational” renovation of the School of Photographic Arts and Sciences and honoring the alumnus whose gift made it possible. The event honored Chance Wright ’18, ’19 and his mother, Pamela Mars Wright, whose $3.5 million gift fueled the renovation and reconfiguration of the third floor of Gannett Hall.

  • March 18, 2022

    student presenting video game to two people seated in red chairs.

    RIT’s game design programs ranked No. 5 nationally

    Animation Career Review has again named RIT one of the top game design universities in the country. RIT ranked No. 5 on the list of Top 50 Game Design Schools and Colleges in the U.S. and No. 2 in New York state.

Stay Connected