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What We Do

The RIT MAGIC Center is a university-wide research center with a multi-disciplinary entrepreneurial approach to digital media research and production.  With a focus on Media, Arts, Games, Interaction, and Creativity, MAGIC blurs the lines between art and technology.

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Learn

world-class curriculum from design, film, animation, and game development

Research

cutting-edge technology, new solutions and the convergence of digital media disciplines

Make

resident student teams, creating and publishing new media experiences

Commercialize

entrepreneurial minds, starting their own studios and founding new businesses

A large, open space with a white backdrop with two people standing in front of it

Sound Stage

World-class facilities, including: 7,000-square-foot sound stage and post-production sound mixing and color correction facility suites for both educational and commercial productions

Learn More about the sound stage

Spotlights

Portrait of Own Gottlieb

Affiliate spotlight

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Student project

A sign for the museum at bethel woods

Current research

Game cover for fragile equlibrium

Recently released

  • Mari Jaye Blanchard using a virtual reality unit.

    The Physics of Animation

    Mari Jaye Blanchard
    Assistant Professor
    School of Film & Animation

    To create movement, Blanchard’s classes are full of motion, with students jumping, crawling, and walking to better understand the physics they are trying to draw.

  • Aaron Gordon standing in front of an optics sign.

    The Sky’s the Limit

    Aaron Gordon
    Film and Animation

    Gordon started Optic Sky, an animation company, after graduating from RIT with a degree in film. He helps develop new talent by inviting RIT students to work on his production crews.

  • Barrington Campbell and another student working in computer lab.åç

    MetroGnome

    Barrington Campbell
    Game Design and Development

    Tinkering, testing, designing, coding – it's what he does. Through RIT's game design program, Campbell and his team created a game that garnered attention from 20th Century Fox, leading him to an internship with the company.

  • Andrew Sevigny standing with his arms crossed, inside a theater.

    A Creative Pipeline

    Andrew Sevigny
    Motion Picture Science

    Sevigny is conducting research to help filmmakers translate what they create on their computers to a full cinematic experience.

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Latest News

  • June 14, 2021

    Dave Sluberski edits the sound for the film Bottom Feeders in the sound mixing theater in MAGIC Spell Studios.

    RIT audio expert brings MAGIC to locally-made film

    In working with Dave Sluberski, senior lecturer in the School of Film and Animation, two local filmmakers became the first professional clients to use the sound mix theater in RIT's MAGIC Spell Studios. 

  • May 5, 2021

    A composite image of Julie Toich set over a background of an illustration.

    Drawing out engaging gameplay

    Julie Toich '22 (Illustration) has applied her creative skills to a pair of multidisciplinary game projects through MAGIC Spell Studios. 

  • May 3, 2021

    Trisha Pickelhaube stands behind a camera on a tripod.

    Versatile photo student felt 'limitless' at RIT

    Graduating Visual Media student Trisha Pickelhaupt '21 is a multimedia Swiss Army knife, having produced videos and digital experiences for classes, internships and collaborative projects during her RIT career.

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