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Research highlight: we are blurring the lines between film and games with virtual production
Virtual production is the current revolution in film and media production, representing the deployment of extensive computer-generated graphics, 3D art, motion capture, in-camera visual effects, and real-time rendering via game engines. With partners and alumni from Epic Games to The Third Floor and most of the major Hollywood studios pioneering these technologies, RIT is building a full research and learning ecosystem around these emerging workflows.
Sound Stage
World-class facilities, including: 7,000-square-foot sound stage and post-production sound mixing and color correction facility suites for both educational and commercial productions
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![Barrington Campbell and another student working in computer lab.åç]()
MetroGnome
Barrington CampbellGame Design and DevelopmentTinkering, testing, designing, coding – it's what he does. Through RIT's game design program, Campbell and his team created a game that garnered attention from 20th Century Fox, leading him to an internship with the company.
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![Mari Jaye Blanchard using a virtual reality unit.]()
The Physics of Animation
Mari Jaye BlanchardAssistant ProfessorSchool of Film & AnimationTo create movement, Blanchard’s classes are full of motion, with students jumping, crawling, and walking to better understand the physics they are trying to draw.
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The Sky’s the Limit
Aaron GordonFilm and AnimationGordon started Optic Sky, an animation company, after graduating from RIT with a degree in film. He helps develop new talent by inviting RIT students to work on his production crews.
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![Andrew Sevigny standing with his arms crossed, inside a theater.]()
A Creative Pipeline
Andrew SevignyMotion Picture ScienceSevigny is conducting research to help filmmakers translate what they create on their computers to a full cinematic experience.
Virtual Tour
Step inside our 52,000 square foot state-of-the-art facility devoted to digital media research and production.
Latest News
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July 26, 2022
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Leaders in ‘all things open’ assemble for summit to explore opportunities in open work
The Open Work in Academia Summit will be held Sept. 7-9 at the Hyatt Regency Rochester, in downtown Rochester, N.Y. The event is hosted by RIT’s open source programs office Open@RIT.
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July 22, 2022
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RIT MAGIC Center develops Memorandum of Understanding with Rochester Community TV
RIT’s MAGIC Center has developed a Memorandum of Understanding with Rochester Community TV to partner on an initiative to equip Rochester City School District high school students with actionable skills and provide exposure to future career opportunities in the growing video game industry.
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July 19, 2022
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Netflix feature film produced in Rochester has several RIT connections
A feature film with several RIT connections has left its mark on the Netflix streaming platform. The Mystery of Her hit No. 9 on the list of most downloaded films on Netflix Global Streaming last week.
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July 14, 2022
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Helping Rochester students gain new skills
WHAM-TV highlights a program with Rochester Community TV and RIT’s MAGIC Spell Studios.
