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What We Do

The RIT MAGIC Center is a university-wide research center with a multi-disciplinary entrepreneurial approach to digital media research and production.  With a focus on Media, Arts, Games, Interaction, and Creativity, MAGIC blurs the lines between art and technology.

Statistics

Learn

world-class curriculum from design, film, animation, and game development

Research

cutting-edge technology, new solutions and the convergence of digital media disciplines

Make

resident student teams, creating and publishing new media experiences

Commercialize

entrepreneurial minds, starting their own studios and founding new businesses

A large, open space with a white backdrop with two people standing in front of it

Sound Stage

World-class facilities, including: 7,000-square-foot sound stage and post-production sound mixing and color correction facility suites for both educational and commercial productions

Latest News

  • August 14, 2020

    National Science Foundation logo.

    RIT joins University of Rochester in NSF-funded study about the future of creativity

    RIT is joining University of Rochester and others in a National Science Foundation-funded project to learn about the different creative skills that tomorrow’s workforce needs. The study is centered on the idea that intelligent machines are replacing the routine tasks that people do and creative skills will become even more valuable for future workers.

  • June 11, 2020

    Jim Swift '88, president and CEO, Cortera.

    RIT Rallies: Finding a financial heartbeat during COVID-19

    As businesses look to reopen and jumpstart the COVID-19 stalled economy, RIT alumnus Jim Swift finds himself a much sought-after adviser. Swift ’88 is president and chief executive officer of Cortera, a national business intelligence company that is providing analytics on an estimated $1.5 trillion annual business-to-business transactions — data that businesses need to determine their future.

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