Research Highlights

MAGIC Spell Studios is the entrepreneurial and commercial heart of RIT’s media, arts, and games communities. 

Students embrace our motto “we learn by making things,” by contributing to projects above and beyond their classroom requirements.  Whether for research and independent exploration or in hopes of starting up their own studios and businesses, project teams publish films, games, interactive experiences and more for public distribution through MAGIC.


RIT assists their faculty and staff in their research to provide a shared space for collaboration, construction, and discourse that enables and extends faculty research in the expanding and converging fields related to digital media.

MAGIC Research App

Affiliated Research

The MAGIC center is home to several multidisciplinary research labs at RIT that welcome faculty and students from all academic disciplines. Each lab represents a specialized focus area in media. Contributors are engaged in curriculum, exploratory research, and applied design at the intersection of technology and the arts.