David Long Headshot

David Long

Director of RIT MAGIC Center
VP for Research Office
Research

585-475-5724
Office Location
Office Mailing Address
300 Lomb Memorial Drive MSS-3169 Rochester, NY 14623

David Long

Director of RIT MAGIC Center
VP for Research Office
Research

Education

BS, University of Texas at Austin; MS, University of Rochester; Ph.D., Rochester Institute of Technology

Bio

David Long is Director of the RIT Center for Media, Arts, Games, Interaction & Creativity (MAGIC) and MAGIC Spell Studios.  MAGIC is a university-wide research and development laboratory and a commercial production studio that assists in efforts to bring digital media creations up to marketplace standards and commercialization. 

Long joined the faculty of the School of Film and Animation at Rochester Institute of Technology in 2007, where he also serves as an Associate Professor for the motion picture science program.  His research interests at RIT include engineering multispectral video capture and display systems, studying variability in human color vision for artistic applications, and modeling sensory perception of motion media.

585-475-5724

Personal Links

Currently Teaching

SOFA-311
3 Credits
This course offers a full investigation of image capture technologies used in contemporary motion picture production. Historical image generation techniques will be provided as an introduction to modern media and equipment. Fundamental characteristics of silver halide photochemical imaging systems will be explored with emphasis on typical metrology and imaging properties. Electronic image capture will also be presented in the context of fundamental imaging properties. Standard film and video workspaces and workflows will be examined as a direct introduction to post-production technologies to be presented in subsequent motion picture science courses.
SOFA-402
3 Credits
A continuation of Senior Project I, in this course students in their final year continue work on a major student project. Students may work on projects including motion picture engineering, image science research or relevant craft. Students are in charge of their own work, but they work directly with an adviser to track their progress on the project. The class meets one-hour each week to provide discussion on project progress and learning.
SOFA-312
3 Credits
This course will focus on the specific technologies of motion picture post-production and imaging science. Motion content generated via film or electronic technologies on set are ingested into the post-production chain utilizing various optical, opto-mechanical, and electronic systems. Topics will include video standards, telecine transfer, digital color spaces, digital intermediate, special effects, color correction, and image processing. Motion content mastering will be explored as an introduction to exhibition technologies to be presented in the final motion picture science course. Particular emphasis will be placed on production equipment testing, data acquisition and image analyses.
SOFA-401
3 Credits
In this course student's in their final year begin work on a major student project. Students may work on projects including motion picture engineering, image science research or relevant craft. Students are in charge of their own work, but they work directly with an adviser to track their progress on the project. The class meets one hour each week to provide discussion on project progress and learning.
SOFA-890
4 Credits
This is the second of two courses designed to advance a student towards completion of their thesis. Students will work independently on their approved plan of work for their thesis while meeting on a regular basis with their committee chair. They are required to meet at least twice with their full committee during the semester as well as present a final screening of their thesis.
SOFA-799
1 - 4 Credits
Film and Animation Graduate Independent Study will provide students with the ability to study in a specialized area with an individual faculty member. Students, with the assistance of a faculty adviser, should propose a course of study or project with clearly defined deliverables. Students must obtain permission of an instructor and complete the Independent Study Permission Form to enroll. Student must have a minimum of a 3.0 GPA to apply.
SOFA-599
1 - 6 Credits
SOFA Independent Study will provide students with the ability to study in a specialized area with an individual faculty member. Students, with the assistance of a faculty adviser, should propose a course of study or project with clearly defined deliverables. Students must obtain permission of an instructor and complete the Independent Study Permission Form to enroll. Student must have a minimum of a 3.0 GPA to apply.
SOFA-790
4 Credits
This is the first of two courses designed to advance a student towards completion of their thesis. Students will work independently on their approved plan of work for their thesis while meeting on a regular basis with their committee chair. They are required to meet at least twice with their full committee during the semester.

In the News

  • February 13, 2020

    four people holding Golden Brick awards.

    Four RIT faculty and staff alumni acknowledged with the Golden Brick Award

    Michelle Magee ’05 MS, senior associate director for Employment Engagement in the Office of Career Services and Cooperative Education; Hamad Ghazle ’88, director of the diagnostic medical sonography program; Kerry Hughes ’03 MS, project and events manager for the Office of the Provost; and David Long ’16 Ph.D., director of RIT MAGIC Center, and were honored with the Golden Brick Award for going above and beyond their duties to volunteer or serve in leadership roles at RIT.

  • October 30, 2018

    Members of the platform party stand in a line at the front of a presentation and close their movie clap-boards to symbolize the opening of the MAGIC Center.

    RIT opens new MAGIC Spell Studios building

    Tours and hands-on experiences were the order of the day as RIT formally opened the newest building on campus—the 52,000-square-foot MAGIC Spell Studios. The RIT community is invited to an open house until 3 p.m. today.

Select Scholarship

Invited Keynote/Presentation
Long, David. "No Really, Color is Hard." 2018 Chowan University Academic Forum. Chowan University. Murfreesboro, NC. 16 Apr. 2018. Keynote Speech.
Long, David. "Modeling Observer Variability in Wide Gamut Electronic Displays." 2018 Chowan University Academic Forum. Chowan University. Murfreesboro, NC. 17 Apr. 2018. Lecture.
Long, David and Jim Ferwerda. "Fundamentals of Color Science." SIGGRAPH 2018. SIGGRAPH. Vancouver, BC. 13 Aug. 2018. Lecture.
Long, David. "Navigating Big Color." Technology Summit on Cinema. Society of Motion Picture and Television Engineers. Las Vegas, NV. 11 Apr. 2015. Conference Presentation.
Published Conference Proceedings
Canham, Trevor and David L Long. "Influence of Viewing Environment Chromaticity on Portable Display Color Appearance." Proceedings of the 2018 SMPTE Annual Technology Conference (October 2018, Los Angeles, CA). Ed. Dianne Purrier. Los Angeles, CA: Society of Motion Picture and Television Engineers, 2018. Print.
Meininger, Catherine. "Defining Visibility Thresholds for Spatial and Spatiotemporal Chromatic Noise Sequences." Proceedings of the 2018 SMPTE Annual Technology Conference (October 2018, Los Angeles, CA). Ed. Dianne Purrier. Los Angeles, CA: Society of Motion Picture and Television Engineers, 2018. Print.
Dining, Anna and David Long. "A User Study of Story Presence in an Immersive Narrative Experience tested with Variant Levels of Immersion." Proceedings of the SMPTE Annual Technology Conference. Ed. Dianne Purrier. Los Angeles, CA: n.p., 2017. Web.
DoVale, Elizabeth and David Long. "High Frame Rate Psychophysics: Experimentation to Determine a JND for Frame Rate." Proceedings of the SMPTE Annual Technology Conference. Ed. Dianne Purrier. Los Angeles, CA: n.p., 2017. Web.
Cooper, Sean, Elizabeth Pieri, and David Long. "Is There an Uncanny Valley in Frame Rate Perception." Proceedings of the 2016 SMPTE Annual Technology Conference. Ed. Joel Welch. Los Angeles, CA: Society of Motion Picture and Television Engineers, 2016. Web.
Sriramachandramurthy, Rajendran, et al. "Second Screens: The Case of Distraction vs. Enhanced Engagement." Proceedings of the 2016 SMA Conference. Ed. Alvin J. Williams. Atlanta, GA: n.p., 2016. Web.
Long, David and Mark D Fairchild. "Observer Metamerism Models and Multiprimary Display Systems." Proceedings of the Society of Motion Picture and Television Engineers Annual Technology Conference. Ed. Diane Purrier. New York, NY: Society of Motion Picture and Television Engineers, Web.
Donato, Matthew and David Long. "The Calibration Conundrum: Towards Standardizing a Reference White Chromaticity for HDTV." Proceedings of the Society of Motion Picture and Television Engineers Annual Technology Conference. Ed. Diane Purrier. New York, NY: Society of Motion Picture and Television Engineers, Web.
Etienne, Alex. "Building a New Digital Archive Management Infrastructure for the RIT School of Film and Animation." Proceedings of the Society of Motion Picture and Television Engineers Annual Technology Conference. Ed. Diane Purrier. New York, NY: Society of Motion Picture and Television Engineers, Web.
Grant, Hollie. "Virtual Reality Cinema." Proceedings of the Society of Motion Picture and Television Engineers Annual Technology Conference. Ed. Diane Purrier. New York, NY: Society of Motion Picture and Television Engineers, Web.
Long, David and Mark D Fairchild. "Reducing Observer Metamerism in Wide-gamut Multiprimary Displays." Proceedings of the Human Vision and Electronic Imaging. Ed. IS&T/SPIE Electronic Imaging. San Francisco, CA: n.p., 2015. Web.
Scholl, Victoria M., et al. "Motion Picture Science: A Fully Integrated Fine Arts/STEM Degree Program." Proceedings of the IEEE Integrated STEM Education Conference, Princeton, NJ March 2014. Ed. Ashutosh Dutta. Princeton, NJ: IEEE, Print.
Long, David. "Towards Higher Dimensionality in Cinema Color: Multispectral Video Systems." Proceedings of the 2012 SMPTE Annual Technical Conference. Ed. Dianne Purrier. New York, NY: n.p., Print.
Shows/Exhibits/Installations
Long, David. Future of Cinema. Dirs. David Long and Ricky Figueroa. 22 Apr. 2017. National Association of Broadcasters, Las Vegas, NV. Exhibit.
National/International Competition Award Winner
Long, David and Mark Fairchild. Society of Motion Picture and Television Engineers. SMPTE Journal Certificate of Merit. Los Angeles, CA, 2017.
Long, David. Society of Motion Picture and Television Engineers. SMPTE Fellow. Los Angeles, CA, 2017.
Long, David. Society of Motion Picture and Television Engineers. Kodak Educational Award. Los Angeles, CA, 2015.
Journal Paper
Long, David and Mark D. Fairchild. "Observer Metamerism Models and Multiprimary Display Systems." SMPTE Motion Imaging Journal. April (2016): 18-29. Print.
Long, David L and Mark D Fairchild. "Modeling Observer Variability and Metamerism Failure in Electronic Color Displays." Journal of Imaging Science and Technology 58. 3 (2014): 030402 1-14. Print.